Keyhole.co

NOVEMBER 10, 2023

It doesn’t focus on external factors like how other businesses are performing on those same metrics. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned. For example, a company compares its marketing campaign ROI to its competitors.

Metrics 59

Metrics Analysis Comparison Price 59

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Weather vane – monitoring lets you see the reactions to your activities in real-time, and to adjust them. The Starbucks Facebook Page , for example, has over 18 million fans.

CPM 413

CPM Comparison Diagrams Sentiment 413

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Calls-to-action (CTAs): What’s their sales pitch?

Analysis 106

Analysis Sentiment Marketing How To 106

Convince & Convert

NOVEMBER 23, 2010

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1. Twitter followers and Facebook fans and the most egregious example.

Metrics 128

Metrics Postrank Klout Marketing 128

Ignite Social Media

JANUARY 27, 2021

For example, with the recent Inauguration, we knew in advance that social feeds would be filled with that content and anything our brands promoted or posted would get lost in the mix or could be taken the wrong way in context to the other conversations happening. When to Resume Social Media Activities. Reporting During Dark Periods.

Social Media 155

Social Media Feed Feedly Eventful 155

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

SEPTEMBER 15, 2020

This free-to-download resource makes it simple to: Summarize your social strategy Highlight your wins Communicate key metrics Focus on next steps. For example, if your high-level marketing goal is to grow brand awareness, your social goal may be to increase impressions by 20% over last quarter. Add Context to Your Data.

Template 112

Template Templates Report Social Media 112

Keyhole.co

DECEMBER 9, 2022

With the highest active user count in 2022, brands can expect a broad audience on TikTok in 2023 and beyond. TikTok competitor analysis is the process of evaluating your competitor’s activities on social media. It tracks down the activities helping their brands grow. TikTok competitor analysis is more than comparison reports.

How To 52

How To Analysis Comparison Metrics 52

Keyhole.co

DECEMBER 21, 2022

billion monthly active users , YouTube generates the second-highest traffic of any website worldwide, second only to Google. You focus on relevant metrics to track your rival brand’s marketing activity on this popular video-sharing platform. Comparison of your performance with your competitors is not its only role.

Analysis 52

Analysis YouTube How To Comparison 52

Keyhole.co

DECEMBER 7, 2022

Twitter has almost 450 million monthly active users. Some of the key metrics you can observe while carrying out the analysis are: Number of daily tweets Total followers Growth rate Engagement rate (likes, replies, retweets, quoted tweets, and shares) Impressions. For example, check the performance of your recent tweets.

Analysis 52

Analysis Twitter How To Comparison 52

Oktopost

JANUARY 9, 2023

The engagement rate is a metric that measures the performance of your social media channels. Knowing your engagement rate helps you understand how actively users are interacting with your posts and can give you valuable insights into which content resonates most with your followers. What is engagement rate?

Engagement 62

Engagement Social Media How To B2B 62

Jon Loomer

SEPTEMBER 11, 2018

With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ? We normally recommend you focus on specific objectives, rather than merely audience sizes, when prioritizing ad placements and activities. Why Does Audience Size Matter?

Instagram 167

Instagram Facebook How To Feed 167

Jon Loomer

NOVEMBER 6, 2018

For example, optimization to one advertiser I spoke to recently was “turning ad sets up or down” , where to me, optimization is the definition below. Optimization is a continued refinement of your currently active ads. Examples include using better naming conventions, relying on a go-to build template, and much more.

Organization 166

Organization CPA Facebook CPM 166

Jon Loomer

JANUARY 9, 2020

In the example below, I’ve started typing “Samsung Galaxy s10,” and options populate that can be selected: You can select multiple options in this list of devices where you would like to have Facebook place the ad: Of course, some specific devices may not be available in this list. 2) We can also target device owners.

Mobile 174

Mobile Instagram Facebook How To 174

agora pulse

SEPTEMBER 23, 2020

Being more focused and goal-oriented means dropping tasks and activities that don’t help you hit your goal. Attach a metric to your social media goal, so that you can monitor progress. For example, you might want to increase web traffic by X%, improve engagement by X%, or bring in X% more attendees for your webinars. Measurable.

Social Media 144

Social Media ROI Social Media Management URL 144

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Jon Loomer

APRIL 24, 2023

Unfortunately, TikTok’s metrics are pretty awful as they only go back 60 days. Let’s use the period of January 1, 2021 through November 2, 2022 for comparison. Keep in mind that I have been relatively active on LinkedIn already for the past year or so. Yes, I’ve had examples of where it’s led to revenue.

Platform 175

Platform Video Instagram YouTube 175

Later

JULY 1, 2020

In our Ultimate Guide to Pinterest Analytics, we walk you through the ins and outs of your analytics dashboard, what each metric means, and how you can use this knowledge to build a winning Pinterest content strategy: Table of Contents: . Pinterest Analytics: Key Metrics. Pinterest Analytics: Key Metrics . Short on time?

Analytics 67

Analytics Metrics Overview Trends 67

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Some metrics carry over, like bounce rate, total page visits, and time spent on-site. Marketing KPIs.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. For example, you can set advanced trackers on Keyhole to monitor brand mentions in just a couple of easy steps: Log into your Keyhole account. Select the ‘Create new comparison’ option from the dropdown menu.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

JULY 21, 2022

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. Your ROI shows you which marketing activities generate the most value. Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Calculating ROI is surprisingly simple.

ROI 113

ROI HootSuite Cost Campaign 113

Hootsuite

FEBRUARY 24, 2023

Source: Salesforce Hootsuite vs. Social Studio: feature comparison and pricing Looking to quickly and easily replace Social Studio with an all-around better social media management dashboard? For example, it does not allow you to reply to Instagram messages that are more than six days old. Want to go deeper?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Buffer Social

AUGUST 24, 2017

Not to mention the platform is approaching a billion monthly active users ! If you would like to learn more about our comparison of Instagram and Snapchat for businesses, we’ve unpacked our analysis below. In terms of active users, more than 400 million people use Instagram daily (and more than 700 million use it monthly).

Instagram 111

Instagram Cost Comparison Analytics 111

agora pulse

DECEMBER 4, 2019

It allows you to add some or all of your pages, so you can schedule posts, manage your messages/comments, and view some metrics on your activity. For example, the content library in Creator Studio has an Upload Videos button, but as soon as you upload the video, you have to choose where and when to post it. Page roles.

Facebook 82

Facebook Social Media Management Library Metrics 82

Social Media Strategies Summit

JANUARY 28, 2021

The Harvard Business Review, for example, uses their Instagram to share key takeaways from articles to drive traffic to the full blog post. For example, “What does gratitude mean to you?” However, when someone is actively scrolling through the feed, it’s a long pause. Three seconds may not seem like much.

Instagram 130

Instagram Engagement Brands How To 130

Buzz Marketing for Technology

SEPTEMBER 26, 2012

And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience. Some examples of plugins are: “Like” button: lets visitors share main site pages back to their Facebook profile with one click.

Brands 279

Brands Facebook Guidelines Conversation 279

Audiense

JANUARY 25, 2018

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! Stage one can only begin once your target audience has been defined. Influencer Nurturing. Channel identification.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Webbiquity SMM

FEBRUARY 4, 2013

This is why a common, unified set of metrics that tracks all inbound online channels (press, social, industry, paid, and organic search) and content types (owned, earned and paid) is vital; it’s what gets everyone on the same page and keeps them moving forward in a coordinated manner. At a minimum, these should include presence metrics (e.g.,

Review 186

Review Marketing Metrics Meeting 186

Sprout Social

JUNE 22, 2016

Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI. Track the Unique Metrics from Each Platform. You have to know what social media KPIs you need to track and analyze.

Data 102

Data Social Media How To ROI 102

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. For example, add an interest and see how many of your fans has that interest. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Do a comparison of your account versus your competitors.

Analytics 89

Analytics Social Media How To Analysis 89

BeingOptimist

APRIL 7, 2019

Through email marketing, you can track the activities and behaviour of the audience. Cost Effective: Email marketing is very much cost effective in comparison to different marketing strategies. Cost Effective: Email marketing is very much cost effective in comparison to different marketing strategies.

Tips 81

Tips Marketing How To WordPress 81

agora pulse

APRIL 5, 2017

For example, when someone asked “What is it like to meet somebody you actually fought against in a war?”, For example, this view shows his our conversions over time. At present, these metrics are available: Delivery. For example, we look at month-to-month performance. All Campaigns. Impressions. Cost per Click.

Adwords 133

Adwords Metrics CPC Campaign 133

Keyhole.co

MAY 31, 2023

So next, we’ll talk about how to handpick competitors for your brand so you get the right estimates for comparison. Just set up a search on Keyhole to track their social media activity. Focus on metrics relevant to your business and social media strategy. How to identify your main competitors on social media?

Social Media 52

Social Media Strategy How To Analysis 52

Convince & Convert

MARCH 26, 2013

In my experience, there are still many Facebook page administrators who don’t fully understand these metrics. The Different Types of Facebook Reach Metrics. Unfortunately, the Fan Only reach metric is not available in the Facebook statistics interface, just the “organic” reach. Let me try to clarify this point. Viral Reach.

Metrics 167

Metrics Statistics Organization Influencer 167

Sprout Social

APRIL 3, 2017

More importantly, you have examples and historical data. For example, if your company sold watch straps, you would Google “watch straps” or “watch bands.” In our example, Hodinkee, Crown & Buckle and Strapped For Time could all be good options. Look for websites that are in your specific industry.

Analysis 105

Analysis Social Media Hashtag Report 105

Later

FEBRUARY 24, 2019

Whether you’re presenting analytics to your boss, team, or client, or you’re just measuring your own progress, tracking your top metrics in a social media report is the key to growing your account (and business). In this blog post, we’ll take you step-by-step through building your own social media report, with real examples.

Template 82

Template Templates Report Social Media 82