Social Media Strategies Summit

OCTOBER 30, 2019

Posts spotlighted both the childhood cancer community and company initiatives in a way that made viewers want to keep watching. RESULTS: follower count jumped from 520,275 on January 1, 2017 to 828,019 on December 31, 2017. TAKEAWAY: Social media is visual.

Brands 108

Brands Facebook Journal Issues 108

Sprout Social

MAY 3, 2022

From 2017 to 2019, I led social media strategy and content development for several cannabis brands—both retail and product. Can we RT this and show up as much as we RT memes laughing at stereotypes of our people? Weedmaps is one of the largest tech companies serving the cannabis industry. The name is GorillaRXWellness.

Social Media 84

Social Media Brands Content Guidelines 84

Social Media Strategies Summit

JANUARY 3, 2019

They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. Their approach to content makes it feel more like users are following a friend rather than a brand; with frequent memes, and customer messages. 5 Glossier. glossier / 1.6

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Airbnb has come a long way from a small startup to a huge company that millions of people use globally.

UGC 59

UGC Brands Apparel Content 59

Hootsuite

OCTOBER 8, 2019

Social media isn’t all memes and arguing politics. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. Innovation Snapshot: #UBC spinoff company recovers polluting nutrients from wastewater, turning them into fertilizer [link] pic.twitter.com/100iC9dDqf. Alumni and student engagement. .

Education 111

Education Social Media Tips Policies 111

Sprout Social

JUNE 30, 2019

Since 2017, we have seen many improvements. This difference in audience provides an excellent opportunity for companies trying to reach a younger demographic. Depending on what products or services your company offers, this could be extremely advantageous. A big mistake that companies make is treating Instagram like Facebook.

Instagram 96

Instagram Strategy Facebook Social Networking 96

Unmetric

MAY 28, 2019

Two key takeaways from their social strategy are to have regional social handles by country and also participate in trending topics and memes. In recent years, the company has improved vastly from what it was several years ago. Who would have thought a logistics company would be great at social? Yes, FREE pizza. Etihad Airways.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Sprout Social

OCTOBER 8, 2018

Lululemon is known for their leggings but the company makes a variety of fitness clothing and takes the time to engage with their audience. The company frequently features stories from the community. The company frequently features stories from the community. These highlights serve a few different functions. Brand takeaways.

Social Media 88

Social Media Brands Instagram Training 88

Keyhole.co

MARCH 7, 2023

Social media monitoring has become essential to any company’s digital marketing strategy. However, even with the best intentions, many companies make mistakes that can undermine the effectiveness of their social media monitoring efforts. In 2017, restaurant chain iHOP confidently tweeted that they were the original pancake house.

Social Media 59

Social Media Apple Trends Reputation 59

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. And there are plenty of “pros” to celebrate. Let’s get into why social media is good, and the positive impact of social media on our lives.

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Social Media Crowdsourcing Privacy Comparison 139

agora pulse

FEBRUARY 5, 2018

” Joe Lazauskas of Contently made this proclamation: “I always balked at past predictions of Facebook’s demise, but this will seriously hurt the company. 2017 was a huge year for video, both Facebook and YouTube made massive changes to their platforms because of it. Facebook Video.

Facebook 136

Facebook News Feed Feedly 136

Ignite Social Media

JUNE 8, 2017

pic.twitter.com/VWo2QH6rBl — Wendy's (@Wendys) June 1, 2017. Their ability to stay relevant by discussing current trends and still drive awareness to their products is excellent… even if the trending meme may be terrible. pic.twitter.com/VIlMhmdA2C — Netflix US (@netflix) June 3, 2017.

Social Media 118

Social Media Content Meme Patterns 118

Likeable

APRIL 19, 2021

The first NFTs were released in 2017, but the phenomenon really started taking off in 2020. Enthusiasts believe that NFTs could be the future, and artists and companies have already started ideating ways to bring their work onto the blockchain. Mint memes, GIFs, and social media posts as NFTs. So, why should we care?

Trends 124

Trends Avatar Real Estate Meme 124

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Memes – Use trendy memes tailored to fit the context of your updates or posts. RyanFoland #GingerMC (@ryanfoland) May 2, 2017.

Social Media 154

Social Media Engagement Meme Buy 154

Sprout Social

OCTOBER 10, 2019

Like it or not, Facebook has become a hotbed for memes and humorous content. Maybe it was an unexpected meme. Looking at the most popular social posts from 2017 as highlighted by Buzzsumo, here’s some insight into the sort of content that makes people click without fail: Heartwarming stories. Perhaps it was an epic case study.

Engagement 109

Engagement Facebook Meme Metrics 109

Sprout Social

OCTOBER 1, 2019

Although professional content is still the platform’s focus, we’re seeing a rise of memes and humorous content similar to those that usually perform well on any social platform. It’s no secret that LinkedIn loves video content, releasing their own native video format back in 2017. Tag companies and colleagues in your posts.

LinkedIn 101

LinkedIn How To Hashtag Publishing 101

Sprout Social

APRIL 13, 2020

His Twitter feed is both informed and entertaining, meshing important information about staying safe with trending shows like Tiger King to produce hilariously helpful memes that he’s happy to share. So, I did a thing tonight. — Jordan Gilgenbach ?? jgilgenbach) March 31, 2020. Cyndi Nguyen, @Vote4Cyndi.

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Meme Resources Conference Social Media 137

Hootsuite

AUGUST 13, 2020

The sort of language, tone, and resources that resonate are likely going to be different for a skateboarding company versus a gardening supply shop. A post shared by @ antihero18 on Jan 18, 2017 at 12:24pm PST. big sporting events, holidays, or viral memes can all be great excuses for a post. View this post on Instagram.

Engagement 145

Engagement Social Media How To HootSuite 145

Sprout Social

DECEMBER 15, 2022

In a recent creator report , Sprout Social’s listening tool found that the conversation on Twitter around content creators increased 35% year over year since 2017. From short-form videos to memes, creating different types of assets involves different skills. That’s a lot of chatter around a quickly-growing title. Long-form video.

Content 85

Content How To Skills Meme 85

Hootsuite

MAY 7, 2020

These TikTok statistics will help you tell the forest from the memes. Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup.

Marketing 145

Marketing Statistics Hashtag Startup 145

Hootsuite

AUGUST 19, 2020

There has been some negative stories out of it about how staff have been treated and I hope the company can answer them, but we still shouldn’t ignore how huge it is that a mainstream global company is putting out such a strong message of support to our trans and gender non-conforming family. We hear your true name and we celebrate it.

Campaign 145

Campaign Social Media Travel Hashtag 145

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Memes – Use trendy memes tailored to fit the context of your updates or posts. RyanFoland #GingerMC (@ryanfoland) May 2, 2017.

Social Media 60

Social Media Engagement Meme Buy 60

Hootsuite

FEBRUARY 26, 2020

Or the “LinkedIn, Instagram, Facebook, Twitter” meme. But brands have used the crafty artform for more than memes. A post shared by TED Talks (@ted) on Oct 24, 2017 at 11:52am PDT. If you’ve been following the latest social trends , chances are you’ve made an Instagram collage. No, we’re not talking paper, scissors, and glue.

Instagram 139

Instagram Tools Template Templates 139

Sprout Social

JULY 26, 2022

Images (like graphics, memes or photography). Even if your company can’t partner with creators at this level, there are still plenty of takeaways from their rise to fame. James O’Brien started JomBoy Media in 2017. To make sure your company is discussed in a positive light, be sure to pay creators on time.

Brands 74

Brands Content Project Social Media Management 74

Sprout Social

OCTOBER 10, 2019

In the modern age of transparency, people want to get to know your company on a more personal level. By offering solutions to problems instead of just pitching your products all the time, you’re proving your company is an authority and potentially earning a lifelong customer. Posted by Sharpie on Friday, December 1, 2017.

Social Media 111

Social Media Tips Hashtag Trends 111

Keyhole.co

FEBRUARY 28, 2023

Memes are the best gift to mankind from the social media world. Memes are everywhere. That’s why, over the past couple of years, memes have become a communication tool used by the entire internet collective. An Internet meme usually takes the form of an image, GIF or video.” Why are memes so popular?

Meme 52

Meme Engagement Strategy Campaign 52

Rebekah Radice

MAY 24, 2017

It can be a viral photo or a funny meme – anything that’s interesting to your audience. Rebekah Radice (@RebekahRadice) May 22, 2017. Rebekah Radice (@RebekahRadice) May 24, 2017. Share a story that makes your company/product/service relatable. This is your chum and baited hook. Choose the Right Timing.

Social Media 148

Social Media How To Analytics Types 148

Buffer Social

AUGUST 7, 2017

In episode #55 of The Science of Social Media , we explore the top 5 social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today. 5 Exciting Social Media and Marketing Trends to Know in 2017. Let’s dive in! ” – Noah Kagan.

Trends 110

Trends Social Media Marketing SMS 110

Rebekah Radice

MAY 24, 2017

It can be a viral photo or a funny meme – anything that’s interesting to your audience. Rebekah Radice (@RebekahRadice) May 22, 2017. Rebekah Radice (@RebekahRadice) May 24, 2017. Share a story that makes your company/product/service relatable. This is your chum and baited hook. Catch the replay ?

Social Media 60

Social Media How To Analytics Types 60

ProBlogger

MARCH 6, 2017

Real life examples: One of the main reasons I love reading Andrew Lee’s travel blog“ Here and There ” is because his posts are always fun to read with all the memes, GIF images, photos, and first person point-of-view videos. If your answer was highly likely, you’re in good company.

Blogger 55

Blogger Sites Resources Advertising 55

Unmetric

SEPTEMBER 19, 2018

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. Hence Glossier has been able to establish themselves as not just another cosmetics company, but as a “ socially-driven beauty brand ”. Content Types.

Social Media 141

Social Media Hashtag Instagram Meme 141

Later

DECEMBER 5, 2018

It’s incredible to think about, but after 8 years, Instagram finally hit the 1 billion monthly active users mark in June (up from 800 million in September 2017). Ronaldo effectively de-throned Selena Gomez this year, who previously held the record in both 2016 and 2017. And it isn’t showing any signs of slowing down!

Trends 60

Trends Instagram Review API 60

Buffer Social

FEBRUARY 22, 2017

An idea to try: If you want your Facebook fans to read stories about your customers or your company (instead of driving them to another site), it might be better to write longer Facebook posts. Tough Mudder told a great story — many stories, actually — with its new promotional video for Tough Mudder 2017. Greatest ever.

Social Media 111

Social Media Hashtag Curation Instagram 111

Razor Social

JANUARY 26, 2017

According to Emailmonday , roughly 49% of companies use some type of marketing automation, and this is an upward trend. Google tag manager provides a much easier way of managing all the marketing and analytics tags (snippets of Java code) that you have to add to your website from companies such as Facebook, Google, and others.

Tools 40

Tools Tips Marketing WordPress 40

Writtent Blog

MAY 12, 2021

In the best interest of both of the company and the consultant, the agreement need to be secured by a written contract laying out basic and specific groundwork for future collaboration. The final area that must be tended to can only be satisfied by an Authorized Representative of the Company and the Contractor entering this agreement.

Insurance 40

Insurance Policies Microsoft Avatar 40

Hootsuite

MAY 6, 2020

Did someone forget to update your header image after your 2017 Holiday Campaign, and now— whoops!— Getting a lot of retweets from a funny meme is great— but did any of those translate to conversions or sales? Generally, you want your handles to be consistent across social media and include your company name. Profile photo.

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Twitter HootSuite Marketing Hashtag 145

Hootsuite

MAY 20, 2020

2017: Relevance model and ICYMI. As the company explains on its blog , “The more often you tweet, the more likely your audience will see and engage with your content.” It takes on the Wash Your Lyrics meme with theme songs from some of its popular shows. 2016: Reordered timelines . Maintain an active Twitter presence .

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Twitter HootSuite Hashtag How To 145