Small Business Mavericks

DECEMBER 4, 2014

2014′s Holiday Shopping Kickoff. Here’s what she says happened last weekend: People started shopping on Thanksgiving Day and most of us used mobile devices. If your mobile marketing strategies are on the back burner and your e-mail campaigns are ho-hum, you need to step up your game.

Mobile 98

Mobile Banking Overview Small Business 98

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

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Statistics Mobile comScore Marketing 108

Writtent Blog

DECEMBER 22, 2013

The 2014 Carnegie Conference – January 30-31, 2014. This year’s theme is integrating online and offline marketing strategies into comprehensive outreach – something that’s sure to provide value to most small business marketers. The Social Media Strategies Summit – February 4-6, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Webbiquity SMM

FEBRUARY 13, 2018

Small Business Trends ). Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. Social media is part of the daily routine for digital natives, and is increasingly visual and mobile. MarketingSherpa ). WordStream ). Skyword ). Digitant ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Buffer Social

AUGUST 16, 2023

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. Since 2014 our team has grown from 34 to 78 team members.

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Price Buy Insurance Cost 70

Small Business Mavericks

DECEMBER 22, 2014

As the 2014 year wraps up, the predictions and lists for 2015 are starting to roll out. A mobile-responsive website is probably what I would put at the top of anybody’s list for SEO strategies because it is how many people are finding businesses online. SEO for Small Business responsive websites SEO'

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SEO List URL Small Business 126

Hootsuite

APRIL 14, 2021

It can be used for business, too. WhatsApp Business was created specifically with small business owners in mind. If you’ve never considered adding a WhatsApp Business account into your brand’s social strategy, we’ll explore why that might be a good idea. To get started, you need a WhatsApp Business account.

Tools 140

Tools Tips How To HootSuite 140

Writtent Blog

JANUARY 2, 2014

Y ou say the mobile is the wa y of the future. How exactly should it affect the way we do business? And my theory is that it’s not about mobile or web, tvs, or tablets – it’s about the fact that screens are everywhere, they’re connected …[but] the only thing that matters is that the screen is in front of me.

Trends 74

Trends iPhone YouTube Collaboration 74

Webbiquity SMM

FEBRUARY 2, 2016

Most small businesses struggle to measure the results of digital investments. A third of marketers say they don’t know which digital tactic has the biggest revenue impact, and nearly one if five small businesses don’t track anything. By 2019 mobile advertising will represent 72% of all US digital ad spending.

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Hubspot Marketing B2B Survey 100

yMarketingMatters

JUNE 4, 2013

This should be the year that your small business becomes confident and adept at social media. Pick the specific platforms that make sense for your business: You should decide which platforms are the most worthwhile places to reach your audience, thus seeing greater returns as a result. Mobile Has Arrived.

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Trends Smart Phone Marketing Mobile 100

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. Doing Business In An Appified Economy.

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Mobile GPS Wireless Compete 111

Small Business Mavericks

SEPTEMBER 26, 2014

Facebook shows more articles, comments & mobile clicks matter — December 2013. Facebook negates text updates from Pages as being different than text updates from friends — January 2014. Facebook says the best way to share is by using a link-share — January 2014. So, there it is.

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Facebook Feed Feedly Organization 111

Webbiquity SMM

FEBRUARY 23, 2016

Small business loves Facebook, though most don’t know if it “works.” ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. 93% of small business owners/marketers use Facebook, ahead of Twitter at 79%.

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Social Networking B2B LinkedIn Instagram 100

Small Business Mavericks

DECEMBER 11, 2013

Mobile traffic is relevant – Mobile engagement is not going away. Mobile traffic is growing, and if you don’t have a responsive website in 2014, then you are way behind the online marketing curve. You should be tracking your mobile traffic and increasing your engagement with mobile users.

Analytics 98

Analytics Mobile Cost Statistics 98

Webbiquity SMM

JANUARY 19, 2016

64% of sales reps say they closed at least one deal in 2014 directly from social media use. And of small business owners who use social media, 92% agree that “social media marketing is important for my business.” billion use social networks from a mobile device. Pew Research ). 70% of the U.S.

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Social Media Marketing Survey Metrics 100

Small Business Mavericks

NOVEMBER 12, 2014

It’s clear from research like the 2014 Local Search Ranking Factors that “ From year to year, the only thing you can count on in local search results is change.” What about being responsive to the challenges of the smaller screens that mobile devices use? Part of that public aspect is your website.

Engineering 119

Engineering SEO Mobile Research 119

Small Business Mavericks

SEPTEMBER 21, 2015

In fact, while it is used quite extensively (as of November 2014, 300 hours of video are uploaded to YouTube every minutes), I’d say it’s still a bit under-used. It’s interesting to note that three of them were: Mobile optimization will become more important than ever (it has). Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Diva Marketing Blog

JULY 17, 2014

Diane Everson , publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business.

Construction 97

Construction Small Business Exercises Communities 97

Small Business Mavericks

OCTOBER 14, 2014

The 2014 Local Search Ranking Factors Survey results have been announced on Moz, and of course they are interesting! Signals (6.9%) (Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.). My Business Signals (14.7%) (Categories, Keyword in Business Title, Proximity, etc.). Behavioral/Mob.

Survey 102

Survey Aggregator Review Google 102

yMarketingMatters

SEPTEMBER 23, 2016

The ‘Location’ tag will be displayed underneath the current website link on a business page and when tapped, will open up a map showing the business location and enable users to get directions from their current location. More than one-third of mobile phone users (89.4 million by 2019. By 2017, an estimated 51.8%

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Instagram Mobile Social Networking Hashtag 100

yMarketingMatters

FEBRUARY 10, 2014

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Much has changed over the last year in social media, and it will continue to change in 2014.

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Social Media Mobile YouTube Social Networking 279

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Diva Marketing Blog

AUGUST 4, 2014

Diane Everson , publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business.

Construction 40

Construction Small Business Exercises Communities 40

Buffer Social

JUNE 30, 2017

Ellen DeGeneres (@TheEllenShow) March 3, 2014. If you’d like to hear more about the “Nuggs Guy” and how entrepreneurs and small businesses use social media, check out episode #47 of The Science of Social Media where we chat with Paul Jarvis. . If only Bradley’s arm was longer. Best photo ever.

Social Media 111

Social Media MySpace Hashtag News 111

Convince & Convert

JANUARY 6, 2016

Here’s where the power of experience comes into play again: Why not team up with experts to spread awareness and showcase your business’ unique selling point? Ride-sharing app Sidecar did this in 2014 when they partnered with famous bloggers to create a one-of-a-kind experience for their customers. Don’t Forget Offline Marketing.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Webbiquity SMM

JANUARY 20, 2015

” However—beware of mobile users: “mobile accounts for 47 percent of total traffic to LinkedIn. 10 Steps To Use LinkedIn For Small Business by MarketingThink. In the end we see the cost/customer as effective.” While this is great for increasing ad impressions, this is generally bad for gated content.”

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LinkedIn Marketing B2B Groups 100

Small Business Mavericks

OCTOBER 24, 2014

Rebecca Maynes of Mediative lets us see the results of their 2014 study on how users view and interact with today’s Google SERPs. The preponderance of mobile phones has changed the way we look at search results. ” – Rebecca Maynes. There’s a fascinating look at eye-tracking research on the Moz Blog.

Mobile 131

Mobile Patterns Study Engineering 131

Socially Sorted

FEBRUARY 27, 2017

For most small business owners it’s frustrating, watching their marketing efforts result in diminishing reach and results. Adobe Spark Pos t – create animated images using their mobile app. Animoto – their desktop tool allows you to create awesome videos but check out their mobile app too!

Facebook 40

Facebook Video Eventful Engagement 40

Buffer Social

JANUARY 10, 2023

But all along, she continued to work on her small business – a dream she just couldn’t let go of. Going all in on her small business and opening up an Etsy shop During college, Janet was doing a little bit of everything. She opened her very own Etsy shop in 2014 for exactly $100.

Small Business 16

Small Business Class Retail Instagram 16

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. The Benefits of Social Media for Business.

Social Media 40

Social Media Avatar Social Networking Compete 40

Buffer Social

JULY 22, 2020

We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business. As a company, we’ve rallied around serving small businesses. We narrowed in on bloggers, individuals, and small business owners. In 2012, it was time to focus slightly more.

Products 93

Products Small Business Team Price 93

yMarketingMatters

MARCH 30, 2014

These Updates are seen by your followers on your Company Page as well as on their newsfeed (across all devices including mobile). You can also request a copy of the recommendations that were present as of March 4, 2014. The recommendations will be available through Customer Support until Friday, May 30, 2014.

LinkedIn 223

LinkedIn Products Real Estate Repository 223

Ignite Social Media

NOVEMBER 23, 2020

Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? Mobile-first video is an excellent asset to leverage. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

Small Business Mavericks

MARCH 17, 2014

Marketing Pilgrim posted an interesting infographic today titled “5 obvious SEO trends for 2014 you’re probably ignoring anyway.” Mobile SEO – This includes optimization for smartphones and tablets. Location-based search – This is tied to mobile search. ” I agree with. These are obvious trends.

SEO 98

SEO Trends Mobile Small Business 98

Pam Moore

DECEMBER 11, 2016

This is up from 808 words in 2014. 53% of email are opened on mobile devices (campaign monitor). Related Stories How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7 10 Time Hacks to Design Your Dream Life and Business 10 Ways Small Business Can Use Facebook Live Video Streaming.

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Template Templates Content NewsCred 167

Webbiquity SMM

MAY 23, 2017

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. In fact, spending for online videos has gone up 114% since 2014. Did anybody say B2B is boring? Not if you look to these guys for inspiration. Dig right in!

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B2B Strategy Marketing Microsoft 198

yMarketingMatters

FEBRUARY 28, 2016

Note that these tactics apply across the board for both large and small businesses , in both B2C AND B2B , as all people are “consumers”; this is now P2P, People-2-People marketing! Consumers Are Mobile. Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012.

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Social Media Marketing Mobile B2B 100