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Differences Between Custom Events and Custom Conversions

Jon Loomer

I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more. You’ve created a custom event for VideoWatched, which fires when someone plays an embedded YouTube video on your website.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns.

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10 Things I Learned from the Book Atomic Habits that Made Me a Better B2B Marketer

Koka Sexton

10 Things I Learned from the Book Atomic Habits that Made Me a Better B2B Marketer As a B2B marketer, career advancement requires continuously learning and growing. Here are 10 things I learned from it that made me a better B2B marketer. Taking care of myself has made me a more productive and motivated marketer.

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Unlocking the Power of Content Marketing With Operational Excellence

Koka Sexton

Navigating Content Marketing Challenges and the Need for Operational Excellence Content marketing is a key component of today’s online marketing strategies and is essential for creating a sustainable competitive advantage. Content marketing is a powerful tool for creating an ongoing dialogue with customers and prospects.

Content 52
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Top 10 Marketing Strategies on Instagram for a Small Business in 2021

BeingOptimist

Instagram is a powerful social media channel with millions of active users around the world. Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing.

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Social Media Provides Small and Medium-Sized Firms (SMEs) With Tools to Mitigate Internationalization-Related Threats

The Realtime Report

For SMEs seeking to enter the international markets, social media is a tool for overcoming liabilities connected to their smallness, newness and foreignness, a new study from the University of Eastern Finland shows. The studied companies actively used social media. In addition, using social media is a sustainable choice.”.

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Video Wars: TikTok vs. YouTube for Marketing

Likeable

Video is powerful as a marketing tool, and it’s become an irreplaceable part of any brand’s marketing strategy. Keep reading to learn more and find out how you can use TikTok and YouTube to improve your social media marketing efforts. The post Video Wars: TikTok vs. YouTube for Marketing first appeared on Likeable.

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