Buffer Social

JANUARY 25, 2022

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.

Small Business 91

Small Business Marketing Retail Education 91

Talkwalker SM

MARCH 17, 2016

However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). LikeAGirl and the importance of finding the right influencers for your campaign. Finding and understanding the best-matched influencers helps brands looking to launch campaigns to substantially amplify reach.

Data 60

Data Social Media Brands Forums 60

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. Facebook is poised to overtake YouTube…they say.

Video 133

Video Marketing Vimeo YouTube 133

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. This may seem a stupid question in this day and age, but you’d be amazed at how many companies are simply not ready. No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

The Social Media Hat

MAY 21, 2016

Social Media What Is Happening With Blab? The past twenty years have seen social networks come and go. Blab is a social network designed to give users a platform on which to connect and have live video conversations. In March of 2015, Meerkat exploded onto the scene thanks to influential exposure at SXSW.

Social Networking 113

Social Networking YouTube Platform Hosting 113

Ari Herzog

MARCH 18, 2015

Fast forward a year and I had 2,117 followers on March 18, 2015. But those are companies, you might say. And yet the above screenshots are from people and companies who followed me. They boosted your opinion of my influence. Do you see the downward slope on the far right? I will tell you why and I will tell you how.

Twitter 70

Twitter Klout System Influencer 70

Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. My marketing is not just about promoting Diversability.

Brands 82

Brands Marketing Hosting Eventful 82

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Especially, for B2B and Considered Purchase marketing.

Software 101

Software Marketing Analytics B2B 101

ProBlogger

JANUARY 25, 2015

2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Share your content on social networks, create engaging and educational email courses, and write eBooks and Whitepapers on industry issues. Influencer Outreach and Networking.

Small Business 20

Small Business Strategy Reputation Marketing 20

Sprout Social

OCTOBER 4, 2016

A report from TrackMaven discovered not only does Instagram lead all social networks in engagement per-post, but by an enormous margin. Analysis of 40,000 different companies across 51 million posts found up to 70 interactions per 1,000 followers per post on Instagram. Instagram Engagement: Managing Comments & Mentions.

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Rebekah Radice

JULY 20, 2015

In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: This contact could be through social networks, social media groups or a handwritten note. Now think about unique opportunities available to your company. Find your audience.

Social Media 133

Social Media Marketing Study Activities 133

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. This approach calls for companies to view their content as an ongoing journey, something that changes and grows with your company and clientele.

Content 60

Content Tips Analysis Curation 60

Buffer Social

MARCH 13, 2017

Snapchat is the latest platform taking the social media world by storm. The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. Launched in September 2015 , Lenses are a fun way to augment your snaps. Here’s an example Lens: Sponsored Lenses .

Social Networking 111

Social Networking Social Media Examples Video 111

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Ignite Social Media

JUNE 1, 2016

2015 has been a great year for video, but there is a lot more to come in 2016. 70 percent of businesses agree videos are the most important marketing tool; whereas two out of three companies expect to include videos in their marketing strategies. Companies that adapt to the changes quickly will be the ones to benefit the most.

Trends 60

Trends Social Media Strategy How To 60

Hootsuite

FEBRUARY 12, 2015

It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. Here are the best practices for using social media marketing to drive B2B sales. 9 Ways Social Media Marketing Can Help B2B Companies. Find content inspiration.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Who is monitoring you?

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Rebekah Radice

MAY 11, 2015

One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. You don’t have to do this through the same company, but it does make setup easier. The design of your website including color, scheme and fonts are consistent across all of your social networks.

How To 132

How To Domain Name Hosting WordPress 132

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Start by creating a list of social media objectives and goals.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

AUGUST 22, 2019

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. Something that no company seemed to be offering. The company has evolved a lot since those early days, but one thing that remains is its laser focus on serving a specific need for its target customers.

Marketing 71

Marketing YouTube SEO Engineering 71

Buffer Social

JANUARY 15, 2017

Goal: “I wish to grow the Buffer Facebook page from 35,000 likes to 100,000 likes by May 31, 2015.” Grow to 500,00 – By end of 2015. A bit different from the other goal-setting frameworks on this list, BHAGs (pronounced BEE-hags) tend to be big-picture social media goals with a visionary aspect.

Social Media 111

Social Media Strategy Metrics Research 111

Hootsuite

FEBRUARY 12, 2015

It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. Here are the best practices for using social media marketing to drive B2B sales. 9 Ways Social Media Marketing Can Help B2B Companies. Find content inspiration.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. I also created a company called Carusele.

Influencer 85

Influencer Social Media Hubspot Travel 85

Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. YouTube makes partners, the OG influencers (2007) Through YouTube’s elephantine beginnings , the buzz grew.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Sprout Social

SEPTEMBER 19, 2016

What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. 4S23bzPh3e.

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Buffer Social

AUGUST 2, 2016

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. What made Instagram stand out could be somewhat of a hindrance for the company now, though, as the bar for content on Instagram has grown increasingly high. How often people share on Instagram.

Instagram 40

Instagram Brands Feed Feedly 40

Sprout Social

JUNE 7, 2016

According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Content is a huge piece of your social media marketing strategy , but creating powerful content that deliver results require data.

Metrics 40

Metrics Twitter Comparison Report 40

Socialmedia.biz

OCTOBER 29, 2016

Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Every social network is a unique world of its own, with separate sets of best practices. What follows is a list of 10 such influencers. And Forbes named her one of the Top Ten Social Media Power Influencers.

Influencer 60

Influencer Social Media Resources HootSuite 60

Hootsuite

JUNE 21, 2023

. #1 Social Media Tool for Financial Services Grow your client base with the tool that makes it easy to sell, engage, measure, and win — all while staying compliant. Book a Demo What does FINRA say about social media? FINRA first started issuing guidance specific to social media way back in 2010. That’s not surprising.

Social Media 101

Social Media Guidelines Tips HootSuite 101

Webbiquity SMM

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

SEPTEMBER 23, 2020

In the social sphere, that often means influencers. This FTC video shares some common compliance issues for influencer campaigns: Recently, the FTC required wellness brand Teami to pay a $1 million penalty. The case involved a range of social media compliance violations. How to stay compliant on social media.

Social Media 145

Social Media Policies Privacy HootSuite 145

The Social Media Hat

JULY 13, 2016

While every article since I started blogging had ad least one image, I hadn't settled on my current brand style and image format until 2015, which left me four years of unbranded, incorrectly sized images. I saw sites like Mashable linking to internal categories and tags whenever a common word came up, like "Social Media" or "Facebook."

Google 60

Google Instagram Template Templates 60

Hootsuite

AUGUST 30, 2022

BeReal is currently the top social networking app on the Apple App Store. Almost 1/3 unfollow or block brand social media accounts weekly. The reason Gen Zers gave for this in the study was weeding out companies they view as pretending to care, but really only caring about profit. Influencer marketing.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

SEPTEMBER 7, 2021

In this article, we’ll break down six standout social media campaign ideas from the past year to learn what makes them so successful and what they reveal about the future of social campaigns. 6 social campaigns that captivated the internet in 2021. Apple’s #ShotOniPhone. commissioned by @Apple for pride month ??

Campaign 132

Campaign Social Media Collaboration Apple 132

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Hootsuite

APRIL 28, 2020

It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. A number of companies have used branded hashtag challenges to great effect, but the reigning champion is Chipotle.

Video 145

Video Engagement Hashtag Influencer 145

Myrland Marketing

JULY 6, 2018

This survey of in-house counsel was answered by the following: 85 corporate counsel, with 51% from companies with 2017 revenue of $10 billion or more. 72% work for companies with 5,000 or more employees. 17% work for companies with 1,000-5,000 employees. 6% work for companies with 500-1,000 employees. 23% from the West.

Survey 54

Survey Content Research Curation 54