Direct Marketing Observations

FEBRUARY 17, 2012

Their powers are activated when they touch each other and speak the phrase, “Wonder Twin powers activate!” If the two are out of reach of each other, they are unable to activate their powers. The Wonder Twins, are comic book superheroes. ” This phrase is unnecessary and just a habit of theirs.

Buy 143

Buy Education Activities Groups 143

Direct Marketing Observations

MAY 28, 2010

And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. What do those activities look like? Here is a slight list of some of the activities that were done with my clients and that I do for clients.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

JULY 6, 2011

Business is derived from your social activities ? You are measuring your activities? You are social, you are participatory and you are producing content? That’s a given right?). You engage frequently? It permeates your organization? Imperative). Does your organization think like this?

Social Media 131

Social Media Organization Activities Company 131

Direct Marketing Observations

MAY 10, 2010

2) I had explained to those that attended, how important it was to monitor your childrens online activities. I did not do a good enough job of monitoring my child’s online activities. I supposedly was monitoring my daughter’s online activities. They’re too young. 4) My daughter saw the event on television.

Social Networking 198

Social Networking Privacy Activities Facebook 198

Direct Marketing Observations

SEPTEMBER 30, 2010

Social media either did not figure into their day to day activities or was restricted so much-what was the point? For them, social media activities consisted of basically going on to Facebook and either doing a status update or reading others. What struck me about Toby and Geoff? Now back to the other group.

Web 2.0 122

Web 2.0 B2B Social Media Groups 122

Direct Marketing Observations

NOVEMBER 20, 2013

That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc).

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

MARCH 21, 2016

This might be the part that musicians will hate to hear, but they can help their causes more by becoming more actively active, is that even a term? Technology and social media can and could help and does help, to a certain extent, all those involved. But it can be better.

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

MAY 20, 2011

that commerce driven sites whose success was going to be reliant on transactions is a lot different than social sites and platforms with hundreds of millions of people with millions upon millions of daily visits that are reliant on nothing more than activity, conversations, shares, likes and content creation.

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

JUNE 21, 2011

Your activities have tailed off because it takes too much work and you’re not seeing the results and you’re not convinced that social media works. You push out content on all of your networks but it’s over the top and self serving. You monitor all of your networks…sort of. You have engaged with people somewhat.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

APRIL 26, 2011

Remember when Facebook changed it’s wall into a virtual Twitter feed of your Friend’s activities? When Facebook sees what users “like and do&# in social networks, they quickly incorporate those features into it’s own network. Why did Facebook create Places?

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

JUNE 14, 2011

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. Do you ever hear anyone after a huge win, a major client victory or a momentous occasion within an organization say the following? That’s not really a short cut.

Aggregator 143

Aggregator Comparison Discount Curation 143

Direct Marketing Observations

MAY 3, 2010

Kyle will lead a discussion around how to better connect with consumers by converting more passive consumers into active consumers of your brand and what to do once they become active. Kyle Lacy is the head of Brandswag and a highly sought after social media practioner for businesses.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

MAY 7, 2010

Active hashtag throughout the week, with chats taking place on Wednesdays at 1 p.m. Mobile Innovation; Fostering Soc Ent at universities; Support Women; eHealth; etc. 14) #Socpharm Weekly chat on pharmaceutical marketing and social media. ET, Started and run by Kellye Crane. 16) #TNL TNL is TalentNet Live.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

JANUARY 29, 2010

What has been the return on those activities for you? Who are your customers? What are your current marketing initiatives? How are they working out for you? Do you have a budget that you allocate for all of this? What has been the most successful for you? What didn’t work and why? What’s the competition like? Do you have any help?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

JANUARY 31, 2018

We can get them to like, share and retweet but those are passive activities. But the same goes for conversations. Can we get people to click on content? Can we get people to talk about that content? Not really. They’re easy and lazy forms of what everyone defines as engagement. Now snap B2B on top of that.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

FEBRUARY 1, 2011

Weave your Twitter activity into your daily routine the way you check email dozens of times per day. With that said, I would like to say to brands, “Don’t be social because you have heard you need to be&#. Yet we know that’s how some operate. Hey Brands, don’t hoard social, own it.

Twitter 223

Twitter Brands Engagement Strategy 223

Direct Marketing Observations

APRIL 9, 2010

Delivered as a SaaS offering, Social Sentry enables businesses to monitor employee activity on all major social networks such as Facebook and Twitter. Teneros has created a product called Social Sentry which provides corporations the ability to monitor the social networking communications of their employees. 7) Tungle is cool.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

FEBRUARY 19, 2010

If you want to me to use, test-drive or buy your social media solution regardless of what it is-I want to see that you are actively playing in the social media space. Not only that, you, the sales person, can’t be just talking it. You better be walking it as well.

Social Networking 138

Social Networking SEO Social Media Organization 138

Direct Marketing Observations

NOVEMBER 23, 2010

We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. It is a utility that drives our online and offline interactions. We use search the same way we use our lights, drive our cars and brush our teeth.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

AUGUST 25, 2011

They wrote a book, they V-logged, they tweeted over 15,000 times, they created an active Facebook page, and then all of a sudden. This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media. Did he die?

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

SEPTEMBER 14, 2011

In social you have to have the ability to create and manage a strategy, understand and manage social analytics, create blogs, wikis, microblogs, manage profiles and activity feeds, create and manage communties, create tags, create and manage campaigns and then rinse and repeat. Social has virtually the same amount of moving parts.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

APRIL 19, 2010

And… the majority of these activities have incredible SEO ( search engine optimization) ramifications. Assuming participation in social networks is going to happen and or is happening, then you need to take an active vital role in education, in creating policies, and creating ground rules for participation.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

AUGUST 27, 2010

Which means the reality is the sum total of all of this activity will alternately end up driving perception. So essentially Rohit’s 5 new rules contribute to better search results. # of social interactions + # of social platforms + # of profiles = Better search results.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

OCTOBER 4, 2017

Let’s talk about what the distribution of marketing and social media strategies , tactics and activities should be and let’s talk about bang for the buck. Marketers will recognize and acknowledge the retweet, the mention and the share of the egg-but what does that really mean? In part two, let’s look at what a marketer should do.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

MARCH 4, 2010

Fitfiend has a nice interface and seems to be a nice little community with a tag line stating, “fit, active, connected&#. Check out some of the great content on The Fit Blog which has just as much of a shot to create a loyal and robust audience as do larger more interactive sites.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

SEPTEMBER 29, 2015

I would like this person to be active on the behalf of the company but we have others who can push that agenda. If you could that would be awesome, but if not, no worries. Could you increase and raise the awareness of your organization’s credentials on social media both internally and externally?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. You feel you must be there.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

AUGUST 9, 2019

billion monthly active users. Go look at your metrics or anyone’s metrics, the best stuff? It’s video. Let’s talk about the monolith in the room, Facebook, which has the largest audience of any social network at more than 2.07 Did you know that around 100 million hours of video are watched every day on Facebook?

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

AUGUST 20, 2015

Or a troll like activity? Meanwhile, what struck me as interesting about all of this, was the usage of in the moment marketing. Particularly, it was a paid search placement on Twitter on behalf of crisis management. See Below: So what was it? Smart marketing PR? A good usage of social media monitoring your key words?

Marketing 100

Marketing Paid Search Privacy Hashtag 100

Direct Marketing Observations

SEPTEMBER 8, 2010

Search still dominates our everyday online activity and that will never cease. Google -Though Google insists on trying to tap into our “social&# lives with it’s ill fated attempts with Buzz, Sidewiki, and Wave- they still are the standard bearer in search.

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

OCTOBER 6, 2014

For girls in particular danah nails it: “Drama is the language that teens—most notably girls—use to describe a host of activities and practices ranging from gossip, flirting, arguing, and joking to more serious issues of jealousy, ostracization, and name-calling.”. The ripple effect.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

JANUARY 25, 2019

Regardless of the fact that there are 2 billion active users on the social network, we will move on to something newer and shinier. At its peak, AOL had over 35 million active users , and though those numbers pale in comparison to Facebook, those were really big numbers back then.

Facebook 170

Facebook Social Networking MySpace Comparison 170