Buffer Social

SEPTEMBER 20, 2018

Q4 key dates and campaign examples. Take advantage of this time to start building towards your holiday campaigns by raising awareness of your brand and products before the big rush starts in December. For example, you could take your customers behind the scenes like Amazon did in 2017: Pro tip: Embrace mobile video.

Small Business 98

Small Business Campaign Content Eventful 98

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. The number of families who do their back-to-school shopping on their mobile phones is on the rise. About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Fret not, here’s the how-to on creating a kickass social media campaign.

Campaign 60

Campaign How To Retail Template 60

Sprout Social

MAY 10, 2022

Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Essentially, brand marketing tells the story of a brand’s products or services through purposeful engagement. In August, Planters continued the campaign by Tweeting about Peanut Jr.’s Recruiting brand ambassadors or influencers.

Social Media 119

Social Media Brands Marketing Meme 119

Ignite Social Media

DECEMBER 18, 2020

Earlier this summer we saw Triller, an app originally released in 2015, rise in popularity when the Trump administration threatened to ban its rival, TikTok. and a match between YouTube personalities Jake Paul and Nate Robinson, successfully reaching, and engaging, two different demographics. What is Triller?

CPM 161

CPM Brands Remix Influencer 161

Hootsuite

APRIL 27, 2022

Whether they’re DM’ing their favorite brand on Messenger or chatting with their latest crush via WhatsApp, the proof is in the pudding that messaging apps are commonplace amongst mobile phone users (and around a third of the world’s population!). Something to think about when you’re using Messenger to engage with customers.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before.

Tips 119

Tips Marketing Press Release Influencer 119

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Campaign Analysis. That’s why the primary goal of the #BlackJoyMatters campaign seems to genuinely be about the amplification of Black voices and changing the narrative of the modern Black experience.

Issues 136

Issues Survey Campaign Authentication 136

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year.

Retail 109

Retail Sentiment Project Instagram 109

Jon Loomer

OCTOBER 4, 2020

Back in 2015, Facebook announced Lead Ads as a way to collect leads without sending users to your website. No concerns about mobile usability or poor design. Create a Campaign and Ad Set. Once your campaign runs and you begin collecting leads, a link will appear within the ad-level reporting under “Results.”

Facebook 206

Facebook Privacy URL Policies 206

Jon Loomer

DECEMBER 27, 2021

It was a huge part of my business in 2013 to 2015. It’s mobile-only and US-only, so we’re just scratching the surface. Since it will only be seen by people in the US on mobile, I create an ad set with a limited audience of my page followers in the US and only use the mobile news feed placement.

Apple 190

Apple Hosting Publishing Mobile 190

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Hootsuite

APRIL 6, 2023

But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. It was so popular that Apple awarded the app the iOS app of the year in 2015. RIP to Periscope, 2015-2021. If only Bradley's arm was longer. Best photo ever.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Why the explosion of video content?

Video 100

Video Vimeo Marketing YouTube 100

Unmetric

SEPTEMBER 10, 2019

Brands leverage Twitter for a whole bunch of reasons, from customer service, to product updates to engaging in industry-related conversations, it is the go-to network to increase brand visibility. So what are brands offering to keep their audience engaged? Samsung Mobile – 12.1 Samsung Mobile (@SamsungMobile) August 7, 2019.

Brands 123

Brands Twitter Fashion Ensembli 123

Hootsuite

NOVEMBER 25, 2015

If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 124

Team Questions Retail Marketing 124

Audiense

JUNE 15, 2016

These are just some of the types of people you will meet on and outside of Twitter; who will not only be receptive to your ads, but will also engage with them. The platform would allow advertisers to promote ads not only on Twitter but on the millions of mobile apps that are used day in and day out. It’s win-win. Reach More People.

Airlines 60

Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

These are just some of the types of people you will meet on and outside of Twitter; who will not only be receptive to your ads, but will also engage with them. The platform would allow advertisers to promote ads not only on Twitter but on the millions of mobile apps that are used day in and day out. It’s win-win. Reach More People.

Airlines 60

Airlines CPA Mobile Advertising 60

Webbiquity SMM

SEPTEMBER 1, 2016

These days, most are finding success by engaging new global consumers through digital channels. Campaigns and content that works for one market often doesn’t resonate with another. Campaigns and content that works for one market often doesn’t resonate with another. A targeted, in-language social media ad campaign also helped.

Marketing 100

Marketing Metadata Retail Airlines 100

yMarketingMatters

NOVEMBER 2, 2016

LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Jon Loomer

OCTOBER 4, 2020

Back in 2015, Facebook announced Lead Ads as a way to collect leads without sending users to your website. No concerns about mobile usability or poor design. Create a Campaign and Ad Set. Once your campaign runs and you begin collecting leads, a link will appear within the ad-level reporting under “Results.”

Facebook 133

Facebook Privacy URL Policies 133

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 100

Team Questions Retail Marketing 100

Pixlee

JANUARY 12, 2021

According to Brafton , 20% of mobile queries were done through the spoken word as of last year. Only the top three results are so far displayed in mobile voice searches, so don’t be surprised if less is displayed in 2021. Content with high social engagement levels performs better in voice search results. Rise of Voice Search.

SEO 67

SEO Trends Marketing Mobile 67

Convince & Convert

FEBRUARY 12, 2015

However, when we asked channel marketers the same question in our 2015 State of Marketing report , we got very different answers. Mobile marketers said their No. 1 mobile marketing success metric was mobile website or app traffic. And email marketers said their biggest success metric was click-through rates.

Metrics 60

Metrics Marketing ROI Mobile 60

Hootsuite

NOVEMBER 4, 2019

That number from Pew Research is way down from 71% in 2015. But for marketers, it’s also worth considering what this stat says about Facebook’s value as a platform on which to announce new product launches, campaigns, or collaborations. 94% of Facebook’s advertising revenue comes from mobile. 51% of American teens use Facebook.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before.

Tips 60

Tips Marketing Press Release Influencer 60

Convince & Convert

AUGUST 7, 2015

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. Lowe’s (@Lowes) August 5, 2015. Lowe’s (@Lowes) August 5, 2015. 7itdsjovZ8.

Retail 60

Retail Campaign Curation Newsletter 60

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Is your website responsive and mobile ready? 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team. Newsletter.

SMS 60

SMS Tips Marketing Discount 60

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Buffer Social

MARCH 16, 2017

Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. In late 2015, Instagram opened up Instagram ads. Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. In the U.S.,

Instagram 111

Instagram Advertising URL FAQ 111

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Buffer Social

JANUARY 25, 2018

Social media is going mobile. User-generated content can help drive reach and engagement. There hasn’t been such a great opportunity to reach and engage your target audience before social media became popular. Social media is going mobile. Snapchat: Snapchat only has a mobile app and no web application yet.

Social Media 111

Social Media Trends Report Survey 111

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 Social media has shifted how your company interacts and engages with prospective buyers and customers. According to Cisco , your employees have 10 times more followers than your company and 8 times the engagement you do.

Trends 114

Trends Social Media Survey Mobile 114

Keyhole.co

AUGUST 21, 2023

Engagement and attention : Social media posts with emojis tend to increase social media engagement from users. An AI-powered Instagram caption generator can significantly boost engagement and capture attention on social media. You can take help from a social media virtual assistant to create engaging content.

Social Media 52

Social Media Influencer Meme Engagement 52

Kikolani

FEBRUARY 16, 2016

Learn the seven practical tactics for generating an infinite number of clickable ideas for your marketing strategy, how to plan your content for maximum productivity, how to write engaging content like a pro, including 12 content writing secrets of professional writers, overcome common content marketing roadblocks, and much, much more!

eBook 60

eBook SEO Hubspot Marketing 60

The Social Media Hat

JUNE 27, 2016

minutes per day on social media in 2015, up from 103.2 If it's a day where I've published a new article, like this one, I expect my social media engagement to quadruple across all my active accounts. With it, you can publish & schedule posts, and view beautiful reports for Audience, Engagement, Awareness and Management.

Social Media 167

Social Media Notification HootSuite Hashtag 167