Convince & Convert

FEBRUARY 26, 2016

I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. The world is mobile.

Mobile 60

Mobile Survey Marketing Newsletter 60

Buffer Social

SEPTEMBER 20, 2018

The last quarter of the year is always a busy one for marketers. To help, we’ve put together this Q4 content calendar to break down some of the key dates and events from October 1st to December 31st, giving you important data and a few marketing ideas for each. Q4 key dates and campaign examples. Ready to jump in?

Small Business 98

Small Business Campaign Content Eventful 98

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. What a year for sport!

Campaign 60

Campaign Social Media Sports Mobile 60

Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. This is the ultimate SEO tool to help your digital marketing campaign.

Campaign 61

Campaign Tools HootSuite Marketing 61

Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. This is the ultimate SEO tool to help your digital marketing campaign.

Campaign 60

Campaign Tools HootSuite Marketing 60

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109

Brands Retail Marketing Mobile 109

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Audiense

JULY 18, 2016

The #LiveintheMovies Twitter campaign earned a sizeable amount of earned media coverage too, and picked up a Silver in the Mobile category at this year’s Cannes Lions. ” This campaign reached an audience outside of Airbnb’s immediate community, how did you analyse this audience?

Campaign 106

Campaign Twitter Hotels Microsoft 106

Buffer Social

JUNE 26, 2017

Nowadays, every marketer has to be part designer , photographer, videographer, copywriter, editor and more. Mobile phone cameras are now incredibly powerful and we wanted to share with you some apps to help you capture and create social media content from scratch. Over is one of the most popular mobile apps for editing photos.

Mobile 111

Mobile Social Media Content HootSuite 111

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 108

LinkedIn Instagram Tips HootSuite 108

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.

B2B 148

B2B LinkedIn Tips Marketing 148

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87

SMS Marketing ROI API 87

Keyhole.co

MARCH 27, 2024

Instagram launched Stories in 2016 to give users a unique and fun way to connect and engage with followers. Statistics show that over 500 million Instagram users watch Stories daily, which explains why 96% of marketers plan to include Stories in their marketing strategy. These steps are similar for IOS and Android mobile users.

Instagram 52

Instagram How To Curation Remix 52

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. TikTok is the leading destination for short-form mobile video.

Brands 114

Brands Meme Hashtag Campaign 114

Pixlee

JANUARY 12, 2021

According to Brafton , 20% of mobile queries were done through the spoken word as of last year. Only the top three results are so far displayed in mobile voice searches, so don’t be surprised if less is displayed in 2021. More Emphasis on Mobile SEO. Around half of all web browsing globally now happens on mobile devices.

SEO 67

SEO Trends Marketing Mobile 67

Audiense

JULY 18, 2016

The #LiveintheMovies Twitter campaign earned a sizeable amount of earned media coverage too, and picked up a Silver in the Mobile category at this year’s Cannes Lions. ” This campaign reached an audience outside of Airbnb’s immediate community, how did you analyse this audience?

Campaign 60

Campaign Twitter Hotels Microsoft 60

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Businesses can tap into advanced personalization, create mobile-friendly listings, and build ad campaigns. Mobile-friendly listings. Facebook Marketplace automatically creates mobile-friendly listings. Video views.

Tips 145

Tips Facebook Retail HootSuite 145

Buffer Social

JANUARY 25, 2018

Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile. Twitter: 82 percent of its monthly active users 7 VentureBeat , 2016. billion social media users. Chatbots are becoming the norm.

Social Media 111

Social Media Trends Report Survey 111

Talkwalker SM

JULY 13, 2016

The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. Here’s an overview of the 7 metrics that every marketer should track for their brand’s Instagram account. Follower growth rate. Referral link.

Metrics 60

Metrics Instagram Analytics Marketing 60

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Retailers know it’s never too early to start planning holiday social media campaigns, and recent years’ trends only further support those strategies.

Retail 108

Retail Sentiment Project Instagram 108

Unmetric

MARCH 31, 2016

I looked at 10 of the top Facebook posts (engagement score of 1,000 by Unmetric’s scoring system) from Feb 25 - Mar 05, 2016. They were posts from Nissan , Mini Babybel , Bertolli , Windex , LG Mobile , Giorgio Armani Beauty , Arby’s , Rebel’s Market , Little Things.com & US Cellular. 93% of all interactions are still Likes.

Brands 113

Brands Facebook API Mobile 113

Social Media Strategies Summit

OCTOBER 16, 2019

are on Snapchat), marketers can’t afford to ignore this platform. As more and more marketers turn to Instagram Stories, there is less competition on Snapchat. This presents an opportunity for marketers to double down on their Snapchat strategy in order to see a better ROI. Heather Kozera, VP of integrated marketing.

Brands 103

Brands NGO Authentication Campaign 103

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system. What Can Emoji Do for Your Marketing?

Press Release 60

Press Release Marketing Apple How To 60

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Online videos account for almost 50% of mobile traffic. Don’t you think you are missing one crucial channel?

Video 111

Video Tips Marketing Film 111

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. This presents B2B marketers with a new playground. In 2016, Quora Ads was launched, providing businesses with various ways to target and connect with Quora users to deliver relevant ad content.

B2B 121

B2B Advertising Campaign Statistics 121

Later

MAY 6, 2020

Wondering if TikTok marketing could work for your brand? Discover everything you need to know about the app, our top tips for creating viral videos, and how the algorithm works in this ultimate guide to TikTok marketing: Table of Contents. TikTok ads are already a proven marketing strategy for many brands. What is TikTok?

Marketing 113

Marketing Hashtag Trends Analytics 113

Hootsuite

NOVEMBER 8, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Cameo is a website and mobile app that lets you request personalized video messages from celebrities. Read on to find out more about how Cameo can work for you and your company.

Video 91

Video Brands Hosting Template 91

agora pulse

MAY 30, 2019

Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. What do consumers think about being marketed to this way? The event that brought Stories into the mainstream was when Facebook “borrowed” the feature from Snapchat and added it to Instagram in 2016.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Mindjumpers

DECEMBER 9, 2015

India is a mobile first country where 41% of total mobile users are active on social media. And it remains the fastest growing market for social networks in the world. To reach the under-penetrated areas, Facebook has initiated the Internet.org project with a vision to provide basic mobile Internet services for free.

Social Media 100

Social Media Trends Mobile Social Networking 100

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform.

Hashtag 118

Hashtag LinkedIn How To B2B 118

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. With so many millions of campaigns, ads, products and personalities shouting for attention, what can a new business do to be seen through all the chaos?

Influencer 60

Influencer Social Media Resources HootSuite 60

Sprout Social

JUNE 3, 2016

Remaining scrappy is all about simplifying your marketing efforts down to what’s really important, executing your plan in the most effective way and always welcoming new ideas and inspiration. Sometimes, brand messaging and campaigns can be convoluted and messy. — Nick Westergaard (@NickWestergaard) June 1, 2016.

Marketing 40

Marketing How To Metrics Startup 40

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

Audiense

MARCH 13, 2017

What can marketers learn from this? The 2016 US presidential election was arguably the world’s biggest story last year, with the manner in which it was conducted almost as big a story. During the 2016 elections, data was still a key battlefield and exploiting it would reap substantial rewards. Why did he resonate with them?

Groups 125

Groups Groups Data Analysis 125

Hootsuite

APRIL 6, 2023

But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. election and social media’s fake news crisis (2016) You could argue that 2016 was a no-good, very bad year for social media and, by extension, democracy.

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Social Media MySpace Tumblr Foursquare 145