Pixlee

JANUARY 24, 2017

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Or would a blogging micro-influencer resonate best with your customer base? The Celebrity Influencer. The celebrity influencer is a famous personality with a large-scale reach.

Types 40

Types Influencer Brands Fashion 40

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. They text instead of using voicemail or email.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Strategic Influencer Partnerships. The approach and popularity of the “What’s In Your Wallet?”

Instagram 60

Instagram Brands How To Campaign 60

Sprout Social

APRIL 19, 2022

More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. For the German sportswear company, that means on WhatsApp. Adidas first launched their WhatsApp marketing strategy back in 2015. The big box retailer was the first to bring live TikTok shopping to the US in December 2020.

Conversation 99

Conversation Strategy Social Media Marketing 99

Pixlee

OCTOBER 27, 2016

You have a target customer in mind, someone you know will fall in love with what your company has to offer once he or she discovers it. Social proof is a phenomenon that influences the consumer’s everyday decisions, whether conscious or not. 65 percent of adults used social media in 2015. You know your brand inside out.

UGC 40

UGC Content Statistics Hotels 40

ProBlogger

OCTOBER 25, 2016

You have what’s called ‘emotional influence’. In three years they have built a $10m business all thanks to a strategy to use influencers and celebs to spread the word. According to Statista in 2015, 198 million internet users use Ad Blockers, up from 54 million in 2013. No brand or traditional advertiser has this.

Advertising 20

Advertising Blogger Influencer Retail 20

Convince & Convert

MARCH 18, 2016

There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Not all SMS marketing campaigns are created equal. Text-to-Win.

SMS 60

SMS Tips Marketing Discount 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. They could be saying something positive or negative about your company.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

ProBlogger

APRIL 25, 2017

There are a number of aspects of a given web page that influence search engine rankings. In April of 2015, Google rolled out an update which boosted the rankings of mobile-friendly websites. Here’s something you should have known by now –. having a catchy page title with your top keyword in it. Get mobile-optimized.

SEO 51

SEO Tips Case Study Mobile 51

ProBlogger

JULY 5, 2016

In fact, a study done by genius.com indicated that 66% of buyers say that consistent and relevant communication provided by businesses is a key influence in choosing a solution or brand. Baymard Institute, a web research company in the UK recorded an astonishing 68.63% abandonment rate at checkout. Don’t miss this opportunity.

Blogger 33

Blogger Marketing Module Campaign 33

ProBlogger

JULY 5, 2016

In fact, a study done by genius.com indicated that 66% of buyers say that consistent and relevant communication provided by businesses is a key influence in choosing a solution or brand. Baymard Institute, a web research company in the UK recorded an astonishing 68.63% abandonment rate at checkout. Don’t miss this opportunity.

Blogger 26

Blogger Marketing Module Retail 26

Webbiquity SMM

FEBRUARY 10, 2015

Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. For online merchants, the average order value influenced by social media last year was $143.46.

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

AUGUST 30, 2022

The reason Gen Zers gave for this in the study was weeding out companies they view as pretending to care, but really only caring about profit. It has nothing to do with a company’s products or quality, only their actions and messaging. That number was only 73% in 2015, a 30% jump in 7 years. Influencer marketing.

Statistics 102

Statistics Marketing HootSuite Study 102

Hootsuite

FEBRUARY 17, 2022

The truth is, Pinterest is the ideal choice for retailers, and its selling potential should not be underestimated. The renewed interest in Pinterest means there are more people using the app than ever before, and the company continually rises to the occasion by rolling out new features. It’s cutting edge. Pinterest shopping features.

How To 111

How To Metadata HootSuite Retail 111

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. Seventy-one percent of consumers say social posts by friends or people they know influence their purchasing decisions. 6 social campaigns that captivated the internet in 2021.

Campaign 135

Campaign Social Media Collaboration Apple 135

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Kikolani

MARCH 30, 2015

If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Build Grow Scale LIVE 2015 will be held at The Hilton Orlando from May 22nd – 23rd. Build Grow Scale LIVE in a Nutshell. When and Where.

Conference 60

Conference Retail Hotels Eventful 60

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. Relevance is next to godliness when it comes to influencers. Chances are, there are smaller influencers or groups who have far more clout in your area. Learn how to find influencers for your business with our free eBook on the subject.

Trends 60

Trends Marketing Forums Microsoft 60

Webbiquity SMM

DECEMBER 2, 2014

. • 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. Iconsive ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

agora pulse

JANUARY 4, 2018

Setting up a social media store was huge between 2015- 2016. A feature which will delight retailers everywhere! For example, if a piece of curated content has led to a surge in sales for your company, should you be rewarding that contributor or influencer? Users want to share in the successes of a brand.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! With captivating images, videos, and killer influencer campaigns this brand has captured the hearts of 27 million followers (and counting!). Target is one of the most successful retail brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! With captivating images, videos, and killer influencer campaigns this brand has captured the hearts of 27 million followers (and counting!). Target is one of the most successful retail brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Buffer Social

SEPTEMBER 20, 2018

Whereas Black Friday and Cyber Monday tend to focus on online retail, Small Business Saturday encourages shoppers to visit smaller, local stores in their local area. The company ran a three-day campaign on Facebook to attract people to its annual Christmas tree fundraising event. ” Pro tip: Share fun, DIY advice, and party tips.

Small Business 98

Small Business Campaign Content Eventful 98

Sprout Social

NOVEMBER 28, 2016

Some objectives to think about: How can you leverage influencers and brand ambassadors? The mobile share of global ecommerce transactions was over 40% at the end of 2015 and is expected to grow to 70% by next year. The company created a series of carousel ads that featured up to five photos from different product lines.

Social Media 40

Social Media Social Networking Review Mobile 40

Sprout Social

OCTOBER 17, 2016

Possibly the biggest challenge companies face with Twitter is figuring out a way to stand out on such a noisy network. 19% lift in customer satisfaction for companies using Twitter for customer service. Even if you’re Tweeting on behalf of your company, it should still feel human.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Rebekah Radice

DECEMBER 5, 2016

My 7 predictions that will rapidly transform how your company uses social media. In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Regularly walk through how a customer perceives your company. Interviews with employees or influencers.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

My 7 predictions that will rapidly transform how your company uses social media. In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Regularly walk through how a customer perceives your company. Interviews with employees or influencers.

Trends 60

Trends Social Media Strategy CSR 60