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The Experiment 2021: Ads Don’t Have to Suck

Jon Loomer

It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Website custom audiences were the backbone of The Experiment in 2015. Costs were also low. Cost per website click to promote tips was anywhere from $.01 My cost per registration was just over $.02. How it Worked.

Cost 207
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

Brands 82
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My Next Facebook Ads Experiment

Jon Loomer

Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. A whole lot has changed since that original experiment in 2015. First, I could never replicate it because the costs were SO MUCH lower. First, I could never replicate it because the costs were SO MUCH lower. You do the math.

Facebook 209
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Is Clubhouse On Its Way Out?

Ignite Social Media

Clubhouse reminds me of Meerkat and Periscope, two live-video streaming apps launched in 2015. We even streamed the launch of our influencer marketing company live on Meerkat at SXSW in 2015. The donor pays the Stripe processing costs and Clubhouse won’t take any of the money for itself. It all felt very cutting-edge.

LinkedIn 172
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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. The channel moves quickly, and marketers need to stay agile to move alongside it.

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s easier than ever to create a fun video at little to no cost. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Why the explosion of video content? Vine (6-seconds).

Video 133
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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s easier than ever to create a fun video at little to no cost. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Video ads will bring your marketing efforts to the next level!

Video 100