Oktopost

JANUARY 5, 2021

billion, are active social media users. According to research from Global Web Index , the typical internet user spent almost 7 hours per day using connected devices between April and June 2020, with social media platforms consuming more than one third of our connected time. hours per day spent on social media platforms.

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Pam Moore

APRIL 15, 2020

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. The difference is that they will take risks, embrace new technologies and use data to continuously optimize business results. How do they stand out in a sea of digital noise? Embrace Change. Try New Mediums.

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Hootsuite

JANUARY 30, 2020

billion people using social media today—more people than there were on the entire planet in 1971. In 2020, 3.8 This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. billion social media users (an increase of 9%) in 2020.

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Hootsuite

SEPTEMBER 9, 2020

So in that sense, whether or not YouTube meets social network criteria is irrelevant. This includes quantitative data, like where the majority of users live (nearly 15% of site traffic comes from the U.S.), Collect whatever qualitative data you can find, too. Research your competition. Learn about your audience.

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Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Why Do People Use Facebook? .

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Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

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Statistics Social Media Marketing Survey 145

Pam Moore

JUNE 24, 2020

A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. What are key data points you need for a buyer persona. Difference between demographic, geographic and psychographic data. What is a Buyer Persona? . What is a buyer persona.

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Visually SM

JULY 20, 2020

Therefore, amid the decline in the engagement of social networks such as Facebook and Instagram — with their mysterious algorithms —, it became necessary to invest more and more in a format capable of holding attention, which would result in positive metrics for the success of a page. Viral content. How many did you guess correctly?

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Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Reddit is a social network with a forum-style discussion structure. Market research.

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Hootsuite

MAY 20, 2020

— FC Barcelona (from ????) (@FCBarcelona) February 15, 2020. Phishing scams create social media information security risks. We invite you to follow our verified social profiles for our promotions! — Bath & Body Works (@bathbodyworks) April 17, 2020. — Chicago Bears (@ChicagoBears) January 26, 2020.

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Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

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Hootsuite

DECEMBER 20, 2019

27 Facebook user demographics you need to know in 2020. Forecasts suggest growth will remain slow in 2020. As Facebook’s chief financial officer, David Wehner, said on a recent earnings call , “We continue to expect deceleration into 2020, but it will be, we believe, more moderated.” According to Pew Research Center, 71% of U.S.

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Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Product research.

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Sprout Social

JUNE 28, 2021

Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. Now, social is no longer just your showroom, it’s your point of sale. Extend your storefront into social networks.

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Buy Trends Upcoming Retail 109

Pam Moore

SEPTEMBER 3, 2020

A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. What are key data points you need for a buyer persona. Difference between demographic, geographic and psychographic data. What is a Buyer Persona? . What is a buyer persona.

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Hootsuite

NOVEMBER 30, 2020

We’re approaching the end of 2020, and what a year it’s been. In research published last month , we revealed the extent of global social media use. With more money on the line, we want to make it easier for you to share the value that social brings.

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Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. It provides a wealth of data and information to leverage in your pitches and client strategies.

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Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Research trends. Fourteen hours.

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Hootsuite

AUGUST 18, 2020

And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. We’re going to lay out how the algorithm works, as well as all the latest YouTube algorithm changes for 2020. 2016-2020: Borderline content, demonetization and brand safety.

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Sprout Social

OCTOBER 5, 2021

— Paul Wicker (@Wickerpedia) March 15, 2020. Thanks to social media and the internet, consumers are empowered to do their own research to verify that companies aren’t just talking the talk. Seventy-eight percent of consumers agree that social media is the fastest and most direct way to connect with a brand.

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Brands Marketing Apparel Issues 110

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Contact to discuss.

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Tools Sentiment Hubspot Price 84

Pam Moore

MARCH 9, 2020

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. 10 Tips to Become a Social Media and Digital Marketing Rebel. Listen to the podcast now. You won't be sorry.

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Pam Moore

OCTOBER 8, 2020

Some marketers shy away from the term “targeted marketing” as they think either 1) it's not personal enough or 2) they don't have enough data to actually target the right customers. The average buyer researches and consumes between 7-10 pieces of content before making a buying decision. What is a Buyer Persona? .

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Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . In fact, in 2020, Fohr predicts that influencers will be posting to their grid just twice a week! . However, there is one exception to this trend.

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Sprout Social

FEBRUARY 5, 2020

Read on to learn what aspects of your business can benefit most from social listening tools. Social listening tools contribute to sales and customer success. For sales teams, it pays to be on social media—literally. Tools like Sprout Social save time by crawling listening data for you.

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Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. What social networks are doing.

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Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them.

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Industry Real Estate Social Media Sports 123

Rebekah Radice

MAY 9, 2015

Did you know: by the year 2020, more than 85 percent of all buyer-seller interaction will occur online? And not just online, but through video and social media ? That means social media – and online interaction – isn’t going away anytime soon. A1) The secret to finding your perfect social media mix?

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Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. Does TikTok and the opportunities it provides align with my social media goals? Is my audience on the platform?

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Questions Banking Insurance HootSuite 104

Sprout Social

AUGUST 25, 2020

Not to mention that content originating from Reddit tends to score huge numbers on social media. — Reddit (@reddit) August 13, 2020. If you approach Reddit like the rest of your social presence, you’re going to be disappointed. How to increase your car’s value by $1B. The challenge of marketing on Reddit.

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Pam Moore

JULY 22, 2020

A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. They are as follows: Step 1: Do your research . Take a listen to the 274th episode of the Social Zoom Factor Podcast to learn the Top 10 Reasons You Need Audience Marketing to Grow Your Business.

Strategy 78

Strategy Template Templates Marketing 78

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Pinterest is now the third-largest social network in the U.S. Remember, Pinterest is as much a search engine as it is a social network.

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Statistics Marketing HootSuite Advertising 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. Why We Compete at The Data Open.

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Trends Social Media CPA Sports 145

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. The ranking for Home is based on two factors: Performance : Based on the demographics data they’ve collected about you, they’ll show videos that have engaged and satisfied viewers similar to you. Global ad revenue is 19.77

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Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed. Holiday 2020: A New Landscape.

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Social Media Strategy Marketing Retail 161

Later

SEPTEMBER 1, 2020

A post shared by Ciara | Solo Female Travel (@hey_ciara) on May 26, 2020 at 9:38pm PDT. For example, a recent Pew Research study found that 42% of Facebook users had reduced their daily activity and engagement on the platform. Potential customers can use Facebook to discover new businesses, research them, receive ads, and more.

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Platform Social Media Small Business Instagram 78

Hootsuite

JULY 8, 2020

Your task in defining your social media audience is to identify and understand your niche so you can dominate it. Audience research will help you craft relevant content, messaging, and ads. All of this can lead to higher conversion rates and better social media ROI. How to find your social media target audience.

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