Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

B2B 121

B2B Communities Brands Loyalty 121

Mindjumpers

JULY 10, 2012

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. There is a wish to convey a global communication across markets and at the same time have the possibility to do marketing initiatives on a local level. Local management by local community managers.

Activities 235

Activities Social Media Brands Guidelines 235

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Waxing UnLyrical

APRIL 5, 2018

To encourage social responsibility, create a culture of giving back to the larger community. Encourage human resources to create policy for volunteering that will not harm employees’ performance reviews when they take time off to give back to the community. Plan ahead and implement social activities, events and community outreach.

Organization 132

Organization Communities CSR Class 132

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. It may not always be appropriate to enter the conversation, but knowing about it helps agencies stay knowledgeable about issues most important to their audiences.

Engagement 149

Engagement Communities Video Tourism 149

Myrland Marketing

OCTOBER 8, 2020

People are busy, so I understand why it might be tempting to automate activity on social media. If the empty approach of using a machine to automate networking and business development activity pretending to be you does not leave you cold, perhaps it will seal the deal if you know that using bots is against LinkedIn’s terms of service.

Activities 94

Activities LinkedIn Training Conversation 94

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For starters, it has more than 2 billion monthly active users.

Social Media 226

Social Media Tips Marketing UGC 226

The Realtime Report

FEBRUARY 1, 2024

invites new residents with its rich history and dynamic community. Don’t forget to be mindful of issues that might occur when moving , and prepare accordingly. Gathering contact information for these local providers ensures you can quickly address any issues that arise, keeping the transition smooth and stress-free.

Transportation 91

Transportation Real Estate Insurance Patterns 91

Laurel Papworth

MARCH 30, 2011

It’s up on GetUp the activism social network. This activating of social networks is interesting – there is some poorly thought out attacks e.g. Buyer’s Strike Irresponsible. Regulatory affairs will become redundant, unless they learn how to work with online communities.

Activities 77

Activities Real Estate Communities Blogosphere 77

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

SocialFish

FEBRUARY 17, 2011

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

Communities 174

Communities Lurker Forums Collaboration 174

SocMed Sean

MARCH 22, 2022

There are over 187 million daily active users on Twitter, and each quarter, their margins jump. Twitter requires users to remain active and attentive. With more than 211 million daily active users, the Twitter community is enormous. When a customer experiences an issue with a product or service, they want to share it.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Bill Hartzer

DECEMBER 18, 2023

Their dedication to resolving the persistent issues that have plagued the platform is evident in their resolute statement: “We’re here to change this, and we’ve built a fit-for-purpose protocol and gathered together some of the biggest names in crypto to help us achieve this mission.”

Twitter 95

Twitter Project Fashion Education 95

Social Media Strategies Summit

AUGUST 15, 2023

Carrie Phillips is chief communications and marketing officer at the University of Arkansas at Little Rock and was previously director of university marketing and communication at Arkansas Tech University. Carrie is active on LinkedIn , posting on average at least a couple of times a week. Where Can You Find Them?

Marketing 240

Marketing Education Forums LinkedIn 240

Mindjumpers

DECEMBER 4, 2015

The response was overwhelming, with fans of the film getting involved in the activity, giving Sonam Kapoor further exposure and the public the tools to promote the film. People in their 20’s, 30’s and older will typically share content which spreads social awareness, discussions and debates on political issues. Different Reactions.

Activities 100

Activities Social Media Film Mobile 100

Webbiquity SMM

JANUARY 23, 2024

Not all customers will reach out to you with their issues. It enables you to identify the issues your customers are facing, address them promptly, and avoid customer churn. For that, you must remove the obstacles on their journey through enhanced offerings, minimizing friction , and prompt issue resolution.

Sentiment 142

Sentiment How To Analysis Trends 142

Sherrilynne Starkie

APRIL 5, 2018

A social media consultant starts with an assessment of the alignment between social media activities and business goals and objectives. The social media expert will identify the activities that hold a client back. Soon productive online conversation about important issues was taking place. You’re doing things wrong.

Social Media 329

Social Media Consultant Resources Curation 329

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 213

Case Study Library Communities Study 213

Convince & Convert

DECEMBER 15, 2023

Think like a creator, not a brand Canva is a great example of a global brand that is successful at tapping into engaged social communities of dedicated fans. Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5. How do they do this? Creators are leading the way now. due to these efforts.

Brands 151

Brands Marketing Real Estate Collaboration 151

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. When she found out I was his niece, she became ecstatic. Meanwhile, I did my uncle proud.

Activities 216

Activities Social Media Policies Social Networking 216

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 168

Case Study Communities Study Committee 168

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Lynn specializes in social media outreach across all major channels, and is currently “the voice” of the Co-Active Training Institute (CTI).

Brands 226

Brands Marketing Committee Consultant 226

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 123

Social Media Survey Education Team 123

Webbiquity SMM

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. Though 90% of B2B software companies are on Twitter , barely half are active. But it’s not.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

SocMed Sean

FEBRUARY 15, 2022

As with all social networks, like YouTube and Vine, along with TikTok's popularity have come perception issues. One issue is TikTok’s addictiveness. Another issue is privacy. billion active global users as of 2021, 69% are aged 13-24, and users spend an average of 46 minutes on TikTok per day. billion active users and 2.5+

Trends 147

Trends Strategy Marketing Authentication 147

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Laurel Papworth

OCTOBER 15, 2017

Will the Harvey Weinstein issue raise awareness or bury us in memes? Social media and in particular Facebook & Twitter raising awareness of issues that womens’ nonprofits have being trying to direct attention to FOREVER. Newspapers with their diminishing impact underscored by community discourse. Well now they know.

Social Media 67

Social Media Activities Meme Issues 67

Oktopost

MARCH 26, 2024

How it works B2B organizations, whose primary channel is LinkedIn, need easy ways to communicate with their community in the same place where they manage all of their social media activities and interactions to scale their customer care efforts.

B2B 62

B2B LinkedIn Authentication Loyalty 62

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0

Communities 137

Communities Wiki Yammer Forums 137

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It shows that your audience is actively engaging in a conversation about your brand. However, if you see negative comments, it’s time to scan through their feedback to determine what is causing the issue.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. It’s become common for brands to participate in Black History Month, but these efforts are often perceived as little more than performative activism.

Brands 129

Brands Authentication Communities Campaign 129

Sprout Social

OCTOBER 5, 2021

Despite more frequent business pledges, consumers remain skeptical– 52% believe brands that take stances on societal issues are just trying to drive sales. Consumers are quick to see right through hollow brand activism. What concerns and societal issues are most present in conversations about your brand?

Brands 110

Brands Marketing Apparel Issues 110

BeingOptimist

MAY 31, 2023

Using this app, not only you can distribute your image to the community, but you can also edit your images with ease using its standard or free editing tools like contrast, white balance, and sharpening. Additionally, non-affiliated apps may not receive regular updates or support, leading to compatibility issues or unreliable functionality.

Privacy 98

Privacy Platform Policies FAQ 98

Hootsuite

APRIL 17, 2024

How likely you are to click to view replies on a Threads post Meta can predict the likelihood of a user viewing replies on a post based on how many times others have done the same thing, how frequently you engage with an authors content and how long it’s been since you were active on Threads. How many posts have you seen in your feed?

HootSuite 82

HootSuite Feed Feedly Instagram 82