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Insights activation: why social data is key in the pre-campaign phase [with a practical example]

Audiense

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? You may be thinking that that’s all well and good on paper but how do you put it into practice?

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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

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Influencer marketing trends across industries

Sprout Social

Purchase decisions are evolving Goodbye window shopping and in-person demo—social commerce functionality and in-app shopping are here to stay. Content like hauls, GRWM and live reviews, give consumers a chance to learn and engage in community while considering products or services their favorite influencers are raving about.

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Stop Scrolling, Start Engaging: Unleash the Power of Social Media's Interactive Features!

Social Media Network Marketing

The benefits of incorporating interactive features are numerous: Boost Engagement: Move beyond passive consumption and encourage active participation. This fosters a stronger connection and a sense of community with your audience. Why Go Interactive?

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How To Create a Strong Social Media Advocacy Program

Hootsuite

In short, an engaged community leads to better sales outcomes. The key to building a strong social media advocacy program lies in leveraging your existing communities. What kinds of brand advocates are you looking to build your community with? This community is likely already talking about (and to) your brand.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. If you’re curious about how Sprout can empower your customer marketing strategy, and your entire social strategy, reach out to us for a demo.

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5 Ways To Increase Ecommerce Sales with Facebook in 2022

Pixlee

Do a Product Demo on Facebook Live. The increased popularity of live streaming means you can do product demos live and reach more potential customers. Facebook Live is a good platform for live product demos as it also allows customers to ask questions that you can answer in real time. .

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