Social Media Strategies Summit

JANUARY 2, 2020

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. consumers who are finding inspiration for Halloween on Instagram has doubled since 2015. In 2020, succeeding with social will mean thinking “social first.”.

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yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. We cannot escape the growth in video content!

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Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. We knew we were onto something.

Brands 82

Brands Marketing Hosting Eventful 82

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.

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yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Facebook is poised to overtake YouTube…they say.

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Video Marketing Vimeo YouTube 133

Sprout Social

APRIL 19, 2022

Whether it’s an automated message about an upcoming promotion or a personalized consultation with a sales rep, conversational commerce tactics transform your social profiles into your digital storefront. Adidas first launched their WhatsApp marketing strategy back in 2015. Adidas wants to be where their superfans are.

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Conversation Strategy Social Media Marketing 99

Audiense

MAY 16, 2016

We showed videos of our drivers carpooling together on the way to their races and talking about their upcoming family vacations, or how their kids are doing at school. — Porsche Retail Group (@PorscheRetail) September 24, 2015. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers.

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Audiense

JUNE 15, 2016

People who follow the biggest Vine influencers. Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The average daily time spent watching digital video on mobile surpassed desktop for the first time in 2015 according to a new eMarketer report. Not just 310 million. People who love Marmite.

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Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

People who follow the biggest Vine influencers. Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The average daily time spent watching digital video on mobile surpassed desktop for the first time in 2015 according to a new eMarketer report. Not just 310 million. People who love Marmite.

Airlines 60

Airlines CPA Mobile Advertising 60

Rebekah Radice

JULY 20, 2015

Posted by Better Homes and Gardens on Sunday, July 19, 2015. Stephanie Shkolnik suggests using Followerwonk or Traackr to find influencers within your field or niche. Send an email with a request to speak at an upcoming event. 16 mouthwatering works of quesadilla perfection: [link]. How You Can Establish This Habit.

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Convince & Convert

MAY 4, 2015

The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Having a deep understanding of how and why humans behave the way they do will give you the knowledge needed to tailor your marketing to best influence the behavior you want.”.

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Pixlee

JANUARY 25, 2018

With the launch of their #WanderlustContest in 2015, which prompted users to post photos for the chance to win a National Geographic photo expedition to Yosemite National Park, they created an immense, interactive slideshow on their website. With that in mind, there’s no doubt the influence of UGC is going strong.

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Kikolani

JUNE 23, 2015

If you would like to meet some new peeps, get some new fans and build some… Posted by Boom Social with Kim Garst on Friday, June 5, 2015. Instead, use it to showcase your upcoming event, a product launch and simply offer your lead magnet. One such post is this one: Ready for FACEBOOK FRIDAY?! Participate in exchange shout-outs.

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Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This way you can see everything they post and get to know what they’re writing about and what they need for upcoming articles. Writing a press release and posting it on the wire doesn’t get your media coverage anymore.

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Twitter Tweetdeck Press Release How To 40

Likeable

JUNE 18, 2020

If you find yourself wondering how you can work to become a better ally but you aren’t sure where to start, keep reading for a list of inspirational Black voices—influencers, authors, public speakers, and more—who are dedicated to speaking out and educating the world on these issues. Johnetta Elzie.

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Social Media Instagram Education Communities 92

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Instagram’s latest social commerce feature is designed to help brands build hype around upcoming product launches. Brands can also lean on their influencer marketing strategy to help expand awareness in the days leading up to the drop.

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Hootsuite

APRIL 28, 2020

If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. Partner with an influencer. partnered with influencers on a #TooSickToBeSick campaign. Each video included the hashtag, as well as a #Sponsored tag to denote that they were part of an influencer marketing campaign.

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Writtent Blog

MAY 15, 2021

Drawing from Novotechs clinical trial industry experience, we have found negotiating CTAs in some countries can (unnecessarily) take months-these delays can impact investigator engagement and the enrolment of patients eager to be part of an upcoming clinical trial. Certain rights are not guaranteed when signing an acknowledgment of paternity.

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Insurance Policies Company Publishing 40

Buffer Social

APRIL 11, 2017

Since the New Feed’s launch, we’ve seen Facebook’s influence on across the web, with many platforms also adopting algorithms to show users more specific, personalized content that some data wizardry has deemed they’ll have an interest in: In 2016 Instagram shifted to algorithmically-sorted feed.

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Convince & Convert

NOVEMBER 20, 2015

Influencer marketing has been on the rise with brands exploring sponsorships with YouTubers, Instagrammers, Viners, Snapchatters, and every other emerging social platform. Bloggers are in many ways the first influencers, and brands started these partnerships as early as 10 years ago. video, streaming, Snapchat, etc.), The Takeaways.

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Webbiquity SMM

DECEMBER 30, 2014

For the most part, these predictions from Gazalla Gaya will hold true for 2015 as well. The Future of Content: Upcoming Trends in 2014 by Moz. ” 5 Content Marketing Trends & Predictions for 2014 by Web Content Blog. ” 10 Reasons Visual Content will Dominate 2014 by Advanced Lead Generation Marketing Blog. by HubSpot.

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Rebekah Radice

OCTOBER 26, 2015

Plus, don’t miss my upcoming webinar (invite at the end of this post) where I offer proven tips to grow a solid Twitter following. Here’s a few easy ways to connect with industry influencers shared by Problogger. Follow people that your influencers follow. — Rebekah Radice (@RebekahRadice) October 21, 2015.

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Twitter How To Hashtag Curation 114

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 From Periscope to Blab, Facebook Live and YouTube, 2015 was a huge year for video marketing. Businesses (Finally) Get Smart With Influencer Marketing. million daily active viewers. How are you staying relevant?

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The Social Media Hat

JUNE 27, 2016

minutes per day on social media in 2015, up from 103.2 These can be tremendous opportunities for you to identify influencers and opportunities for your brand, since not everyone thinks to @mention someone when tweeting a link. Or you might group posts by Influencers, Campaigns. the previous year. Tweet This Stat ]. you name it.

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agora pulse

JANUARY 4, 2018

Setting up a social media store was huge between 2015- 2016. For example, if a piece of curated content has led to a surge in sales for your company, should you be rewarding that contributor or influencer? While AR technology may not be ready just yet, social media marketers can learn a lot from this upcoming trend.

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Buffer Social

FEBRUARY 14, 2017

Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content. Your goals will influence the strategy behind your takeover and the metrics you choose will allow you to measure the success of the takeover. Let’s take a look at each of them below… Influencers.

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Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s content strategy usually revolves around upcoming movies and TV shows, giving their audience a sneak peek of what’s in store for them. McDonald’s – 79 million followers.

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Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s content strategy usually revolves around upcoming movies and TV shows, giving their audience a sneak peek of what’s in store for them. McDonald’s – 79 million followers.

Brands 72

Brands Facebook Campaign Sports 72

Buffer Social

JUNE 1, 2016

Seeing the people behind the product is fascinating, and I always feel special when I learn about an upcoming product update before everyone else. Well, first, it’s a great platform for building relationships with influencers. Separate design accounts are more common on Twitter than other networks. It’s a win-win. Recruiting.

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Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. Think of quotes as short-form testimonials.

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