Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. With a calendar, content marketers can see, at a glance, what and when original content needs to be produced, which channels should be supported and who on the content team is responsible for each task. Be effective.

Content 319

Content Marketing Curation Template 319

Keyhole.co

JULY 25, 2023

Making a positive difference in the world is no simple task – but a carefully thought-out non-profit social media strategy can help you accelerate the tides of change. Social media can be a vital tool to get your message across, create discussion about the issues you tackle and, ultimately, raise money for your cause.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

DECEMBER 28, 2014

Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers.

Social Media 167

Social Media Skills Training Software 167

Ari Herzog

JANUARY 8, 2014

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. Most of the time their tweets promote their employer, their industry, or social media in general. Sara Lang manages social media for AARP.

Twitter 185

Twitter Chemicals Sports Yahoo 185

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

B2B 110

B2B Social Media Marketing Survey 110

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Buffer Social

AUGUST 2, 2017

One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? . I kept wondering, is there really a social media manager formula for success? Inside a social media manager’s schedule.

Social Media Management 112

Social Media Management Social Media Curation How To 112

Buffer Social

AUGUST 2, 2017

One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? . I kept wondering, is there really a social media manager formula for success? Inside a social media manager’s schedule.

Social Media Management 112

Social Media Management Social Media Curation How To 112

Social Media Marketing

APRIL 3, 2013

A roundup of relevant links affecting our industry. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015.

Social Media 160

Social Media Flipboard Storify Reddit 160

Mindjumpers

JUNE 16, 2014

Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. Where’s Social Media Going in 2014?

Social Networking 166

Social Networking Conference Privacy Research 166

Social Media Marketing

JUNE 5, 2013

A roundup of relevant links affecting our industry. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Industry Salesforce.com will spend $2.5 Once again, political upheaval is seeing traction from social media over local media - this time in Turkey.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Sprout Social

DECEMBER 22, 2016

It’s well-known that social media isn’t simply a broadcast platform. Any successful social media strategy includes sharpened social listening to know who you are and aren’t reaching within your industry—as well as what content you should be developing to best suit your community’s needs.

Team 40

Team Report Twitter Content 40

Ignite Social Media

DECEMBER 21, 2017

Thanks to our team of social media pros who are always learning what’s new in the industry, we’ve written hundreds of blog posts in 2017. This post includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team!

Social Media Management 92

Social Media Management Instagram Buy Analytics 92

Buffer Social

DECEMBER 1, 2023

I’ve seen the value of going beyond and connecting with other teams. For example, a Customer Advocate will do a much better job of delighting customers and solving their problems if, first, they connect with the rest of their team. Social Media is always changing, and platforms come and go.

Team 79

Team Engineering Company System 79

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Rebekah Radice

NOVEMBER 9, 2015

With 63% of all social media content including an image, it’s time to increase your odds of winning the moment. Below are 7 creative (and actionable) ways to establish a strong visual brand from my recent presentation at the Visual Social Media Conference. For example, Chobani makes a delicious Greek yogurt.

Social Media 113

Social Media Brands eBook Social Networking 113

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 125

How To Social Media Management Metrics Team 125

Hootsuite

MAY 26, 2021

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? Or maybe you think it’s basically just social media advertising ? Done right, social selling can replace the dreaded practice of cold calling. What is social selling?

HootSuite 145

HootSuite How To B2B LinkedIn 145

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. 2. In-House Content Creation Teams. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. Let’s dive in! .”

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

The Realtime Report

AUGUST 22, 2014

This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. His quote, borrowed from Rory Sutherland , was about social media marketing in general, but applies directly to realtime marketing: “Brands don’t have target markets, they have target moments.”. Arby’s (@Arbys) June 18, 2014.

Marketing 187

Marketing Sports How To Vimeo 187

agora pulse

AUGUST 19, 2020

Here’s a look at what each offers social media managers and digital agencies. The definition of content curation is the process of gathering existing information like blogs, social media posts, or, ebooks written by other people or brands and sharing it with your brand’s followers. What is content curation?

Curation 130

Curation Content Curata Flipboard 130

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. How can we use social media for social good? regardless of industry. Meena Harris of the Phenomenal Woman Action Campaign. Who’s hungry?!

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Convince & Convert

JUNE 27, 2014

Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions. Dana’s team has put together the Sprouts Love Expansion campaign. Social media is fun, so geek out with it.

Retail 148

Retail Marketing Sports Team 148

Hootsuite

APRIL 14, 2021

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. If you’ve never considered adding a WhatsApp Business account into your brand’s social strategy, we’ll explore why that might be a good idea. What is WhatsApp?

Tools 140

Tools Tips How To HootSuite 140

Likeable

MAY 4, 2022

Very few people understand the ever-shifting world of social media marketing like Honey Cantrell. With that in the back of my mind, the opportunity to join Likeable presented itself in 2014 and I instantly felt like I was home. The first thing I’ll say is that the timeframe I’m talking about was a really early one for social.

MySpace 52

MySpace Meme Team Collaboration 52

Buffer Social

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. However, as any business in the consumer goods industry will tell you, it can be hard to stand out next to thousands of other quality products. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent.

Hashtag 100

Hashtag Campaign Brands Retail 100

Danny WhatMough

MAY 29, 2014

It’s is a topic that I’m very interested in, especially seeing as there is so much disruption and change happening within our industry. Will marketing, PR and social media job roles still be distinct in 5 years? — Deirdre Breakenridge (@dbreakenridge) May 28, 2014. It’s an exciting time.

Skills 78

Skills Project Industry Feed 78

Waxing UnLyrical

DECEMBER 19, 2014

Here’s what I said to Mark (minor edits that don’t impact the meaning of what I wrote): 2014 was a very interesting year for my business. As I said to Mark, one thing I have realized is that if one’s business is PR & marketing, then a certain level of social activity is necessary.

Curation 258

Curation Consultant Social Media Activities 258

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. in 2020 Q2, one of the toughest quarters on record for the hospitality industry. Relieve your customer service team. It’s happening: Robots are taking over. billion USD. Collect feedback.

Retail 97

Retail FAQ How To Survey 97

Socially Sorted

MARCH 4, 2016

In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . So I decided to share ALL the ways that my team and I manage to create awesome visual content in less time. We all want more of it. Image by Shutterstock.

Social Media 97

Social Media Content Template Templates 97

Koka Sexton

OCTOBER 15, 2013

The LinkedIn social media teams are decending into Austin this week for the sold out Spredfast Summit. If you are planning on attending, I would love to meet with you and talk about ways you are leveraging social media , I might even let you in on a few secrets I have been working on.

LinkedIn 70

LinkedIn Meeting Influencer Industry 70

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. 2. In-House Content Creation Teams. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20