Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results.

Social Media 97

Social Media Tips HootSuite How To 97

Navolutions

JANUARY 2, 2014

2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. Social media freaks love throwing around headlines like “is SEO dead?” What is Next for SEO in 2014? My big prediction for SEO in 2014 is this: everyone is going to double down or fold.

SEO 100

SEO Adwords Small Business Google 100

Buffer Social

JUNE 6, 2018

At Buffer, we think a lot about the future of social media. It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. It’s why we call it “social” media.

Social Media 111

Social Media Engagement Marketing How To 111

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. billion in 2019.

Social Media 108

Social Media How To Metrics ROI 108

Visually SM

JANUARY 5, 2020

Spend five minutes on social media and it becomes readily apparent that people love to tug at each other’s heartstrings. Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. Video viewing metrics as of June 5, 2014.

Video 130

Video Examples Brands Marketing 130

Twist Image

AUGUST 1, 2014

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. These searches are leads.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. So which are the most followed brands on Facebook in 2019 and how did they get there?

Brands 96

Brands Facebook Campaign Sports 96

Writtent Blog

FEBRUARY 12, 2014

57% of marketers report custom content is their top marketing priority for 2014. 72% of marketers think that branded content is more effective than magazine advertisements. The most common content marketing tactic is social media, used by 87% of marketers. (Source: CMI ). Source: DemandMetric ). Source: Altimeter ).

Content 110

Content B2B Hubspot Marketing 110

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. These Social Pros operate on different levels in very different fields. Tweetable Moments Social isn’t necessarily a deal closer most of the time; a lot of it is brand recognition. robzie_ Tweet This.

Social Media 151

Social Media Strategy Apple Analytics 151

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement.

Engagement 109

Engagement Social Media Class Loyalty 109

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. So which are the most followed brands on Facebook in 2019 and how did they get there?

Brands 72

Brands Facebook Campaign Sports 72

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Image from Bigstock.com. Public Speaking.

Skills 167

Skills Social Media Patterns Class 167

Keyhole.co

DECEMBER 7, 2020

Social commerce makes that happen by allowing shoppers to finish buying things directly through social media. In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. Simply put, social commerce involves selling things directly on social media.

Social Media 80

Social Media UGC Hashtag Instagram 80

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Convince & Convert

FEBRUARY 12, 2015

For instance, most brands haven’t figured out attribution, and therefore don’t know the return on investment they’re getting. According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.”

Metrics 60

Metrics Marketing ROI Mobile 60

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Social media benefits are unclear. billion in 2014. B2B messaging gets personal. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Writtent Blog

MARCH 4, 2014

The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Answering customer FAQ in your blogs is crucial, but what if you’re a brand new startup?

Tools 111

Tools Content Marketing WordPress 111

Mindjumpers

APRIL 12, 2016

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social.

Brands 100

Brands Feed Feedly Platform 100

Hootsuite

NOVEMBER 18, 2015

Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Engagement rate.

Metrics 75

Metrics Analytics Twitter Module 75

Ignite Social Media

OCTOBER 28, 2019

Depending on your business objectives, social media marketing can wear multiple hats. It can be used to drive brand awareness, product consideration, direct sales, and customer care. From there, you’ll need to source the following metrics from your own data: Average amount a customer spends on your product per-year.

Communities 92

Communities Class Loyalty Metrics 92

Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline.

Instagram 91

Instagram Metrics Influencer Campaign 91

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Therefore, fake followers only serve to hurt brands in the long run.

Social Media 100

Social Media Marketing Hashtag URL 100

Ignite Social Media

OCTOBER 19, 2016

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Once the request is approved, Facebook will create individual Pages for each location and link them to the main brand Page within 48 hours. Perhaps you have some questions?

Brands 60

Brands Facebook Aggregator Metrics 60

Webbiquity SMM

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today.

Content 201

Content Marketing B2B Journal 201

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. Each day, the social media beast needs to be fed and its hunger never gets satiated. Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire.

Comparison 113

Comparison Metrics Analytics Engineering 113

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Sprout Social 3. Union Metrics 4. Twitter Analytics Guide. Hootsuite 5.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data. Let’s find out!

Analytics 52

Analytics Twitter Data How To 52

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 125

How To Social Media Management Metrics Team 125

Ignite Social Media

DECEMBER 21, 2017

Thanks to our team of social media pros who are always learning what’s new in the industry, we’ve written hundreds of blog posts in 2017. The Latest Facebook Performance Metrics; How Does Your Brand Compare? These numbers can be used as a guide to see how your brand’s Facebook performance compares to industry.

Social Media Management 92

Social Media Management Instagram Buy Analytics 92

The Realtime Report

JULY 29, 2014

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? sessions per month – a very encouraging statistic for brands.

Statistics 178

Statistics Mobile Notification Study 178

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data. Let’s find out!

Analytics 52

Analytics Twitter Metrics HootSuite 52

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

B2B 154

B2B Research Twitter Marketing 154

Hootsuite

NOVEMBER 18, 2015

Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Engagement rate.

Metrics 40

Metrics Analytics Twitter Module 40

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. We use tools like Sysomos and Radian6 to track millions of social media posts. In 2014, let’s make a concerted effort to not be a slave to data. Here are 20 more. And another 10 more. Where does it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134