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10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges. Because it works.

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February. It was the name of Tesla’s third car model , launched in 2015.

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Triller: What Your Brand Needs to Know

Ignite Social Media

Earlier this summer we saw Triller, an app originally released in 2015, rise in popularity when the Trump administration threatened to ban its rival, TikTok. Influencers on Triller. Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM.

CPM 161
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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #1: Tie Your Hashtag Campaigns to Revenues. between December 28, 2015 and January 25, 2016. To help luxury brands cut through this noise – Dior was mentioned over 1.1

ROI 84
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. Try influencer marketing. Influencer marketing is here to stay. Did you meet your goal?

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

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9 Ideas for Creative TikTok Videos that Will Engage Your Followers

Hootsuite

Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. During the six-day campaign, Chiptole also saw a record-breaking 430 million video starts with the hashtag #GuacDance.

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