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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February. It was the name of Tesla’s third car model , launched in 2015.

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11 of the Best Influencer Marketing Tools

Hootsuite

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Recruiting brand ambassadors or influencers. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. Square secured the #1 spot on the Harris Poll by teaching Gen Zers how to become entrepreneurs through influencer marketing. Developing a loyal customer base.

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11 of the Best Influencer Marketing Tools

Hootsuite

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. influencer filter:media Searches for the word “influencer” and an image or video. influencer -filter:retweets Searches for the word “influencer” and filters out retweets.

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How to Run a Smart Social Media Takeover

Hootsuite

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.

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7 Great User-Generated Content Campaigns

Pixlee

They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation. Tourism Australia.