Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. According to Hubspot, consumers expect brands to be on almost 3.5

Research 60

Research Hubspot Social Media Platform 60

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services.

B2B 62

B2B Marketing ROI Hubspot 62

Webbiquity SMM

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. But, HubSpot generates a good portion of our traffic from search engines now.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Integration with other tools No tool can be a one-stop-marketing shop.

Tools 62

Tools B2B Hubspot Analytics 62

Writtent Blog

JULY 4, 2013

It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. This is why keyword and customer research is so vital. LinkedIn , for example, uses customer testimonials to show the importance of growing your professional network.

Examples 104

Examples Hubspot eBook Template 104

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Ignite Social Media

AUGUST 30, 2019

PRO TIP: research what keywords competitors and other popular YouTube channels are using by right clicking on a video on their channel > selecting ‘View Page Source’ in the dropdown menu that appears > Ctrl + f “keywords”. Visitors to the channel will see that your brand has been active recently and may be more likely to engage.

YouTube 142

YouTube Hubspot Video Influencer 142

Social Media Strategies Summit

OCTOBER 24, 2018

According to Social Media Examiner, only 42% of marketers were able to keep a measure of their social media marketing activities. The first step is to identify which competitors you want to research. Include a list of all platforms they are on, how active they are and what type of content they are sharing. Coschedule template.

Social Media 113

Social Media Strategy Guidelines Template 113

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Image credit: HubSpot. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more. Comments.

Influencer 288

Influencer Brands Policies Privacy 288

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. I've earned millions in salary and consulting contracts, 100 percent inbound driven. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

JULY 14, 2023

Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Lia’s prediction is bolstered by her research on LinkedIn for a client and seeing examples of what corporate accounts such as Lyft, Robert Half, SEMRush, Vista Social, and Hubspot are doing on the platform.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MAY 20, 2021

It’s no secret as to why: research from Gallup notes that low engagement goes hand in hand with poor performance and higher turnover. For example, TINYpulse allows businesses to create custom surveys and monitor the results with analytics. Below is an example of a survey from Retently that uses the scale.

Engagement 131

Engagement Survey How To Collaboration 131

Jason Yormark

JULY 19, 2012

So at a quick glance at the above numbers, this means that over 210 million people are actively using search engines to find the information they need. This content should be placed across article sites deemed to be strong authorities by Google such as Squidoo, Hubspot and Ezine or they should be placed across your own blog.

Engineering 246

Engineering Paid Search Directory Hubspot 246

Waxing UnLyrical

MAY 23, 2019

Volunteer activities get you moving and thinking at the same time as well as reduce stress levels. This is an example of a Center for American Progress , a liberal think tank in Washington, D.C., Adults over age 50 who volunteered on a regular basis were less likely to develop high blood pressure than non-volunteers. Winston Churchill.

Ensembli 149

Ensembli Training Eventful Communities 149

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Customers like to research, read reviews, compare and hear what other customers have to say about a product or service before making a purchasing decision.

Cost 226

Cost Hubspot Marketing ROI 226

yMarketingMatters

FEBRUARY 26, 2014

There are about 1 billion registered Twitter users, with 241 million monthly active users. of monthly active users on Twitter. Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. Research has shown that ‘Please Retweet’ has a 51% retweet rate, while ‘PleaseRT’ has a 39% retweet rate.

Twitter 235

Twitter Repository Hashtag Statistics 235

Keyhole.co

JUNE 9, 2023

billion are active on Facebook each month. The guaranteed bet to engagement is if you start posting the content when your audience is active. Depending on their age, occupation, and location, they may be more active on Facebook at different times of the day. As per social media statistics , more than 2.8

Facebook 52

Facebook Guidelines Activities Feed 52

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? It currently has 689 million active users and this number is expected to surpass 1.2 Do your research. Take the For You page as an example. You’ve come to the right place. . billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Oktopost

JUNE 14, 2021

Yet as fishing without the right line and bait will return dismal results, it’s essential to research what keywords are appropriate, to begin with. . Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. . For this example, let’s say it’s a Macbook Pro. .

Comparison 145

Comparison SEO Curation Domain Name 145

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. T-Mobile CEO John Legere is incredibly active on social media. They’re going through the motions, and their results are suffering as a result. Click To Tweet. Clorox, Cleaning Up at the Conference.

Campaign 149

Campaign Marketing B2B Conference 149

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. For example, social media is one of the best places to conduct market research to support your sales team.

Data 117

Data Marketing How To Collaboration 117

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Direct mail, for example, can be highly effective if done properly. For example, marketers need to understand how QR codes work and different ways QR codes can be used in marketing. No other activity comes close, with social networking coming in a distant second (10.7%).&#

B2B 150

B2B Smart Phone Data Hubspot 150

Keyhole.co

SEPTEMBER 20, 2023

Instead, they research how their fellow netizens perceive your brand before making a purchase. For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. Glossier’s Instagram is one of the best brand reputation examples. Modern audiences don’t fall for gimmicky ads.

Reputation 59

Reputation Brands Construction How To 59

Buffer Social

FEBRUARY 21, 2018

For example, LinkedIn sends a daily or weekly digest of all activities in the group to your members to keep them updated and engaged. HubSpot’s LinkedIn Group is about inbound marketing; Content Marketing Institute’s LinkedIn Group is about content marketing. Start discussions and be active.

Groups 109

Groups Groups LinkedIn Template 109

Buzz Marketing for Technology

JUNE 17, 2015

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. The most common mistake I see is getting the balance of Content Marketing activities wrong.

B2B 100

B2B Adwords ROI Hubspot 100

Buffer Social

MARCH 27, 2018

For example, “What content do you want to see us sharing?” For example, a while back, we created a Twitter poll to ask our followers what sort of content they would like to see more of from us. For example, at the end of 2017, we reached out to our blog subscribers with a survey. Use a research tool.

Content 110

Content How To Overview Analytics 110

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. Here’s what I learned from my look at the research. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. How do you make sense of these research? percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Socialmedia.biz

SEPTEMBER 11, 2018

According to a recent research conducted by Sprout Social , 90% of individuals reach out to brands on social media for customer support, in the absence of which, 36% prefer to engage in a public call-out or switch to a competitor. Moreover, people don’t usually respond well to promotions or advertisements that are not relevant to them.

Social Media 93

Social Media ROI Influencer Campaign 93

Akamai Marketing

APRIL 4, 2011

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook. Think about it.

Lurker 203

Lurker Klout Policies Consultant 203

Kikolani

MAY 28, 2013

In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. You can see it in the above examples for Convince & Convert, Content Marketing Institute, Duct Tape Marketing, and The Sales Lion.

Case Study 168

Case Study WordPress Study FeedBurner 168

Writtent Blog

MAY 3, 2013

The list of these simple phrases should be completed after a keyword research according to the industry. The real example of Volkswagen ad proves how important it is to become negative in your content. Each of the lessons lists a problem and is supported by a valuable example.

Social Media 88

Social Media Strategy Content Marketing 88

Rebekah Radice

APRIL 3, 2017

All great content begins with detailed research. What you’re researching is what content your audience is interacting with. You can filter your audience by location, activities, and even buying decisions. clickToTweet tweet=”Do your research, get to know your audience, then write your #socialmedia content.”

Social Media 141

Social Media Content How To Buy 141

Writtent Blog

SEPTEMBER 3, 2014

Quality isn’t just a measure of spelling, grammar, and depth of research. Be an Active Manager. For more information, we like HubSpot’s tips on hiring to the best of your advantage. Provide Examples of What You Like. Are they struggling to find research resources? Products and Services. Image source.

Tips 98

Tips Hubspot Construction Sample 98

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Integrate social media activities with your CRM system. An active and helpful support forum? Showcase your customer support. Got some great support resources online?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. When creating thought leadership videos, the most important thing is to start with research and know exactly what your audience needs and what questions they want answered. Give a peek at team building days and activities.

Types 119

Types Video Content Case Study 119