Twist Image

MARCH 23, 2018

What are the major marketing and communication holding companies doing? The big holding companies are not relics treading water driven on traditional models. Being a (small) part of the largest marketing and communications holding company, I can tell you this: WPP is not just one big marketing company. That's silly.

Issues 51

Issues Journal Retail Reddit 51

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets. Guest post by Charles Whiteman. They benefited from a cultural fluency approach.

Marketing 100

Marketing Metadata Retail Airlines 100

Social Media Strategies Summit

JANUARY 2, 2020

This campaign is just one example of how parent company Pepsi ( Marketing Dive Marketer of the Year ) is focusing on a multichannel approach to their marketing as soda consumption steadily declines. According to the National Retail Federation , the percentage of U.S. Van Ness’ fan base includes 4.8 3 The MTV VMAs Win Big on Social.

Campaign 166

Campaign Meme Instagram Social Media 166

Buffer Social

MARCH 10, 2022

I could never have imagined where my company, Brooklyn Candle Studio , would be today: producing over 500,000 candles a year in an 11,000 square foot space with 20 employees and selling in over 500 stores worldwide. Brooklyn Candle Studio branding and photography from 2015 to today. Focusing on what was succeeding helped us scale.

Small Business 81

Small Business Resources Retail Forums 81

Small Business Mavericks

SEPTEMBER 25, 2015

While these statistics are for UK-based companies, you can still glean from this information that e-mail marketing continues to strong. US email campaign data published February 2015 shows that despite some social media marketing specialists occasionally saying that “email marketing is dead”, open and clicks remain stable.

Apparel 70

Apparel Statistics Marketing Retail 70

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. This works for all companies, not only fashion. So how do you capture even a bit of that attention? Just don’t.

Social Media 142

Social Media Meme HootSuite Influencer 142

Convince & Convert

AUGUST 7, 2015

Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. The company also tapped Periscope on August 5 to show fans the displays, as well. Lowe’s (@Lowes) August 5, 2015. 7itdsjovZ8.

Retail 60

Retail Campaign Curation Newsletter 60

Sprout Social

APRIL 19, 2022

More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. For the German sportswear company, that means on WhatsApp. Adidas first launched their WhatsApp marketing strategy back in 2015. The big box retailer was the first to bring live TikTok shopping to the US in December 2020.

Conversation 98

Conversation Strategy Social Media Marketing 98

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. In Adweek , Capital One reported that the images increased the company’s ad recall by 16 percent among both Gen X-ers and Baby Boomers.

Instagram 60

Instagram Brands How To Campaign 60

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. They text instead of using voicemail or email. No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. REI is a retail brand that has a business interest in Black Friday.

Brands 94

Brands Retail Campaign Authentication 94

Sprout Social

JANUARY 22, 2020

This week’s featured brand, outdoor retailer REI, is a study in sustained growth for a radical idea. The 2015 inaugural campaign netted a 7000% increase in social impressions and more than 2.7 But engagement with those hashtags was up a whopping 3000% over the same time period, from 338K engagements in 2015 to 11.6

Campaign 47

Campaign Hashtag Sentiment Overview 47

Convince & Convert

MARCH 8, 2016

Last month, data from BDO showed that, in 2015, many retailers began recognizing the value of mobile platforms. Amazon and Birchbox are only two examples of companies that evolved with mobile technology. The retailer partnered with exterior providers to create an “endless aisle” solution. A Mobile-Friendly Platform.

Strategy 60

Strategy Retail Mobile Discount 60

Convince & Convert

DECEMBER 4, 2015

To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. The company made this announcement in a video with CEO Jerry Stritzke and encouraged its community to instead #OptOutside. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015.

Content 60

Content How To Tumblr UGC 60

Twist Image

AUGUST 12, 2016

Most people know Shopify as the company that just reported a 93% year on year growth. Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. It was created and presented to investors in May 2015, prior to their IPO.

Brands 40

Brands Startup Retail B2B 40

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. More companies seem to be realizing that this is a priority that is not going away.

Social Media 145

Social Media Collaboration Class Retail 145

Pixlee

JANUARY 17, 2017

The future of online retail is here, now, and quickly becoming the norm. Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online. So, why are DNVBs being called the future of online retail ? Familiar with Warby Parker?

Brands 41

Brands Retail Loyalty Cost 41

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. Be recognizable.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Pixlee

OCTOBER 27, 2016

You have a target customer in mind, someone you know will fall in love with what your company has to offer once he or she discovers it. Consumers spend 90 percent more time viewing user-generated content websites than the webpage of a company without. 65 percent of adults used social media in 2015. Social Media.

UGC 40

UGC Content Statistics Hotels 40

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. And then it was 2015. . Social listening and social media customer service are built into most company digital initiatives. This is not one of those posts.

Social Media 40

Social Media Retail Reputation Authentication 40

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. And then it was 2015. . Social listening and social media customer service are built into most company digital initiatives. This is not one of those posts.

Retail 40

Retail Reputation Authentication Social Media 40

Convince & Convert

MARCH 18, 2016

There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Not all SMS marketing campaigns are created equal. Text-to-Win.

SMS 60

SMS Tips Marketing Discount 60

Oktopost

APRIL 20, 2022

She’s an open book about the strong company culture she has built. Since starting in the events industry in 2015, being promoted in just 6 months to become the UK’s youngest Event Director at the age of 23, Paige has always had a passion for creative Business Development, New Business Acquisition, and Strategy. Her secret?

B2B 12

B2B Apple Marketing Retail 12

ProBlogger

APRIL 25, 2017

In April of 2015, Google rolled out an update which boosted the rankings of mobile-friendly websites. In a second case study involving retail company Offspring , a major re-design of their website was undertaken to provide users with a responsive website. Get mobile-optimized. Google Mobile-Friendly Update Study #2.

SEO 51

SEO Tips Case Study Mobile 51

ProBlogger

JUNE 7, 2018

It’s not a blog monetization strategy in the same way a book or a retail line is. After initially pitching my idea in a startup competition in early 2015, I decided to offer my idea as a service so I could validate it further. And I’ve had access to company and investor introductions through Bluechilli ’s amazing network.

Case Study 47

Case Study Startup Study Blogger 47

ProBlogger

OCTOBER 25, 2016

Their millennial founders Nik Mirkovic and Alex Tomic decided on several when launching the company, and while most traditionalists would be thinking “$10million on just teeth whitening? According to Statista in 2015, 198 million internet users use Ad Blockers, up from 54 million in 2013. Impossible!”

Advertising 20

Advertising Blogger Influencer Retail 20

Pixlee

JANUARY 24, 2017

April 1, 2015. Startup beauty retailer Memebox managed to raise their year-over-year revenue by 670% by partnering with popular beauty experts. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. What an awesome day! The Trendsetter Influencer.

Types 40

Types Influencer Brands Fashion 40

Writtent Blog

MAY 10, 2021

In 2015, after visiting the defendants recreational trampoline facility with his two minor children, Elmer Cruz filed suit in Suffolk Superior Court, claiming that he suffered an injury at the establishment. Debt-to-equity swaps can also happen in markedly bad situations such as when a company must file for bankruptcy.

Policies 40

Policies Microsoft Health Care Resources 40

ProBlogger

JULY 5, 2016

Baymard Institute, a web research company in the UK recorded an astonishing 68.63% abandonment rate at checkout. Behavioral studies suggest that these emails are open 50% higher than standard mailings. Don’t miss this opportunity. Cart Abandonment. Do you know how many people abandon your carts or opt-ins? appeared first on ProBlogger.

Blogger 33

Blogger Marketing Module Campaign 33

Webbiquity SMM

FEBRUARY 10, 2015

Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. Retailers are the biggest spenders on display ads, accounting for 21% of total spending.

Statistics 50

Statistics Social Media B2B Hubspot 50

ProBlogger

JULY 5, 2016

Baymard Institute, a web research company in the UK recorded an astonishing 68.63% abandonment rate at checkout. Behavioral studies suggest that these emails are open 50% higher than standard mailings. Don’t miss this opportunity. Cart Abandonment. Do you know how many people abandon your carts or opt-ins? appeared first on ProBlogger.

Blogger 26

Blogger Marketing Module Retail 26

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. They could be saying something positive or negative about your company. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buffer Social

NOVEMBER 21, 2016

In their latest earnings report , the Menlo Park-based company shared that it earned $7.01 billion monthly users (up 16% from Q3 2015). The Facebook-owned company has gone from strength-to-strength with some key product launches and also hit 500 million monthly users. 2016 has been another record-setting year for Facebook.

Trends 40

Trends Social Media Predicition Instagram 40

Hootsuite

AUGUST 30, 2022

The reason Gen Zers gave for this in the study was weeding out companies they view as pretending to care, but really only caring about profit. It has nothing to do with a company’s products or quality, only their actions and messaging. That number was only 73% in 2015, a 30% jump in 7 years. Gen Z and technology statistics.

Statistics 102

Statistics Marketing HootSuite Study 102

Hootsuite

FEBRUARY 17, 2022

The truth is, Pinterest is the ideal choice for retailers, and its selling potential should not be underestimated. The renewed interest in Pinterest means there are more people using the app than ever before, and the company continually rises to the occasion by rolling out new features. It’s cutting edge. Pinterest shopping features.

How To 111

How To Metadata HootSuite Retail 111

Twist Image

APRIL 3, 2012

Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Choose a favorite retailer of yours.

Tips 106

Tips Retail Mobile Posterous 106