29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Use the Active Voice.
7 Effective Call-to-Action Examples and Why They Work
JULY 4, 2013
It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. More Call-to-Action Examples and Resources.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 Direct mail, for example, can be highly effective if done properly. For example, marketers need to understand how QR codes work and different ways QR codes can be used in marketing. No other activity comes close, with social networking coming in a distant second (10.7%). Content aggregation ?). Email.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media. It will fundamentally change SEO.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Mack Collier details an experiment he ran and shares the nitty gritty numbers and percentages, as well as the process he used, concluding “even if you only have 100 followers, you can still leverage Twitter as a tool to build your blog IF you are active on Twitter. Active interacting with others, engaging in conversations, and linking to valuable content.. by Ask Aaron Lee.
There Is A Bigger Picture (And It's Worth Thinking About)
AUGUST 23, 2013
We caught up over dinner this past week at HubSpot ''s incredible Inbound 2013 event in Boston. I was surprised to hear that he doesn''t do much video podcasting anymore. Whether it was video podcasting, blogging, running a new media meet-up or being active on Twitter , Steve isn''t always looking for his next play or how much money he''s making from the videos that he used to post online. hubspot. I had not seen Steve Garfield in a long time. That''s not entirely true. We schmoozed a little bit when I spoke at the Radian6 user summit a few years back in Boston. Today.
The Social Media ROI Debate
AUGUST 23, 2010
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Though a few of the examples are vague or misleading, most are compelling.
Best Business Blogging Guides and Tips of 2010
JANUARY 3, 2011
In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. Awesome Ways to Market a Business Blog by HubSpot Blog. Awesome Ways to Market a Business Blog by HubSpot Blog. Grow your audience? by MarketingSherpa.
What Is Influencer Marketing?
JANUARY 18, 2017
Examples of Solid B2B Influencer Marketing Campaigns. Swag x Hubspot: Hubspot sent this baby onesie to an influential customer (customers can be influencers, too!), the customer tweeted about it, and Hubspot retweeted it. HubSpot @BeccaGoldring youngest @HubPartner ever?! Examples of Solid B2C Influencer Marketing Campaigns. Why You Should Consider It.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Nicole Williams shares four tips for making an impact on LinkedIn in this concise but helpful post, for example: “Dress it up: People always say dress for the job you want, right? Lessons from HubSpot’s LinkedIn Company Page by Business Insider. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS. Optimizing Your LinkedIn Profile and Use.
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
There are about 1 billion registered Twitter users, with 241 million monthly active users. Americans make up 24.3% of monthly active users on Twitter. 27% of users in the USA comprise of 18-29 years olds, 16% are between 30-40. Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. The average Twitter user has 208 followers. Build credibility.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
For example, how is your community adapting to the following trends I see developing in the association space? From growing tech giants like HubSpot to humble grocery chains like Trader Joe’s, it’s places like these that constantly ask for feedback and ideas through online communities and engagement channels. Contact me for details! We like consistency. This is a challenge.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute). It also contains checklists, tips, and links to additional resources to help you turn these examples into action items for your content marketing plans. 2.
Why There’s No Perfect Time to Post on Facebook
JANUARY 31, 2017
Hubspot ]. great example of this is the content many sports teams share to Facebook to update fans on the scores or breaking news. For example, the best time to share content related to the launch of your new product tends to be directly following the announcement. This will take you to a detailed breakdown of the days and time your fans are most active on Facebook: .
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. They’re a textbook example of how to build a platform by doing one thing better than anyone else. Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% Google Review Count: 345. 16) Nuvi.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. ” stage to the “how do I do it?”
7 Facebook Marketing Case Studies
MAY 19, 2013
As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. HubSpot. Drive awareness of Corcoran’s social hub and provide information about the brokerage’s activities. Learn some inventive ways to integrate Facebook into your social media marketing strategy.
10 Social Lessons for B2B Companies
JULY 20, 2016
This chart is an example of the insight you can generate through competitive analysis. If you notice developers are active on Twitter, as opposed to Facebook, adapt your strategy and focus on Twitter. For example, try #ArtificialIntelligence in one post and #AI in another and see which content sees more engagement and reach. Get Blogging. Know What Your Competitors Are Doing.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Social media management tools can help you streamline all your day to day activity on social media. Use RivalIQ to track your web and social media activity. For example, if a subscriber visits your product page but doesn’t buy it, that would be a good time to generate an email. For example, you can create a dashboard that monitors your users’ behavior on your website.
5 Steps to Get Massive Engagement With Your Visual Content
JUNE 1, 2015
In a recent HubSpot survey, 65% of respondents admitted to being visual learners. To answer those questions and get a better look at the effect of visual marketing on social media, HubSpot teamed up with Market Domination Media to create the Infographic below. Just look to Nike as an example of one brand benefiting from the early adoption of visual marketing. Relevant, and.
How 8 Departments That Aren’t Marketing Can Use Social Media
JUNE 1, 2016
For example, Whole Foods Austin has more than 32,000 fans. For example, @spotify has 1.8 But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. Reps are also active on Facebook, Google+, and Twitter, in that order. Whole Foods has gone all in on social media. Great! Let’s jump in.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Jumpstart: The Guide To Growing A Startup With Inbound Marketing by HubSpot (on SlideShare). Successful organizations take on an efficient content strategy as a centrepiece of their activities. Cohen.
37 Free Marketing and Social Media Classes to Elevate Your Skills Today
NOVEMBER 30, 2016
The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program. Offered by : HubSpot. Created by : HubSpot. Let’s dive in! Digital marketing classes (9-17). Data analysis.
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
JANUARY 18, 2017
Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report , social media is a key channel for brand awareness, engagement, lead generation, customer support and much more. For example, using Buffer , you can find out your followers growth and reach on the various platforms.
How to Boost Your Search Rank with Better Social Signals
NOVEMBER 17, 2016
You need to connect with a relevant audience that will actively engage with your posts. Below, check out a great example from Simply Measured’s Facebook page. The sponsored post from SEO Optimizers below is an excellent example of a clear and concise post. study by HubSpot found that image posts on Facebook receive higher engagement than non-image posts. Use More Images.
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience.
10 Ways to Strategically Grow Your LinkedIn Connections
Social Selling Masters
MAY 30, 2016
Here is a link to examples. Fictional example: Senior Sales Manager with campaigns delivering at least 30% to 40% profits to clients in the Americas and APAC regions. Here is a rough example: [Keyword: Senior Sales Manager] for [company name]. Note that not all users who viewed your profile can be identified as some may have chosen to activate their privacy settings.
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
Stay active. Do you recognize some of your tweets in the following examples? Hubspot data scientist Dan Zarella researched the effect of authority in a Twitter bio. think it’s important to keep a few things in mind with this data: Lots of tweets equals lots of activity. Still, despite the vanity, there is value in follower count. Quantity can’t be forgotten.
Become a Content Marketing Powerhouse: Secrets to a Super-Sticky Strategy
MAY 18, 2015
Just look to brands like Apple, Coca Cola, GE, Facebook, and Disney as examples. Twitter has 284 million monthly active users. Instagram has 300 million monthly active users. BILLION monthly active users. Here’s a few examples: Raise awareness. Download this free template from Hubspot and begin to look ahead at what and when you’ll share content. 7. Get
The Importance of Search Engine Optimization
JULY 19, 2012
So at a quick glance at the above numbers, this means that over 210 million people are actively using search engines to find the information they need. This content should be placed across article sites deemed to be strong authorities by Google such as Squidoo, Hubspot and Ezine or they should be placed across your own blog. If you don’t know what an anchor text link is, simply do a search on Google and you should come up with several examples as a reference. More information about Matt can be found below. I’m a very analytical person. alone. Happy marketing!
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. For example, “Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed).” How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. Facebook Skeptics.
A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles
JULY 14, 2016
Boasting over 300 million daily active users, Instagram has huge potential for marketers. Take Madewell , for example. Now that you have your goals in mind and know which members of your audience are active on Instagram, you can get started on building out your presence on Instagram. Here are a few examples: Unbounce: Nike Basketball: Sheraton Hotels: . percent. Mascot.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections. Image credit: Buddy Media. Check out this post.
The 3 Most Powerful Marketing Strategies You Should Use in 2013
FEBRUARY 27, 2013
Some great examples and case studies of companies that were able to leverage content marketing to great success are: • Kissmetrics : Without spending a single dollar on advertising, Kissmetrics was able to grow by starting a blog and building a content marketing team that worked on publishing consistent content and releasing informative infographics. Become an Active Guest Blogger.
6 Proven Strategies for Successfully Promoting Content Across Social Media
MAY 18, 2016
Take our recent article on 11 Facebook Marketing Features for example: Here’s how we shared it on Facebook : And on Twitter : From past experience on social media, we know that our Facebook audience tends to like a bit more context around a blog post, whereas our Twitter followers tend to engage with tweets that are to-the-point and contain awesome visuals. Let’s jump in! . 1.
How to Make Better Visualizations for Your Blog
Convince & Convert
FEBRUARY 13, 2015
You don’t even need to have a camera for this—Mac users can utilize ScreenFlow to record their iPhone activity. An example from Mashable How To Posts If you’re writing a how-to post about something on your computer, such as creating a Facebook page, you should try tools like Jing to screenshot the primary steps as images. If so, then visual content may be the solution.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging. 101 Examples of Social Business ROI by Dachis Group. Compelling Reasons You Should Use Pinterest for Marketing by HubSpot.
4 Video Contest Ideas to Boost Your Social Engagement
Convince & Convert
JANUARY 26, 2017
Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot. User-generated video content allows you to activate brand ambassadors in a way that engages followers and extends reach without having to do much of the production legwork. highlight to tweet). ” 2.
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
” How can you grow and maintain an active, relevant Twitter following? Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a ‘card’ added to the Tweet that’s visible to all of their followers”), how to implement them, and a few “common” examples.