Buzz Marketing for Technology

JUNE 27, 2008

And, since its unstructured activity (albeit directed), its hard for people and organizations that think in terms of linear, structured activity to fully comprehend what knowledge workers do -- even though these same IT people may be knowledge workers themselves! Lijit Search. Categories. Being An Informationist. EMC Viewpoint.

Wiki 140

Wiki Project Meeting Organization 140

Convince & Convert

SEPTEMBER 20, 2010

Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. and its members (Lijit). Google, Lijit, and other’s profiting from publishers plan on there being no power among independent, freethinking writers. 'They

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MAY 13, 2010

Activate your fans, don’t just collect them like baseball cards. RT @jaybaer: 18 Social Media Quotes My Wife is Sick of Hearing Me Say [link] [link] Trevor Young "Activate your fans, don’t just collect them like baseball cards." link] Paul Tagell "Activate your fans, don’t just collect them like baseball cards.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. Think out a policy and develop a strategy! [.]

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

It’s a must read for any PR professional moving into or active in this space. Of course, it doesn’t hurt to have sat next to you, Tamar, at enough search industry conferences to know you don’t blog about plants. As bloggers, we’ve all experienced it: the completely off topic pitch. Let’s do it!

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). Extracurricular programs combine summer programs, vacations, and related activities. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Should Jay and Kevin cater to the most active users or continue to tweak the algorithm so that all users can get optimal use out of the community. Reply Zak Nicola February 1, 2008 at 12:10 pm It is sad to see them take such a standoff stance towards their users, average, active, or overly active. Mixx is looking rather nice.

Digg 100

Digg Social Media Upcoming Ustream 100

Convince & Convert

FEBRUARY 10, 2010

Seems to me the better bet would be to get people to tell you if they are Facebook/Twitter users and if they want to hear from you there, rather than using a tool like this to essentially spy on people to see where they're active and then message them. link] Michael A. How can I help you?

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

SEPTEMBER 14, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

FEBRUARY 5, 2010

What a great, active fan base ! Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Thought about putting the search box on your head, allowing users to search your brain!? link] Social Business Bank Option 1. No question! link] Warren Fick Wow.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 27, 2010

Flowtown Just Keeps on Getting Better Flowtown , the uber-awesome social anthropology tool that allows you to enter customers’ email addresses, and find out where they’re active on the social Web, has rolled out an amazing new integration with Wufo0 – the easy-to-use online form builder. The way Donovan McNabb hates T.O.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development. How can I help you?

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MARCH 25, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. How can I help you?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 20, 2010

The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. 001% are new-media conference panelists. 001% are new-media conference panelists. 001% are new-media conference panelists. Lots of lurkers.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Brands 143

Brands Content Social Media Consultant 143

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Today, my 1,508 Facebook connections are broken into the following categories: Extra-curricular Programs refer to friends I met on vacation, through summer programs, or though other related activities. Reply Ray January 13, 2010 at 2:06 am I could be wrong but the Facebook user claim is based on active users only.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. That can only happen if you know who is doing what. How can I help you?

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. It's important to make sure the interests and activities of social media are connected at the core of the company, to their advertising to their marketing and even to their customer service.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

That makes it “inexpensive&# – rather than spending millions, companies can spend thousands (or even, just hundreds) to achieve similar results… The activity needed to maintain a successful social media presence is and should be part of any company’s marketing plan.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 13, 2010

You sound a lot more active and attentive. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. All of us have influences. People who have educated, inspired, engaged, supported us. Not always with sterling results, but he knows his stuff.

Social Media 112

Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

You might choose to only follow active users (who tweet between 1 and 100 times a month, for example) and not users who are either way too inactive or are too excessive. Tweet activity. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tweet frequency.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

MAY 5, 2010

Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. The page should appear active but it should also appear like you’re not neglecting your community. There’s a cost to this, though.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 4, 2008

As all conferences I’ve attended, it was a great one, and by far the best part was the smallness of the conference overall which really helped the networking efforts. Personalization : presenting results based on past activity. Vertical search : focusing on a specialized area and building search upon this small slice.

Conference 100

Conference StumbleUpon Engineering Flickr 100

Convince & Convert

AUGUST 18, 2010

An active agency social media presence will lead to expertise in the agency. Active social media users expect a certain experience from brands, blogs and people they communicate with in these platforms and its the Social Media/PR/Marketing folks job to integrate themselves into the culture and communicate in a two-way matter.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JULY 14, 2010

Years ago, they were created over time through news stories and ad placements and customer activity. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. The change has come from how people create their perceptions. How can I help you?

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Clients can tell if you are just spouting platitudes that you picked up from a two day immersion conference. I don’t believe in a “digital divide.”

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

SEPTEMBER 8, 2010

link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. Not Facebook; MySpace. Not Facebook; MySpace. And it seems the goal of connecting (vs. How can I help you?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

APRIL 28, 2010

Here is some research that shows as little as 4% of your customers are actively advocating your brand: [link] The good news is that as marketers, we at least have inexpensive, accessible data through the social web to learn about this. Great leveler for small businesses and a competitive advantage if they execute well. How can I help you?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Almost Savvy

FEBRUARY 11, 2009

If it’s a new activity I get confused because I don’t know which hand to use; I have to experiment. They sent me to a conference in Huntsville Alabama where I helped with event logistics for a distinguished speaker. I was so proud–I took the photo with an SLR camera and promised to send the photos quickly.

Travel 124

Travel Meme LinkedIn Reputation 124

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Now you know that person is active on those social outposts. Communication segmentation by social activity–now that is an idea with legs. What do I do?”

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

SEPTEMBER 21, 2010

Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? Again, a company needs to listen and find where the customer base is active. link] Michael Fohbuzz for restaurants already does this pretty effectively.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 8, 2010

I've been thinking about making it my conference travel/presentation device. randygiusto camera support is there, it's not activated, just like multitasking support has been there in the OS but not activated. IPad is great for conference tweeting, and blog commenting (like this one). link] Zack Nice analysis!

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117