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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

2014 is upon us. This trend will continue in 2014. In 2014, our focus will be on improving our mobile exposure. Residents also use these venues to contact management teams with questions and concerns. I think 2014 marketing themes will start to incorporate words like rest, refuge, and respite.

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Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. I get it, but I don’t think we – in the digital marketing industry – have really defined it and provided the rationale for a more steady state of Real-Time Marketing. Real-Time Marketing.

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Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period. Has your brand considered using Instagram video?

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Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Monitor industry and customer trends and sentiment. Develop a team with excellent visual content skills. Develop an effective content strategy – planned content with an editorial calendar. Twitter.

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How to Get Your Leadership Team To Blog More Effectively

Convince & Convert

In order to get your executive team in line with this method of blogging, here’s what they have to do. This is why executives fill their often dense posts with enough industry jargon to appeal only to other experts in the field. Share an editorial calendar with topic ideas that anyone on the executive team can claim.

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19 Twitter Best Practices That Show the Real You

Ari Herzog

Most of the time their tweets promote their employer, their industry, or social media in general. — Augie Ray (@augieray) January 8, 2014. — Katy Lynch (@thekatylynch) January 8, 2014. Justin Levy directs global social media at Citrix. — Justin Levy (@justinlevy) January 8, 2014. Quote your role models.

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How Team Sprout Uses Its Twitter Listening Report for Content Creation

Sprout Social

Any successful social media strategy includes sharpened social listening to know who you are and aren’t reaching within your industry—as well as what content you should be developing to best suit your community’s needs. This post How Team Sprout Uses Its Twitter Listening Report for Content Creation originally appeared on Sprout Social.

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