Social Media Strategies Summit

JULY 14, 2022

You must be active on the platforms to understand them. Never forget that at the center of any great campaign idea is a person you’re trying to connect with, so always speak authentically and connect with them on a human level. What’s one other higher ed institution that inspires you on social media, and why?

Education 204

Education Case Study Overview Upcoming 204

SocMed Sean

FEBRUARY 15, 2022

This unfolding popularity provides many opportunities for marketers who are willing to adopt a new social medial channel and believe that their target demographic is active on TikTok. billion active global users as of 2021, 69% are aged 13-24, and users spend an average of 46 minutes on TikTok per day. billion active users and 2.5+

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Trends Strategy Marketing Authentication 147

Webbiquity SMM

NOVEMBER 8, 2022

Social evidence relies on the conduct and activities of many individuals. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. The post Nine Benefits of Using Social Proof in Marketing appeared first on B2B Marketing Blog | Webbiquity. Key Takeaways.

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comScore Marketing Case Study Review 299

Webbiquity SMM

APRIL 30, 2020

Today’s lockdowns have made people more active on social media, creating an opportunity for marketers to build brand awareness. Many students, job seekers, employers, and other experts are active on it to reach out to their communities. billion active users. Other platforms are more general, with a vast audience reach.

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Instagram Tools Hashtag Authentication 159

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Request your Audiense Insights demo and start activating consumer insights today.

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Case Study Activities Study Campaign 79

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Brand authenticity matters. In B2B marketing , B2B buyers crave authentic relationships with brands just as they do with their personal consumer purchases. Guest post by Hugh Beaulac.

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B2B Examples Company Instagram 259

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. Let’s reiterate this again: accounts to be verified are determined to be of public interest and authentic. Health experts.

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Twitter Badge Authentication Applications 139

SocMed Sean

DECEMBER 30, 2018

SocMedSean - Social.Media.Sean [Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog Before getting started, I know this is a really looooong post, and I apologize in advance. I hope this is an especially valuable post for anyone running a WordPress blog. Bad for user experience, bad for SEO.

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WordPress Tips URL Widget 208

Social Media Strategies Summit

FEBRUARY 18, 2021

Authenticity Will Continue to Be Vital. When people come on social media, they want good, engaging, and authentic content and not promotional, branded content. Consumers want to form real, authentic relationships with brands that they invest in and stay loyal to.

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Trends Social Media Authentication Instagram 193

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. So it’s no surprise that an increasing number of business leaders are active on social. For reference, Daniel Ek (CEO and founder of Spotify) has “only” 223,000 at the time we write this blog. Only 12% disagree.

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Social Media Startup LinkedIn Telecommunications 211

Social Media Strategies Summit

SEPTEMBER 9, 2022

If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity. As a creative brand, the NFT launch felt like a natural, authentic extension of what Mid-Day Squares was already doing. NFL & Ticketmaster: Be Authentic. Otherwise, you run the risk of it coming across as inauthentic.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Strategy Brands Content UGC 120

Webbiquity SMM

JUNE 21, 2022

Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous! Yet another way to increase a brand’s influencing power is to create on-site SEO content in the form of landing pages, service/sales pages, and blog posts.

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Influencer Brands Policies Privacy 288

Pam Moore

OCTOBER 18, 2016

I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content. Importance of blog post format, planning and goal setting.

Strategy 60

Strategy Blogosphere Template Templates 60

Twist Image

JANUARY 30, 2012

500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. According to the Blog post, "A new longitudinal study at the University of Massachusetts at Dartmouth focusing on the online activities of the Inc. " Blogging is hard work. Blogging isn't for everyone.

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Authentication YouTube Publishing Research 109

Webbiquity SMM

NOVEMBER 2, 2021

Maybe you found them on Instagram but they also have a blog or a YouTube channel. Second, it keeps you actively involved in maintaining your relationships. People will remember that enthusiasm and look to you as someone who is authentic and authoritative. Be sure to follow or subscribe to those, too.

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Industry Social Media Tips Platform 235

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. It’s all about authenticity and relatability.

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Influencer Marketing Collaboration ROI 102

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Create authentic relationships with prospects. Focus on thoughtful, authentic engagement that will help build rapport over time.

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Tips Authentication LinkedIn Groups 129

Ignite Social Media

NOVEMBER 2, 2021

Understanding how your client discovers your product/service and how social media authentically ties into that path to purchase is key. For example, we invest the most time in our blog as it helps our search engine optimization strategy, which we know converts to leads and ultimately customers.

Social Media Management 212

Social Media Management Questions Social Media Metrics 212

Hootsuite

APRIL 6, 2022

This means you can plan your content ahead of time and have it go live at a time when your audience is most active. To ensure that your videos are seen by as many people as possible, it’s important to schedule them according to when your audience is most active on the app. Chances are, your audience is more active at those times.

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How To Analytics Privacy Authentication 129

Keyhole.co

OCTOBER 16, 2023

Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity. Source The brand actively listens to its audience, incorporating their input into new product launches and marketing campaigns.

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Strategy Social Media Loyalty UGC 69

Pixlee

FEBRUARY 5, 2021

With more than 1 billion active users on its platform, Instagram is one of the most influential social media platforms in existence. It’s important to investigate the fanbase of influencers you want to partner in while determining if their reach is authentic and right for your brand. Signs of Fake Instagram Followers.

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Instagram How To Influencer Authentication 96

Oktopost

OCTOBER 8, 2023

Then you can use the sales enablement content provided by your marketing team, such as blogs, one-pagers, videos, or webinars, to follow up with engaging materials related to their interests. By doing so, you’re not just openly selling; you’re actively engaging in a dialogue that positions you as a trusted advisor.

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B2B Education Meeting Engagement 133

Oktopost

APRIL 9, 2024

You can optimize and leverage your social media presence by engaging in conversations on relevant topics within your communities, offering thought leadership with organic written content, and using social media listening and scheduling tools to find active discussions and maintain a consistent level of engagement.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

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ROI Engagement Metrics How To 62

Later

JUNE 21, 2021

Plan and schedule your Linkedin posts in advance with Later: LinkedIn Tip #1: Drive Engagement Through Authentic Storytelling from Wealthsimple. Our approach to content on LinkedIn is all about humanizing money and breaking down taboos with really authentic, raw stories,” explains Meghan Sharp , Wealthsimple’s Social Lead.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? It currently has 689 million active users and this number is expected to surpass 1.2 They are looking for more authenticity, purpose, and transparency. You’ve come to the right place. .

Strategy 86

Strategy Brands UGC Apparel 86

Pixlee

JANUARY 24, 2022

The NFT community especially places heavy emphasis on authenticity, as NFTs are generally unique, non-interchangeable digital files and media. This shift also highlights the importance of a brand’s authentic story and the experiences of individual creators.

Brands 85

Brands Authentication Collaboration UGC 85

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. You have to be regularly active on the platform.

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Instagram Badge Authentication How To 59

Sprout Social

APRIL 4, 2023

Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content. They can be a fun way to document your activities as a brand and share them with your audience. You can do the same for your brand, leveraging time-sensitive activities to fuel interest and engagement.

Strategy 113

Strategy Content How To Marketing 113

Pam Moore

JUNE 9, 2019

Be authentically you. Find your authentic voice, personality, tone and share it worth the world. Inspiration does not equal a link to your blog post or sales page. Don’t simply post the same ol’ same ol’ stock images and creative for your content, blog posts, videos, Instagram, Linkedin and email newsletter.

Brands 105

Brands Authentication Template Templates 105

Social Media Strategies Summit

OCTOBER 14, 2021

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If

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Authentication Brands Team Issues 222

Writtent Blog

OCTOBER 28, 2013

Great content creators learn to find inspiration in unexpected and surprising places, regardless of whether they’re in business blogging or composing music. Before business blogging existed, personal bloggers spent years publishing unique content to the web. Refer to Personal Bloggers. Google Trends. image credit: Luna Metrics.

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Meme Reddit FAQ Conference 93

Pam Moore

MAY 6, 2019

There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. It's not news that your customers, online audience and social network communities are bombarded by information. How do you stand out from the crowd? How do you rise above the noise?

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Influencer Activities Content How To 60

Hootsuite

JULY 4, 2022

This blog post wouldn’t be very helpful if we left it at that though, would it? Pay attention to who’s active in your industry or verticals and check to see if your competitors are there. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos.

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Questions Banking Insurance HootSuite 106

Later

AUGUST 19, 2021

The account is active and complies with TikTok Policies. The account has at least 10K authentic followers. The account has at least 100K authentic total video views in the last 30 days before application to the Program. The post How to Join the TikTok Creator Fund: A Step-by-step Guide appeared first on Later Blog.

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How To Authentication Applications Video 100

Later

NOVEMBER 26, 2020

Not only will this keep conversations active on your posts, but it also shows your audience you’re listening — which can be great for promoting future interactions. Find out How the Instagram Algorithm Works in 2021 in this blog post. The post 5 Facts About the Instagram Algorithm appeared first on Later Blog.

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Instagram Real Estate Feed Feedly 139