What marketers need to know about managing social media through an economic downturn
Sprout Social
FEBRUARY 16, 2023
Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. To put it simply, brands can’t afford to cut back on social.
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