Keyhole.co

MARCH 4, 2024

Plus, we include a handful of examples if you need inspiration. Defining social media goals Social media goals are declarations of what a business wants to achieve with its social media activities. For example, increasing brand awareness is among the top priorities for social media marketers. Let’s use an example to explain.

Examples 52

Examples Social Media How To GPS 52

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

Reddit 145

Reddit Research Loyalty Survey 145

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. For example, to reach affluent Chinese consumers, luxury brands were among the first to open WeChat business accounts. Examples of big companies doing social media right.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Some examples of goals include: Identify the top three customer pain points.

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Examples Template Templates How To 104

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Customer loyalty and attrition. Successful crisis communication examples from the last five years. This is a textbook example of crisis communication done well.

Examples 112

Examples Brands Sentiment Reputation 112

Hootsuite

FEBRUARY 24, 2022

Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. For examples, you might be building awareness on Instagram and Twitter, but converting from Facebook ads. Consistent branding builds loyalty and trust. Some platforms are visual, some are text-based. Have a plan.

Examples 145

Examples Campaign Platform Tips 145

Social Media Strategies Summit

APRIL 11, 2024

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For starters, it has more than 2 billion monthly active users. For example, check out the Moto Machines Instagram profile. Luckily, there’s an effective hack for removing this conversion obstacle.

Social Media 225

Social Media Tips Marketing UGC 225

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. Virgin Trains – Providing exceptional customer support Virgin Trains provides a good example of how social listening can be a vehicle for immediate change; a way to deliver outstanding customer service that will not be forgotten in a hurry.

Examples 59

Examples Brands Sentiment Reputation 59

Buffer Social

AUGUST 3, 2022

We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community. The more engaged and active your customer base is, the more brand loyalty you can expect in the long run. And it’s not just influencers, either.

Small Business 92

Small Business Groups Groups Examples 92

Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). Building one-on-one relationships with customers and personalizing their experiences to nurture loyalty. For example, data shows that one of the main reasons people go online is to find information.

Content 221

Content Marketing Loyalty Collaboration 221

Mindjumpers

JANUARY 3, 2011

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The tough part: getting the trust and keeping the loyalty. Then don’t mind my twisted mind. Is it strong? How do you get it? And how do you keep it? And they do play hard to get!

Loyalty 205

Loyalty Social Media Study Social Networking 205

Social Media Strategies Summit

APRIL 15, 2021

An engaging rewards or loyalty program with a place for customers to interact with each other could also be considered as a brand community. Harley Davidson, for example, created a strong offline community of people who loved riding their Harley bikes. Need an example? Let’s understand with the help of an example.

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Process Communities Brands How To 161

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Ignite Social Media

AUGUST 8, 2016

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. Get to Know and Understand Your Audience. Kill ‘em with Content.

Loyalty 60

Loyalty Influencer Social Media Brands 60

Social Media Strategies Summit

SEPTEMBER 26, 2023

Example If you check out MarketBeat , you’ll see that the brand’s primary objective is to sell a suite of research tools for investors. Example Check out the Lego Instagram feed, and you’ll see that most of the brand’s posts try to evoke emotion. Example Take a look at Anytime Baseball Supply.

Social Media 130

Social Media Brands Content UGC 130

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. It shows that your audience is actively engaging in a conversation about your brand. What is audience engagement?

Engagement 106

Engagement Tips Loyalty Metrics 106

Hootsuite

JULY 24, 2019

But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. 16 winning Facebook ad examples to learn from. SESSIONS ????Ross

Examples 112

Examples Campaign Facebook UGC 112

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

Reputation 106

Reputation System Brands Knowledge Base 106

Social Media Strategies Summit

AUGUST 26, 2022

For a great example of a business that does all this when selecting blog topics, check out Fire Pit Surplus. So, for example, if you have a pillar page you want to generate traffic for, make sure that you publish as many other articles about the same topic as possible: target similar and related search terms. Source: sendinblue.com.

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Loyalty Software Publishing SEO 204

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

JANUARY 24, 2024

Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences. Some of the most successful examples of influencer marketing campaigns center on authenticity. For example, Gymshark has an affiliate program and an ambassador program.

Influencer 103

Influencer Brands Collaboration Authentication 103

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Executives who are active on social media convey that they are invested in the companies that they run. From Brand Awareness to Brand Loyalty, One Tweet at a Time.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals.

Discount 127

Discount Marketing How To B2B 127

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals.

Sentiment 142

Sentiment How To Analysis Trends 142

Convince & Convert

APRIL 6, 2016

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. If your brand can’t measure up to expectations, it risks abandonment from customers, who can—and will—find another nearby business that meets their needs. Here are four areas to focus on.

Loyalty 60

Loyalty Company Engagement Data 60

Keyhole.co

OCTOBER 16, 2023

Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity. This strengthens brand loyalty and lets them adapt and evolve in response to consumer preferences and expectations.

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He points to an example of a health food company. This feature helps expedite the influencer identification process because you can see your most active audience members.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. Another 56% expect all offers to be personalized.

Social Media 125

Social Media Sentiment Data Team 125

Social Media Strategies Summit

NOVEMBER 12, 2020

For example, if you work with corporate professionals or service B2B clients, it’s sensible to invest time in LinkedIn. For example, your small business could use #TipTuesday or #WednesdayWisdom to share a small piece of advice or a fact that’s relevant to your business. However, that advice has evolved over the years.

Small Business 231

Small Business Social Media Strategy Flipboard 231

The Realtime Report

APRIL 24, 2024

When gratitude is authentic, it fosters affection and loyalty. An opportunity to surprise and delight your attendees, to make them feel seen and appreciated, and to strengthen the kind of emotional connection that drives long-term loyalty and evangelism. Highlight specific moments or insights they shared.

Eventful 91

Eventful Survey Loyalty Authentication 91

Koka Sexton

AUGUST 10, 2023

Salespeople should focus on three main metrics – repeatable activities, success rates, and high performers. Repeatable activities refer to the number of activities undertaken by the sales team. Of course, the goal is to have the highest number of activities and sales closes in the shortest amount of time.

Metrics 52

Metrics Loyalty Hubspot Proposal 52

Hootsuite

JANUARY 18, 2024

billion monthly active users as of June 2023. In 2022, Line reported 89 million monthly active users, approximately 70％ of Japan’s population. million monthly active users at the end of 2022. Fast-forward a few years, and Line has grown into a super app with over 86 million monthly active users in Japan.

HootSuite 78

HootSuite Banking Microblogging Loyalty 78

Keyhole.co

JANUARY 24, 2024

Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. Twitter, in particular, is primed for this kind of engagement, which is why Wendy’s is so active on the platform. Initially, this also prompted many discussions online and on other platforms, for example, Reddit. Wendy’s excels at this.

Engagement 52

Engagement Social Media Strategy Meme 52

Buzz Marketing for Technology

NOVEMBER 28, 2012

For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers. In the end, it’s about making smart recommendations based on the user’s known activity, no matter where that activity originated. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. For example: HubSpot is one of the fastest growing internet marketing software companies in the U.S.,

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Hubspot How To Loyalty Resources 96

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

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B2B Influencer Brands Marketing 119