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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The ad made the brand a trending topic on Twitter and amassed thousands of views and shares on other platforms. The #RIPeanut hashtag was used more than a million times on Twitter. The spot earned over 5.1

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

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[INTERVIEW] What Makes Airbnb A Meaningful Brand?

Audiense

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Rainforest. Volcano. 'Nuff

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Video Marketing For Your Business

yMarketingMatters

Twitter 30-second videos and Promoted Video ads. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that.

Video 133
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How NASCAR Creates Exciting Fan Experiences on Social Media

Convince & Convert

To enter, fans could find information about the contest and corresponding hashtags either through the live race broadcast on FOX or by following @NASCAR on Twitter. “This campaign is unlike anything we’ve ever done, inspiring fans who love to race, and creating experiences for them to race other fans on social media.”

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7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. Producing quality content, whether it’s created or curated, is essential to promoting and growing your business online.

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How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.