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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. Apple’s coming policy updates require App Store apps to ask iOS 14 users for permission to track their activity through apps and websites. What These Shifts Mean for Your Business. Actions Your Brand Will Need to Take.

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3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

Challenge #2: Automated curation tools have been known to aggregate low quality links. Who has the time to manually go through all the content aggregators, leaderboards, newsfeeds and RSS readers to find the best third-party content for posting? It can take hours every day, which is why automated curation tools are all the rage.

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Create an Audience of People Who Spent the Most Time on Your Website

Jon Loomer

Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. All of this was made available to advertisers creating audiences from the Facebook Ads Manager or Power Editor. Aggregate values: Total amount someone has spent. How to Create.

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Social Media Marketing Guide: Facebook

Little Web Giants

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. What concerns me is how Facebook is clearly concerned. If advertisers spend less, Facebook takes a big hit to their revenue.

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Facebook Event Parameters for Granular Reporting and Targeting

Jon Loomer

You can track events on your website — both standard and custom events — using the Meta pixel and Conversions API. It’s the Facebook event parameters that provide the power of granular reporting and targeting. You can also refine by aggregated value. An example of parameters. Targeting Based on Parameters.

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