Convince & Convert

MARCH 26, 2015

March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Oreo Cookie (@Oreo) March 20, 2015.

Campaign 60

Campaign Case Study How To Study 60

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. If your team is not able to put together a campaign like this, give us a call – we can train them how to do it in three days. For more Digital PR updates and ideas follow me on Twitter. How much of your content plan is visual?

Content 63

Content Training Patterns Skills 63

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. rinse, repeat for Twitter etc). Look no further! Earlybird ends beginning of July.

Course 40

Course Social Media Class iPad 40

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. This tool provides you with quality insights about your audience on Twitter — how many of them are tweeting about your brand, the specific accounts with the highest level of tweet engagement, and the total reach. So what now? Followerwonk.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

MAY 10, 2022

Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The ad made the brand a trending topic on Twitter and amassed thousands of views and shares on other platforms. The #RIPeanut hashtag was used more than a million times on Twitter. The spot earned over 5.1

Social Media 116

Social Media Brands Marketing Meme 116

Convince & Convert

JANUARY 8, 2015

If so, this campaign is for you! To celebrate the holidays and New Year, BMW is offering fans a unique way to send festive five second greetings with the Snowchat campaign. Once finished, designs can be shared across Facebook, Twitter, and email. In the spirit of the campaign, here’s my Snowchat to you.

Campaign 60

Campaign Case Study Hosting Study 60

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. This tool provides you with quality insights about your audience on Twitter — how many of them are tweeting about your brand, the specific accounts with the highest level of tweet engagement, and the total reach. So what now? Union Metrics.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. — Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. Audiense: What was the key objective of the campaign’s social activity? If so, how was this planned? 9z2gtg7Xvv.

Engagement 106

Engagement Nielsen Delicious Campaign 106

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

Case Study 100

Case Study Banking Campaign Reputation 100

Ignite Social Media

MAY 2, 2017

The award was given after the influencer-generated content company won several individual trophies, including awards for campaigns featuring Walgreens , Pepsi and Hallmark. We spun Carusele out of Ignite Social Media in 2015 after developing a unique approach to content that makes influencer marketing much more effective.

Company 108

Company Tumblr Influencer Campaign 108

Audiense

JUNE 7, 2016

World Health Organization ( WHO ) is the third most followed account among UN agencies on Twitter, with almost 3 million followers. And for many Twitter users, WHO is the go-to place to learn more about lesser-known diseases or outbreaks. A: Does your team manage all the WHO Twitter handles, including the country-specific ones?

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. No effects.

Social Media 60

Social Media Brands Case Study Film 60

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Squatty Potty.

Communities 100

Communities Consultant Campaign LinkedIn 100

Convince & Convert

OCTOBER 16, 2015

In pursuit of Guinness World Record glory, Chicken Treat, an Australian restaurant chain, has handed its Twitter account over to a tweeting chicken named Betty. The campaign was launched on October 8 th , and Betty has been at it for over one week now. Chicken Treat (@ChickenTreat) October 15, 2015. Betty’s mission? Sound crazy?

Campaign 60

Campaign Newsletter Education Team 60

Ignite Social Media

MAY 26, 2022

According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. It’s evident how, today, influencer partnerships hold a positive impact on brands and their social media campaigns. Prioritize Quality Content.

Social Media 156

Social Media Strategy Marketing Influencer 156

Convince & Convert

AUGUST 14, 2015

If Virgin Atlantic’s new social media campaign is any indication, the answer is a mix of weird, wonderful, and thoughtful offers. Virgin Atlantic (@VirginAtlantic) August 11, 2015. Customers have to enter by August 31 st , and entries can be submitted across Facebook, Twitter, and Instagram. VirginAtlantic #PassingOnTheLove.

Proposal 60

Proposal Class Airlines Upcoming 60

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. The UK, Brazil, Canada and France have all seen consistent Twitter engagement over the past three years on these days.

Retail 108

Retail Sentiment Project Instagram 108

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. Big brands Wendy’s and Netflix are often seen slinging zingy comebacks, especially on Twitter. Definitely don’t do that. Get creative!

Social Media 142

Social Media Meme HootSuite Influencer 142

Mindjumpers

NOVEMBER 17, 2015

I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria. Social channels like Facebook, twitter, Instagram, Google Plus, LinkedIn, Youtube and some others come to mind as platforms that we use to make even the silliest thing go viral in a matter of minutes.

Activities 0

Activities Social Media Hashtag Campaign 0

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. In addition to the imagery itself, the campaign also includes a strategy for amplifying these stories of joy (and the Black creative voices behind them) through brand and editorial partnerships, including Refinery 29’s Unbothered and Black Women Photographers.

Issues 134

Issues Survey Campaign Authentication 134

Audiense

JUNE 17, 2016

Leo Burnett furnished a list of their top 25 campaign, and to celebrate the Cannes Lions season, we thought we’d give you our top three picks from that list. We also have what Team Audiense is reading this week, and other Twitter Trends you should be keeping on top of! — REI (@REI) November 27, 2015. Rei’s #OptOutside.

Film 60

Film Campaign Hashtag Twitter 60

Audiense

MAY 16, 2016

How does Porsche implement Twitter into its social strategy? Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign.

Strategy 113

Strategy Automotive Campaign Social Media 113

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Convince & Convert

NOVEMBER 6, 2015

This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image. Lean Cuisine (@LeanCuisine) October 27, 2015.

Company 60

Company Campaign Communities Video 60

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign.

Case Study 100

Case Study Consultant Campaign Flickr 100

Danny WhatMough

SEPTEMBER 5, 2014

Twitter revealed that it might launch an algorithm for the newsfeed in 2015. Twitpic is to close following a Twitter trademark row. Hootsuite acquires Brightkit and launches Hootsuite Campaigns. Car brand Acura lets you customise your own car all through Twitter Cards.

Notification 40

Notification Twitter HootSuite Apple 40

yMarketingMatters

NOVEMBER 2, 2016

LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Ignite Social Media

JANUARY 3, 2017

The last quarter of 2015 for paid social buying proved what is typical for most traditional buying, this quarter is the most expensive. This time frame might be a necessity for some but if not, avoid running your campaigns around this growingly expensive time period by moving into the summer months or the first quarter of 2017.

Buy 127

Buy Social Media CPM CPC 127

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 40

Twitter Tips Fashion Open Source 40

Audiense

MAY 10, 2016

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Rainforest. Volcano. 'Nuff

Brands 103

Brands Hosting Hotels Campaign 103

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Therefore, platforms like Facebook and Twitter are effective for creating a grassroots movement around climate change. The Role of Experiential Cognitive Processing.

Social Media 88

Social Media Sentiment Analysis Study 88

agora pulse

OCTOBER 5, 2016

The word “automated” has a bad name among social media managers on Twitter and it’s easy to see why. I use the tool IFTTT to create that instruction for some of my busier Twitter accounts. On my personal account I prefer to go manual as I love the genuine interaction with other Twitter users like influencer @EdLeake.

RSS 113

RSS Social Media Management Hashtag Feed 113

Convince & Convert

FEBRUARY 25, 2016

To enter, fans could find information about the contest and corresponding hashtags either through the live race broadcast on FOX or by following @NASCAR on Twitter. “This campaign is unlike anything we’ve ever done, inspiring fans who love to race, and creating experiences for them to race other fans on social media.”

Social Media 60

Social Media Hashtag Activities Eventful 60

Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you.

Advertising 112

Advertising Social Media List Statistics 112

agora pulse

JUNE 22, 2017

Unlike Twitter , Facebook doesn’t have a separate advanced search function. Most articles about it date from 2013 to 2015. This is really useful for building up targeted Facebook ad campaigns. Hashtags aren’t just for Twitter and Instagram. It wasn’t always like this. What Happened to Graph Search?

Tips 127

Tips Hubspot Facebook Hashtag 127