7 Effective Call-to-Action Examples and Why They Work
JULY 4, 2013
It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. More Call-to-Action Examples and Resources.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 Direct mail, for example, can be highly effective if done properly. For example, marketers need to understand how QR codes work and different ways QR codes can be used in marketing. No other activity comes close, with social networking coming in a distant second (10.7%). Content aggregation ?). Email.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
New Social Media Research Uncovers the Big Problem for Businesses
Convince & Convert
JANUARY 4, 2015
In Q4 2014, Hubspot released new research called The Social Lifecycle. Hubspot surfaced several conclusions and recommendations as part of this research, and Suzanne Delzio did a strong summary of it over at Social Media Examiner recently. According to Hubspot, consumers expect brands to be on almost 3.5 When asked by Hubspot, consumers on average follow brands on just over 1.5
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media. It will fundamentally change SEO.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. There are several free social media monitoring tools that provide limited functionality but can serve as a starting point for small businesses; however, larger and more socially active organizations will quickly recognize a need for more sophisticated fee-based offerings. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Workflow capabilities. Value.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Integrate social media activities with your CRM system. An active and helpful support forum? The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. What should they promote? Got more?
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Mack Collier details an experiment he ran and shares the nitty gritty numbers and percentages, as well as the process he used, concluding “even if you only have 100 followers, you can still leverage Twitter as a tool to build your blog IF you are active on Twitter. Active interacting with others, engaging in conversations, and linking to valuable content.. by Ask Aaron Lee.
There Is A Bigger Picture (And It's Worth Thinking About)
AUGUST 23, 2013
We caught up over dinner this past week at HubSpot ''s incredible Inbound 2013 event in Boston. I was surprised to hear that he doesn''t do much video podcasting anymore. Whether it was video podcasting, blogging, running a new media meet-up or being active on Twitter , Steve isn''t always looking for his next play or how much money he''s making from the videos that he used to post online. hubspot. I had not seen Steve Garfield in a long time. That''s not entirely true. We schmoozed a little bit when I spoke at the Radian6 user summit a few years back in Boston. Today.
The Social Media ROI Debate
AUGUST 23, 2010
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Though a few of the examples are vague or misleading, most are compelling.
Best Business Blogging Guides and Tips of 2010
JANUARY 3, 2011
In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. Awesome Ways to Market a Business Blog by HubSpot Blog. Awesome Ways to Market a Business Blog by HubSpot Blog. Grow your audience? by MarketingSherpa.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Nicole Williams shares four tips for making an impact on LinkedIn in this concise but helpful post, for example: “Dress it up: People always say dress for the job you want, right? Lessons from HubSpot’s LinkedIn Company Page by Business Insider. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS. Optimizing Your LinkedIn Profile and Use.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
For example, how is your community adapting to the following trends I see developing in the association space? From growing tech giants like HubSpot to humble grocery chains like Trader Joe’s, it’s places like these that constantly ask for feedback and ideas through online communities and engagement channels. Contact me for details! We like consistency. This is a challenge.
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
There are about 1 billion registered Twitter users, with 241 million monthly active users. Americans make up 24.3% of monthly active users on Twitter. 27% of users in the USA comprise of 18-29 years olds, 16% are between 30-40. Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. The average Twitter user has 208 followers. Build credibility.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute). It also contains checklists, tips, and links to additional resources to help you turn these examples into action items for your content marketing plans. 2.
How 8 Departments That Aren’t Marketing Can Use Social Media
JUNE 1, 2016
For example, Whole Foods Austin has more than 32,000 fans. For example, @spotify has 1.8 But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. Reps are also active on Facebook, Google+, and Twitter, in that order. Whole Foods has gone all in on social media. Great! Let’s jump in.
6 Proven Strategies for Successfully Promoting Content Across Social Media
MAY 18, 2016
Take our recent article on 11 Facebook Marketing Features for example: Here’s how we shared it on Facebook : And on Twitter : From past experience on social media, we know that our Facebook audience tends to like a bit more context around a blog post, whereas our Twitter followers tend to engage with tweets that are to-the-point and contain awesome visuals. Let’s jump in! . 1.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. Although only 7% of Americans maintain an active Twitter account (vs. social media activities. More than 1.5
10 Ways to Strategically Grow Your LinkedIn Connections
Social Selling Masters
MAY 30, 2016
Here is a link to examples. Fictional example: Senior Sales Manager with campaigns delivering at least 30% to 40% profits to clients in the Americas and APAC regions. Here is a rough example: [Keyword: Senior Sales Manager] for [company name]. Note that not all users who viewed your profile can be identified as some may have chosen to activate their privacy settings.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Jumpstart: The Guide To Growing A Startup With Inbound Marketing by HubSpot (on SlideShare). Successful organizations take on an efficient content strategy as a centrepiece of their activities. Cohen.
7 Facebook Marketing Case Studies
MAY 19, 2013
As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. HubSpot. Drive awareness of Corcoran’s social hub and provide information about the brokerage’s activities. Learn some inventive ways to integrate Facebook into your social media marketing strategy.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. ” stage to the “how do I do it?”
Become a Content Marketing Powerhouse: Secrets to a Super-Sticky Strategy
MAY 18, 2015
Just look to brands like Apple, Coca Cola, GE, Facebook, and Disney as examples. Twitter has 284 million monthly active users. Instagram has 300 million monthly active users. BILLION monthly active users. Here’s a few examples: Raise awareness. Download this free template from Hubspot and begin to look ahead at what and when you’ll share content. 7. Get
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections. Image credit: Buddy Media. Check out this post.
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. For example, “Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed).” How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. Facebook Skeptics.
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
Stay active. Do you recognize some of your tweets in the following examples? Hubspot data scientist Dan Zarella researched the effect of authority in a Twitter bio. think it’s important to keep a few things in mind with this data: Lots of tweets equals lots of activity. Still, despite the vanity, there is value in follower count. Quantity can’t be forgotten.
The Importance of Search Engine Optimization
JULY 19, 2012
So at a quick glance at the above numbers, this means that over 210 million people are actively using search engines to find the information they need. This content should be placed across article sites deemed to be strong authorities by Google such as Squidoo, Hubspot and Ezine or they should be placed across your own blog. If you don’t know what an anchor text link is, simply do a search on Google and you should come up with several examples as a reference. More information about Matt can be found below. I’m a very analytical person. alone. Happy marketing!
17 Content Creation Secrets to Wow Your Readers
Convince & Convert
MARCH 24, 2016
In this post, I use the Ultimate Headline Formula as an example: Noah Kagan has analyzed almost one million headlines and found that list posts got the most shares. For example, let’s say you are writing an article about losing weight. Some examples of headlines using the Ultimate Headline Formula might be: 9 Surprising Weight Loss Tips that will make you slimmer in a week.
Four Ways to Evolve Your Online Conversions
Buzz Marketing for Technology
NOVEMBER 7, 2012
For example, they can offer experiences more suited to customer needs and wants, they can cross-sell and upsell in-store, online, on mobile, on tablets, even in social, and they can drive more sales than ever before (which they figured out via constant, but relatively straightforward, changes to these sites). 2. Only when you evolve will your consumers evolve into loyal, active buyers.
How to Make Better Visualizations for Your Blog
Convince & Convert
FEBRUARY 13, 2015
You don’t even need to have a camera for this—Mac users can utilize ScreenFlow to record their iPhone activity. An example from Mashable How To Posts If you’re writing a how-to post about something on your computer, such as creating a Facebook page, you should try tools like Jing to screenshot the primary steps as images. If so, then visual content may be the solution.
8 Easy Ways to Use Social Media to Market Your Small Business
MAY 15, 2016
In fact, only 53% of small businesses say they actively use social media. Get inspiration from big marketing campaigns like ones from HubSpot and spin that around for your own business in a way that’s affordable. 2. For example, in Betsy’s case, she posted a small sign that says those who check-in get $5 off their next haircut. It can be confusing. The rest? And I get it.
The 3 Most Powerful Marketing Strategies You Should Use in 2013
FEBRUARY 27, 2013
Some great examples and case studies of companies that were able to leverage content marketing to great success are: • Kissmetrics : Without spending a single dollar on advertising, Kissmetrics was able to grow by starting a blog and building a content marketing team that worked on publishing consistent content and releasing informative infographics. Become an Active Guest Blogger.
6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)
JANUARY 13, 2016
Although Ali shared a lot of examples in his post – a few of which will be covered here – I couldn’t help but think of far more in other industries that could give you inspiration for your own successful side project. To give an example that’s close to home I want to talk about a website I created a few years ago. depending on which link checker you use.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging. 101 Examples of Social Business ROI by Dachis Group. Compelling Reasons You Should Use Pinterest for Marketing by HubSpot.
47 Social Media Ideas, Formulas And Shortcuts for Instant Improvement
MARCH 9, 2015
As recent statistics show, social networking is now the top online activity in the U.S. But it’s not just the amount of time spent on social media. It’s the fact that 46% of users say they’re actively looking to make a purchase. Wendy McClelland is a great example of Facebook cover photo designed to convert. Those statistics drive home what you already know.
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
” How can you grow and maintain an active, relevant Twitter following? Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a ‘card’ added to the Tweet that’s visible to all of their followers”), how to implement them, and a few “common” examples.
28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
OCTOBER 23, 2012
Bliss Hanlin provides a list of about 140 (how appropriate) examples of Twitter shorthand ranging from the obscure (CX = correction) to the borrowed-from-the-military (SNAFU, FUBAR) to common hastags (#FF for follow Friday). ” New Twitter Brand Pages – Guideline and Examples by DreamGrow Social Media. Mart Prööm explains half a dozen things companies can do with Twitter brand pages, such as using calls to action and promoting limited time offers, and includes 12 examples of famous brand pages including Disney Pixar, Audi, Pepsi and Red Bull. Twitter Tips for Newbies.
10 Compelling Calls to Action to Brighten Your Blog
DECEMBER 4, 2013
Call to actions are lines of text, buttons, or images that exist to invite your business blog readers to engage in a certain activity. We’ve curated 10 brilliant examples from around the web to help you boost your conversions through the roof: Need a refresher on the basics? Check out 7 Effective Call-to-Action Examples and Why They Work. 1. with HubSpot’s aesthetic.
Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives
MAY 28, 2013
My Data Shows Email Popups Work and Don’t Hurt (2012) – Dan Zarrella, Social Media Scientist for HubSpot, found that the signup rate doubled with the popup and there was an insignificant change to bounce rate. You can see it in the above examples for Convince & Convert, Content Marketing Institute, Duct Tape Marketing, and The Sales Lion. The times have changed though.
5 Steps to Get Massive Engagement With Your Visual Content
JUNE 1, 2015
In a recent HubSpot survey, 65% of respondents admitted to being visual learners. To answer those questions and get a better look at the effect of visual marketing on social media, HubSpot teamed up with Market Domination Media to create the Infographic below. Just look to Nike as an example of one brand benefiting from the early adoption of visual marketing. Relevant, and.
Is Social Media BS?
NOVEMBER 10, 2010
That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. Some—in fact, many—types of marketing activities lend themselves to testing.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) 48% of Twitter users say they rarely or never check Twitter. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3