Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The Tuborg example demonstrates the value for a Carlsberg brand to use the app as a communications tool during a campaign to create an integrated experience for the consumer.

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Mobile Brands Foursquare Eventful 272

Keyhole.co

DECEMBER 11, 2023

Engagement rates have become the yardstick of success for email and social media campaigns. That’s the magic of high-engagement email campaigns. To truly understand the art of maximizing engagement, we’re going to dive into the core elements that make email and social media campaigns shine. What is engagement rate?

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Campaign Engagement Social Media How To 52

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Metrics Influencer Campaign CPA 52

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. T-Mobile, the Reception We Were Looking For.

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Campaign Marketing B2B Conference 147

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

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Social Media Strategies Summit

DECEMBER 14, 2018

This is creating a battle among brands to get campaigns opened and to win the attention of subscribers. As we head into 2019, marketers need to audit their email marketing to make sure their campaigns are optimized to continue achieving great results in the new year. From there, break down those objectives into individual campaigns.

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Campaign Metrics Guidelines Template 109

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Earned Media).

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Marketing Tourism Content management systems Meeting 284

Mindjumpers

DECEMBER 4, 2015

Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Unique Mobile Users: 590 million – a penetration rate of 46%.

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Activities Social Media Film Mobile 100

Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. Source: smscomparison.com.

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Strategy Marketing SMS Mobile 209

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Take this example from Pepsi. Having S.M.A.R.T

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SMS Campaign Mobile Marketing 166

Social Media Strategies Summit

NOVEMBER 18, 2022

The brash new upstart of the social media scene, TikTok has about one billion monthly active users. Beyond basic demographic information, you can dig into your audience’s TikTok preferences, including: When your followers are most active. billion monthly active users , making it the second most popular platform in this guide.

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Social Media Strategy Influencer LinkedIn 240

Buffer Social

SEPTEMBER 20, 2018

Q4 key dates and campaign examples. Take advantage of this time to start building towards your holiday campaigns by raising awareness of your brand and products before the big rush starts in December. For example, Luxy Hair created a video showcasing a holiday hairstyle in November 2017. Ready to jump in?

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Small Business Campaign Content Eventful 98

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

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Activities Social Media Mobile Geotagging 141

SocialFish

MARCH 25, 2011

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?

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Mobile SMS Startup Energy 177

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

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LinkedIn Instagram Tips HootSuite 107

Hootsuite

OCTOBER 20, 2022

billion daily active users , Facebook has a large and varied audience. Without the default IDFA setting, advertisers and app developers are drastically limited in tracking user activity. Facebook recommends using a broad audience or targeting expansion to meet your campaign goals. Custom Audiences from your mobile app.

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Facebook How To Eventful Campaign 145

Jon Loomer

DECEMBER 23, 2020

Examples of data tracking that will require user approval include (from Apple’s announcement ): Displaying targeted advertisements in your app based on user data collected from apps and websites owned by other companies. Facebook Audience Network is a network of ads that appear mostly on mobile apps, outside of the Facebook family.

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Facebook Apple Privacy Advertising 217

Later

OCTOBER 9, 2020

November is right around the corner, which means it’s time to start planning your Black Friday campaign on social media! . Black Friday in 2019 was the biggest day ever for mobile shopping, with $2.9 Planning a Black Friday Campaign Step #1: Set Your Goals Early. Was your 2019 Black Friday campaign successful?

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Campaign Social Media How To URL 66

Hootsuite

JANUARY 10, 2022

Buckle up as we dive into everything you need to know about Pinterest ads, from ad formats and specs to creative ad examples to inspire you. There are now 444 million active monthly users , up from approximately 250 million in 2019. billion monthly active users, so why would you want to advertise on Pinterest vs. Facebook?

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Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns.

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Influencer Brands Policies Privacy 288

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

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Facebook How To Aggregator Metrics 115

Jon Loomer

NOVEMBER 14, 2021

Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. But, I currently have a Reach campaign targeting my page followers. In terms of placements, I know that the original podcast episodes only appear on mobile.

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Facebook Report Campaign Apple 209

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. You have the ability to control whether ads are shown on mobile or desktop (all devices by default). You have the ability to control whether ads are shown on mobile or desktop (all devices by default). They are often where there is the most activity.

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Feed Feedly Real Estate Instagram 176

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. How many active followers do they have?

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Influencer Campaign Marketing Fashion 100

Audiense

JULY 18, 2016

The #LiveintheMovies Twitter campaign earned a sizeable amount of earned media coverage too, and picked up a Silver in the Mobile category at this year’s Cannes Lions. So #LiveintheMovies was a way for us to activate a big brand idea against a relevant cultural backdrop.” — Airbnb (@Airbnb) February 29, 2016.

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Campaign Twitter Hotels Microsoft 106

Keyhole.co

NOVEMBER 27, 2023

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. million Samsung Mobile on Instagram: 1.4 million Samsung Mobile on Twitter: 12.4 million Samsung Mobile US on Twitter 4.6

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Curation Social Media Strategy Content 52

Keyhole.co

NOVEMBER 21, 2023

Their advertising campaigns are iconic without being superfluous. Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. Take this fascinating video on Apple’s YouTube channel, for example. million LinkedIn: 17.6

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Social Media Strategy Apple iPhone 59

Sprout Social

MAY 11, 2023

Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Adidas ’ recent campaign is a brand safety success story.

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Reputation Tools Brands How To 131

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 108

Jon Loomer

NOVEMBER 9, 2022

First, I walked you through the basics of campaign creation related to TikTok ads. When creating these audiences, many have options for autorefresh (on by default) and allowing them to be used in Reach & Frequency campaigns (off by default). These are mobile device IDs. App Activity.

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Eventful Engagement Organization Groups 207

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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Social Media Sentiment HootSuite Analysis 102

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok is the sixth most popular app globally based on the number of monthly active users. . Creating a new ad campaign.

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Advertising Marketing Campaign Hashtag 141

Hootsuite

JUNE 21, 2023

A social media portfolio is a collection of your past and present social media campaigns, content, and projects. Social media portfolios should include examples of campaigns you’ve managed, along with real-world metrics that show the success of these efforts. What is a social media portfolio? 1 Social Media Tool Create.

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Template Templates Social Media Social Media Management 97

Sprout Social

NOVEMBER 8, 2022

But with over 1 billion monthly active users, TikTok is a crowded place. We’ll also show you some examples of awesome TikTok bios from successful brands and influencers. TikTok bio examples from brands. Your TikTok bio is under your profile picture on mobile and desktop view. Open the TikTok mobile app.

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Hootsuite

APRIL 27, 2022

Whether they’re DM’ing their favorite brand on Messenger or chatting with their latest crush via WhatsApp, the proof is in the pudding that messaging apps are commonplace amongst mobile phone users (and around a third of the world’s population!). Messenger has almost 1 billion monthly active users (MAUs). Facebook Messenger user stats.

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Facebook HootSuite Marketing Instant Messaging 99

The Social Media Incubator

JUNE 21, 2013

This new feature was introduced as Twitter’s video sharing app Vine has been picking up recent increased activity. For example, users can take 15 second videos, add filters and delete segments of the video. Show you’re customers what your new product or campaign can do with a picture or a video. .

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Instagram Video Mobile Hashtag 219

Hootsuite

SEPTEMBER 9, 2020

This is an obvious choice for your first social ad campaigns. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. billion monthly active users. This is a full-screen interactive or informational destination page within the Facebook mobile app.

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