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20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

Convince & Convert

We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers. Richard Branson (@richardbranson) June 21, 2016. NYTCo Communications (@NYTimesComm) November 13, 2016. Nike (@Nike) July 21, 2016.

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Super Bowl LV Social Media Trends

Ignite Social Media

10 other brands stepped up on TikTok and promoted branded hashtag challenges for the big day. Some of TV’s big spenders, such as Doritos and Pepsi, created Branded Effects to complement their hashtag challenges, and other brands, such as Old Spice and Turbo Tax, tapped into the “This or That” trend with football-themed questions.

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How NASCAR Creates Exciting Fan Experiences on Social Media

Convince & Convert

To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500. Hey #DAYTONA500 fans, follow @NASCAR now to compete in the Hashtag 500 this Sunday! NASCAR (@NASCAR) February 21, 2016. NASCAR (@NASCAR) February 21, 2016. Rules: https://t.co/lB97h1nPTr

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How to Run a Smart Social Media Takeover

Hootsuite

If it’s a high-profile event, be sure to use relevant hashtags that will help you nab extra exposure. In addition to its own rippin’ event, the takeover gained exposure with the #WorldPhotographyDay hashtag. Will the takeover promote a hashtag? Should it include another hashtag as well? View this post on Instagram. ????Today

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7 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. But how can you take advantage of hashtags without adding even more to your team’s workload? All Hashtag.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In 2016, Bored Panda was visited by about 17 million people, on average, per month. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. In the meantime, you could do hashtag searches to find Instagram posts that are relevant to your brand and re-post them.

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How Suggested Replies Can Increase Your Social Response Rate

Convince & Convert

On April 21, 2016, Carvel celebrated its annual Free Cone Day by giving away free ice cream at all its locations. Carvel Ice Cream (@CarvelIceCream) April 21, 2016. When a branded hashtag experiences an increase in mentions, it’s important that followers aren’t being ignored. Get our Definitive email newsletter.