The Way of the Web

AUGUST 9, 2010

If you can optimise a page for traffic and response by targeting people actively searching for it, and it’s something which advertisers will happily bid a significant amount to advertise against, you’re in business. Wikipedia is one example, but others, for instance, Squidoo, allow you to donate any earnings to charity, for example.

Content 28

Content Adwords Adsense Advertising 28

ProBlogger

JUNE 14, 2012

If you do a Google search for “ blogging software ,” WordPress will likely be among the first results you’ll see. It’s also designed to be open and transparent, using modern software development techniques in its design. Some examples of blogs run on this platform include: [link]. Disqus integration for commenting.

WordPress 42

WordPress Open Source FAQ Screencast 42

Social Media Network Marketing

OCTOBER 29, 2009

Here are seven simple tips and some examples that will teach you how to write a great article for the Internet: 1) Create a catchy title Your article's title can be a make or break for readers. A short, attention-grabbing title will pique reader interest and draw them in.

How To 50

How To Reputation Widget Disqus 50

Social Media Network Marketing

JULY 10, 2010

As the BP example showed, its better to be present in social media for the PR purpose, if not for promoting the brand! Internet penetration will increase over the years. Its better to be an early mover. Its a low cost medium. It can co-exist with other media without a high burden on the budgets. Appreciate the thought provoking piece.

Industry 62

Industry Social Media Brands Reputation 62

Social Media Strategery

FEBRUARY 23, 2009

platform , our first day began with our instructor, Hanns Kohler-Kruner , leading us through an activity to determine what Enterprise 2.0 What I Liked: The open, free-flowing conversation where ideas were debated and assumptions were challenged The instructor was not only on Twitter , he’s been actively using E2.0 Technology?

Gov 2.0 84

Gov 2.0 Wiki Web 2.0 Course 84

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

CSR 138

CSR Social Media Strategy Consultant 138

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Social Media Strategery

DECEMBER 22, 2008

I’ve seen Intellipedia , TSA’s Evolution of Security blog , DoDLive , the DoD’s Blogger’s Roundtable , FEMA’s YouTube channel , GovLoop , and many other examples of “Government 2.0.&# I’ve also seen plenty of failed blogs, dormant wikis, and other failed attempts at using social media.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. One of the other areas that we’ve branched out into social media consulting. The Whole. : The Whole.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

JUNE 21, 2009

You have to focus on both tech and people – can’t just embed it into daily work either because people will actively try to avoid using it. You have to focus on both tech and people – can’t just embed it into daily work either because people will actively try to avoid using it. and expect it to get used.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Users are actively seeking information that will enhance their professional knowledge. Special Thanks A special thanks must go out to Gab Goldenberg of SEO ROI and business card design software , along with Steven Bradley of Van SEO Design. Would Be interesting to see and filter out areas for example US and Non-US traffic.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. Im Jay Baer.

Social Media 118

Social Media Strategy Social CRM Company 118

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. If you’re active in any particular medium, you become influential. Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand.

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. I’ve seen my average number of comments increase since I moved to Disqus.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

If they have too many friends and not many followers, for example, you might not want to follow them. You might choose to only follow active users (who tweet between 1 and 100 times a month, for example) and not users who are either way too inactive or are too excessive. Tweet activity. A specific number of friends.

Applications 179

Applications Review Statistics URL 179

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 20, 2010

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. Lots of lurkers. Lots of lurkers.

Social Media 160

Social Media Statistics Strategy Research 160

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. The problem: he was not at all active on the high profile blog and hadn’t written a single comment. Some blogs cover startups that meet a specific set of criteria.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). For example, what plays well on Digg versus what plays well on Propeller.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity. I would add (maybe not a separate item, but incorporated?)

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

JANUARY 26, 2010

The more active you are on StumbleUpon, the more opportunity there is for you to grow your network and expose your own content to more and more StumbleUpon users. This is not a real example, readers.) For example “hey can you Digg, Reddit, mixx ,Prop and of course stumbles are appreciated.&# Very nice of you.

StumbleUpon 181

StumbleUpon Digg Social Networking Review 181

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. SEOmoz PRO : SEOmoz PRO features a rich library of informative guides, a myriad of tools, and a strong active and close-knit community.

Marketing 240

Marketing How To SEO Training 240

ProBlogger

DECEMBER 3, 2012

In the screenshot below, you can see an excellent example of a site that recognizes user contributions. It’s also worth highlighting that most of the awards were accessible on the basis of merit—win ten rap battles and you got a bronze mic, for example. As a joke, he called the group the Yelp Elite Squad.

ROI 39

ROI Communities Avatar Badge 39

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Why Social Media Belongs in Your Internet Marketing Campaign (Bruce Clay): The Lisa goes through three successful examples of good social media applications and illustrates why they grabbed her attention. For example, Rule #1 is “Thou Shalt Be Honest.&# Shimon literally gave away his trade secret with this one. But is it Spam?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

APRIL 1, 2010

Create your own marketing system I recommend that people take a portion of their day to learn as much as they can about what people are saying about them, as well as review competitor and partner activities, and peruse industry trends and case studies. Before you get active on social networks, start a blog.

Social Media 240

Social Media Brands How To Social Networking 240

Social Media Strategery

FEBRUARY 15, 2009

Before going out and hiring any social media “consultants,&# assume that there is already someone within your organization who is actively using social media and who is very passionate about it. Instead of marketing your social media capabilities, skills, experience, platforms, software, etc. Stop assuming that they are.

Gov 2.0 134

Gov 2.0 Social Media Web 2.0 Policies 134

Viper Chill

AUGUST 25, 2011

The huge growth of online sites like Youtube, Twitter and Facebook, which have the potential to give anyone a large audience are a great example of this in action. This same desire is why there are over 100 million active blogs out there, each with authors trying to connect to the bigger whole.

How To 79

How To Influencer Technorati Forums 79

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. For instance, I rarely talk about software.) One example is Mint and the insights they offer via their blog. Previously, Nich wrote for Valleywag and InternetNews.com.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Considering the above example, I pose a question on Facebook etiquette: Is it appropriate to let these requests sit in pending mode or to reject the friends outright?? It’s a shame that Mumbai happened, but this was not the opportunity to capitalize on your CRM software. LinkedIn is still seen as the more professional of the two.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Convince & Convert

APRIL 7, 2010

What great examples of businesses doing this well do you have? After those and if I’m sitting around waiting for someone (for example) I’ll turn to FourSquare. Where else can you get a list of people that have visited your establishment, at what times, how often, and what they said about you? Go for it in the comments.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Jill Whalen has been active on forums and online communities for 10 years now. A List of Social Media Marketing Examples : Peter Kim has an exhaustive list of companies engaging in social media. Why Twitter Matters : BusinessWeek cites examples of why the microblogging website is a must-use for everyone. Scared of Social Media?

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

Or give them full download rights to your new software product without restrictions. In that spirit, I’ll opt for the “Pamper Herself Spa Relaxation Package&# on the improbable chance I win, most of it to follow your example and be donated. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Blogger 103

Blogger Yahoo Buy Twitter 103

Techipedia: Tamar Weinberg

APRIL 28, 2010

I really, really, really hope someone at Facebook starts listening and takes this advice because otherwise business activity will plateau and then plummet and they’ll be out of luck. I’m currently running a Twitter and YouTube contest, for example. You have money and you have the troops ready and waiting. And a week?

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

SEPTEMBER 21, 2010

As I wrote about yesterday in “ 7 Reasons Not to Put All Your Eggs in the Twitter Basket &# as your number of Twitter followers grows, the percentage of those followers that care about your current activity plummets. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 127

Social Media Strategy Conference Eventful 127