The Realtime Report

APRIL 27, 2016

Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY. 25 Artists Will Explore 10 Memorable Hashtags. Today, Bourn announced a partnership with the original inventor of hashtags, Chris Messina , to help make this an unforgettable exhibition. Click To Tweet.

Hashtag 70

Hashtag Upcoming Curation Collaboration 70

Talkwalker SM

FEBRUARY 8, 2016

On Twitter, the story was much the same with social media analytics showing that hashtags for the Super Bowl were launched well in advance of the big game with Doritos in particular launching their ad competition at the very beginning of the year. Their hashtag #crashthesuperbowl saw steady usage online a month in advance of Super Bowl 50:

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Unmetric

JUNE 1, 2016

All I had to do to zero in on and select these awesome posts is open up the Unmetric dashboard, and search for keywords and hashtags (like '#IPL2016' etc) under the Ideate tab. May 27, 2016. May 27, 2016. May 28, 2016. April 15, 2016. May 20, 2016. IPL2016 #ContestAlert #GLvSRH — KFC India (@KFC_India).

Engagement 60

Engagement Brands Hashtag Industry 60

Buffer Social

DECEMBER 18, 2016

This week we’re chatting all about some of our favorite social media campaigns from 2016 , why they rocked, and what we can learn as marketers. We’d love to hear from you on iTunes or using the hashtag #bufferpodcast on Twitter. The important roll videos and hashtags play in getting campaigns to spread. Google Play.

Campaign 92

Campaign Social Media Marketing Hashtag 92

Talkwalker SM

JUNE 13, 2016

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! No surprise to see the opening match between France and Romania deliver the biggest Twitter buzz over the first weekend of Euro 2016 with over 600k uses of the match hashtag , almost double that of second place England v Russia.

Data 60

Data Social Media Hashtag Analytics 60

Ignite Social Media

NOVEMBER 28, 2016

While the year isn’t over just yet, a lot has already happened in 2016. The campaign encouraged Disney’s Facebook, Twitter, and Instagram fans to share pictures of themselves wearing Mickey Mouse Ears on the various social platforms with the hashtag #ShareYourEars.

Campaign 60

Campaign Social Media Delicious Video 60

Audiense

AUGUST 5, 2016

Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs. — NissanUK (@NissanUK) August 4, 2016. — ParalympicsGB (@ParalympicsGB) August 5, 2016. — MINI USA (@MINIUSA) August 1, 2016. — Serena Williams (@serenawilliams) July 29, 2016. k0g6paNFnr. lqalyJpvVR https://t.co/3DTyA8qAWR.

Automotive 60

Automotive Sports Team Campaign 60

Hootsuite

APRIL 6, 2023

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. RIP to Periscope, 2015-2021.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). Adidas (@adidas). Screenshot from the Instagram account of Adidas. Dior (@dior).

Instagram 60

Instagram Brands Sports Travel 60

Meltwater

DECEMBER 22, 2016

Remember the "Just Say No" or “Stop, drop, and roll” campaigns from the 1980s? In… Read More.

Campaign 60

Campaign Hashtag Instagram 60

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Sprout Social

NOVEMBER 21, 2016

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download.

Hashtag 40

Hashtag Eventful Survey Report 40

Hootsuite

AUGUST 2, 2022

We scoured the world wide web for research and the most recent study is from way back in 2016… an eternity in Social Media Years. But it’s all we have to work with, so it makes the best starting point we have: In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Using more hashtags won’t necessarily yield higher visibility.

Platform 139

Platform Social Media Hashtag HootSuite 139

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. As in #barcamp [msg]?

Hashtag 40

Hashtag Brands Badge Proposal 40

Hootsuite

OCTOBER 23, 2019

Make templates for images (876 x 438 pixels) that include the event hashtag, your logo, or other visual assets and use them to create content based on photos or quotes from the event. Create a hashtag. Creating a branded hashtag allows your followers to easily track and keep up-to-date with your live tweets. Olympics Record.

Eventful 108

Eventful Examples Tips Hashtag 108

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. @onlineoptimism. TikTokDance.

Examples 142

Examples Campaign Tips UGC 142

SocMed Sean

FEBRUARY 15, 2022

TikTok's popularity has exploded since its 2016 inception. While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022.

Trends 147

Trends Strategy Marketing Authentication 147

Bill Hartzer

NOVEMBER 15, 2023

Originally launched in 2016 as the first visual Instagram planner, Planoly has evolved into a comprehensive, multi-channel tool catering to every aspect of the creator workflow. Users can access essential content creation tools such as Canva integration and a hashtag manager, all within a single, streamlined workspace.

Social Media 95

Social Media Authentication Social Media Management Film 95

Talkwalker SM

MARCH 1, 2016

million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. JaredLeto is among the most used hashtags on the night because of another Gucci social strategy – having the Academy Award winning actor take over their Snapchat account for the evening.

Eventful 60

Eventful Fashion Wikimedia Hashtag 60

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. — Gatorade (@Gatorade) July 19, 2016.

Campaign 110

Campaign Social Media Sports Mobile 110

Unmetric

MAY 6, 2016

The hashtags for the big day include: #MayTheFourth. Easily the most popular hashtag was #MayTheFourthBeWithYou, used over 4,500 times by brands in 2016. May 4, 2016. May 4, 2016. May 4, 2016. May 4, 2016. May 4, 2016. May 4, 2016. May 4, 2016. May 4, 2016. May 4, 2016.

Brands 96

Brands Hotels Hashtag Film 96

Later

OCTOBER 8, 2020

And while the campaign was initially created for Black Friday, the #OptOutside hashtag is used frequently on Instagram (over 16M posts!) REI has become associated with the #OptOutside hashtag, and the longevity of the campaign has cemented them as a go-to brand for outdoor apparel. But in 2016, Patagonia went bigger.

Campaign 80

Campaign Instagram Apparel Discount 80

agora pulse

MAY 21, 2020

Are they going for thought leadership, polls, trending hashtags , GIFs, or video. Common hashtags. There will be common hashtags that you and your competitor share. Just enter the hashtag, term, or phrase you want to search for. Or to store tweets surrounding a hashtag or product. Check their social strategy.

Analysis 131

Analysis Twitter Hashtag How To 131

Rebekah Radice

SEPTEMBER 4, 2016

Then use a trending hashtag to get out in front of a whole new audience. Make sure you’re looking at trending hashtags based on location. Neal Schaffer (@NealSchaffer) September 3, 2016. Tamara McCleary (@TamaraMcCleary) September 3, 2016. Julie Maloney (@LifeCoachJulieM) September 3, 2016.

Engagement 97

Engagement Twitter Hashtag Travel 97

Ignite Social Media

SEPTEMBER 6, 2016

For my methodology, I took a 25% sample from Brandwatch of #catsofinstagram , #dogsofinstagram , and – just for the fun of it – #chickensofinstagram posts that occurred in June and July 2016. dogsofinstagram is a more frequently used hashtag than #catsofinstagram. 3) Hashtag Use. #(Pet)ofinstagram 1) Post Frequency.

Instagram 60

Instagram Hashtag Sample Samples 60

Audiense

JUNE 24, 2016

— Air Canada (@AirCanada) June 22, 2016. — Air Canada (@AirCanada) June 8, 2016. — Domino's Pizza UK (@Dominos_UK) June 14, 2016. — Domino's Pizza UK (@Dominos_UK) June 14, 2016. — Finding Dory (@findingdory) June 19, 2016. — Disney•Pixar (@DisneyPixar) June 22, 2016.

Campaign 90

Campaign Hashtag Trends Instagram 90

Unmetric

NOVEMBER 11, 2016

Then, take a look at the performance of Cigna on social media during the month of October 2016. October 21, 2016. October 5, 2016. The ‘#teamcigna’ hashtag was used by the brand to let their audience meet their various employees. The most user tweets included the hashtag ‘goknowcontrol’. At a glance, Cigna has.

Social Media 95

Social Media Report Insurance Hashtag 95

Hootsuite

AUGUST 18, 2020

When you share reels using certain songs, hashtags, or effects, your reel may also appear on dedicated pages when someone clicks on that song, hashtag, or effect. Find reels that use particular audio or hashtag. Find reels by searching for hashtags. Share your reels with your followers only if you have a Private account.

Instagram 145

Instagram Hashtag Delicious Feed 145

Ignite Social Media

AUGUST 23, 2016

Philadelphia 76ers (@Sixers) July 12, 2016. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. posting about “The Dress” in 2016) long after the trend has ended can make your brand look as if it’s jumped the shark. Go catch em somewhere else, man.

Trends 60

Trends Social Media Brands Hashtag 60

Audiense

AUGUST 12, 2016

— Star Wars (@starwars) August 9, 2016. — Star Wars (@starwars) August 12, 2016. — Star Wars (@starwars) August 12, 2016. — Sony Pictures UK (@SonyPicturesUK) August 11, 2016. — Sony Pictures UK (@SonyPicturesUK) August 11, 2016. — Suicide Squad (@SuicideSquadWB) August 11, 2016.

Film 92

Film Trends Campaign Hashtag 92

Convince & Convert

JANUARY 25, 2017

We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers. Richard Branson (@richardbranson) June 21, 2016. NYTCo Communications (@NYTimesComm) November 13, 2016. Nike (@Nike) July 21, 2016.

Strategy 60

Strategy Twitter Marketing Hashtag 60

agora pulse

FEBRUARY 15, 2017

Explore takes search, Moments, live video and trending hashtags and houses them under the same roof. The whispers first started in the fall of 2016, when Twitter began testing the feature in select markets. The project was confirmed to Mashable in early October, 2016 and in January 2017, it began rolling out to the general public.

Twitter 117

Twitter Trends Hashtag Social Media Management 117

Audiense

JULY 1, 2016

— Bud Light (@budlight) June 28, 2016. For every share of the hashtag #CheersForEqualPay on social media, Bud Light is going to donate $1 to Catalyst, a charity that promotes equal pay in the workplace. Rosenbaum (@JP_Rosenbaum) June 27, 2016. Follow the hashtag and know their story! — J.P. 6TUpzDE4Ds.

Wireless 105

Wireless Meme Campaign Hashtag 105

Talkwalker SM

FEBRUARY 8, 2016

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Jennifer Lawrence wearing a Dior dress at the 2016 Golden Globes ceremony. between December 28, 2015 and January 25, 2016.

ROI 84

ROI Influencer Sentiment Tips 84

Ignite Social Media

JUNE 15, 2020

When footwear brand Crocs launched on TikTok, it gained more than 100,000 followers within a single week and saw 45,000 videos featuring its #ThousandDollarCrocs hashtag created within 36 hours. Remember in 2016 when Snapchat was growing like a weed? It also won four Shorty Awards, so naturally, marketers are intrigued by such success.

Brands 167

Brands Instagram Privacy Social Networking 167

agora pulse

DECEMBER 29, 2016

Not Adding Hashtags. Getting in the habit of using hashtags is one of the simplest ways to increase Instagram engagement rates. Try hashtagging some keywords in your captions to begin with. Not sure how to use hashtags on Instagram? Catch up by reading: How to Use Hashtags on Instagram. Not Posting Video.

Engagement 133

Engagement Instagram Hashtag Analytics 133

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects. Its origins here in the West can be traced back to 2014’s Musical.ly

Marketing 217

Marketing Authentication Trends Feed 217