Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. REI’s CEO, Jerry Stritzke believes that the relationships between consumers and brands are changing — whilst you used to be able to win people over with deals, you now need “something more”, he told Business Insider.

Brands 94

Brands Retail Campaign Authentication 94

The Social Media Hat

JULY 7, 2016

The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. In a study of 100 top brands, engagement per post has grown at a rate of 53% year-over-year. In a study of 55 brands, the brands posted an average of 1.5 Tweet this! Tweet this!

Instagram 158

Instagram How To Mobile Notification 158

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. The hashtag has been used over 10k times on Instagram alone.

Issues 134

Issues Survey Campaign Authentication 134

Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. Finding opportunities to make new connections.

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Socialmedia.biz

FEBRUARY 11, 2019

For example, a 2014 study found that when people correlate weather-related events, like rising temperatures, with climate change, they have a greater chance of perceiving risks and mobilizing prevention measures. Most of this information aligns with your interests and offers a personal context. Tracking Search Volume.

Social Media 88

Social Media Sentiment Analysis Study 88

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Hence, they would expect such content from brands on Instagram. ” We previously found that major brands post once or twice per day to Instagram. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Instagram posts using at least one hashtag receive 12.6% Of the top brands using Instagram, 60% use the same filter for all content. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Buffer Social

DECEMBER 4, 2019

Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business. It’s currently only available to select brands like Nike and Kylie Cosmetics. What is social commerce? How to say hello to us.

Social Media 98

Social Media Instagram Apparel Groups 98

Talkwalker SM

APRIL 5, 2016

With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions .

Influencer 60

Influencer UGC Content Marketing 60

ProBlogger

AUGUST 30, 2015

We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. Check out out Pamelas example at Big Brand Webinars. Look at your brands Instagram account. Create a hashtag strategy for Instagram that makes it easy for people to find your photos. Need an example of content events?

Training 20

Training Eventful Tips Analytics 20

Sprout Social

MARCH 1, 2017

Although Instagram is mostly known as a great tool for branding and engagement , it can also be a direct source of new customers. 1 reason people unfollow brands on social media. Most brands default to just using their website’s home page here, but that’s not always the best option. And here’s why.

Buy 40

Buy Instagram Mobile Features 40

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JUNE 7, 2016

Likes replaced Favorites in 2015, and use a heart instead of a star icon. Mobile footprint : Informs you about which wireless carrier and device your audience is using. And if you’re looking for something not so specific, there’s also a Recurring Trends option, which highlights some of the most popular hashtag trends on the platform.

Metrics 40

Metrics Twitter Comparison Report 40

Convince & Convert

MARCH 4, 2016

While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016. Conveying Data.

Marketing 60

Marketing Statistics Directory Data 60

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. If you have the Buffer mobile app, you can also schedule stories and Buffer will send you a push notification when it’s time to add to your story, so that you can finish the post in Instagram. Use the Buffer mobile app to add content from your phone.

Features 84

Features Sentiment Analytics Statistics 84

Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. So what are brands offering to keep their audience engaged?

Brands 123

Brands Twitter Fashion Ensembli 123

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And yet – 80% of brands advertised on social media sites in 2014. VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

NOVEMBER 21, 2016

billion monthly users (up 16% from Q3 2015). Instant Articles load up to 10 times faster than the mobile web. Or a fast-food brand will be able to pinpoint specific restaurants. Previously, brands have targeted broader spaces, like thousands of high schools, with Snapchat’s location-based ads. Acquisitions: .

Trends 40

Trends Social Media Predicition Instagram 40

Hootsuite

SEPTEMBER 2, 2021

Impossible for brands to have an active presence on all, they’ll fully commit to just 2 or 3. How your business can use them: Video social media platforms are great for capturing attention, driving brand awareness, and bringing products to life in a way that still photos can’t. — Matthew Kobach (@mkobach) February 18, 2021.

Types 145

Types Social Media Statistics HootSuite 145

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School.

Team 130

Team UGC Video Training 130

agora pulse

AUGUST 17, 2017

This is particularly important when new users discover your brand for the first time—a lively page with plenty of engagement will win over their confidence much faster. It also allows you to build a community around your brand. Share a picture of your gelato with the hashtag #spoonfulofitaly!”. Your brand’s hashtags.

Engagement 135

Engagement Social Media UGC How To 135

agora pulse

FEBRUARY 15, 2017

Explore takes search, Moments, live video and trending hashtags and houses them under the same roof. From the start of 2015 to the end of 2016: Facebook increased its active monthly user base by 24.08%. Explore in action on Twitter mobile. Compromising your brand’s image is rarely worth it. GIF source. Explore All.

Twitter 117

Twitter Trends Hashtag Social Media Management 117

Convince & Convert

FEBRUARY 7, 2017

In 2015, Instagram reported having 77.6 billion in total mobile ad revenue. percent of brands use Instagram as a marketing tool. It gives consumers easy, mobile access to online shopping for your products. It attracts a larger audience, expands your reach, helps improve brand positioning, and enhances engagement.

Instagram 60

Instagram How To Hashtag Domain Name 60

Oktopost

AUGUST 15, 2022

No one expected Facebook to become the 7th most valuable brand in the world in 2022. In the same year, Chris Messina invented the hashtag – the first method of categorizing social media posts, which then became a central feature of Twitter’s platform. A Not-So-Distant Past: 2010-2015. The Rise of Video Content: 2016 to Today.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

The Social Media Hat

JUNE 27, 2016

minutes per day on social media in 2015, up from 103.2 The mobile app supports Facebook and Twitter. When it comes to monitoring, the social media tool supports Twitter, Facebook and Instagram, on both mobile and desktop. The Monitoring tab includes any media (photos or video) from your hashtag or location searches.

Social Media 164

Social Media Notification HootSuite Hashtag 164

Postcron

JULY 6, 2018

They’ve become such a common part of online communication that Oxford Dictionaries selected the “tears of joy” emoji as its Word of the Year for 2015. Although research also shows that people and brands use emojis differently , the bottom line is that emojis are more than a passing fad. Just how popular are they?

Social Media 73

Social Media Authentication Research Hashtag 73

Convince & Convert

MAY 6, 2016

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. ” Calling out brand names in copy is a big driver of clicks, too.

UGC 60

UGC Retail Influencer Price 60

Buffer Social

SEPTEMBER 20, 2018

Note: You might not want to shoehorn your brand into every single event, but hand-picking the opportunities that make sense for your business can help make Q4 hugely rewarding. When it comes to marketing over Halloween, it can be a fun time to get super creative and think about how your brand could enhance celebrations for consumers.

Small Business 98

Small Business Campaign Content Eventful 98

Postcron

JULY 6, 2018

as its Word of the Year for 2015. Although research also shows that people and brands use emojis differently , the bottom line is that emojis are more than a passing fad. How to try it Try incorporating emojis in your Instagram comments and hashtags to show excitement and happiness. Just how popular are they?

Social Media 52

Social Media Authentication Research Hashtag 52

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Some of the brands Neil has worked with include giants like Amazon, NBC, GM, HP and Viacom. Text-only updates can only convey so much and get so far.

Influencer 60

Influencer Social Media Resources HootSuite 60

Buffer Social

FEBRUARY 14, 2017

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. Having an influencer on your company’s Instagram account is a great endorsement for your brand.

Hosting 109

Hosting Instagram How To Metrics 109

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q2: Recent research shows that brands are publishing more content, but engagement is down.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q2: Recent research shows that brands are publishing more content, but engagement is down.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. In addition to the hundreds of thousands of hours that people spend watching videos each day, video marketing can also help to drive brand growth and a solid marketing ROI. You need … Resources.

Video 40

Video Twitter Content Facebook 40

ProBlogger

MAY 18, 2016

Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. With this tool, the user can see the top 10 hashtags related to one that they’re searching or one that is trending.

Research 36

Research Tools Content Hashtag 36

Sprout Social

NOVEMBER 23, 2016

And recreating an approach that worked for one brand won’t always pan out for yours. Using GIFs can make your content more compelling and help your brand stand out. More than 1 million GIFs were shared on Twitter in 2015, and Tweets with GIFs get 167% more clickthroughs than those without. JIjK3unKuw pic.twitter.com/m2MJ8NWDMo.

Social Media 40

Social Media Content Meme Geotagging 40

Buffer Social

FEBRUARY 7, 2018

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. Use hashtags strategically. How to increase your reach on Twitter in 2018.

Twitter 111

Twitter Hashtag Hubspot Feed 111