Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Social Media Strategies Summit

OCTOBER 21, 2021

Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. 6 of the Best B2B Brands on Social Media Now. Mary Barra.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead.

Advertising 112

Advertising Social Media List Statistics 112

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. At speaking engagements, Erik is often asked, “What’s the next big thing?” highlight to tweet).

Content 60

Content Marketing B2B Journal 60

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Social Media Engagement Statistics. Don’t believe us?

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Oktopost

SEPTEMBER 30, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? But using social engagement data in your lead scoring model can make it easier to spot the potential prospects your sales teams should be focusing on. Catch all episodes here. Episode Summary.

Data 118

Data Engagement Hubspot B2B 118

Rebekah Radice

APRIL 13, 2015

LinkedIn is your chance to network and engage within a professional atmosphere. Are you looking to make B2B connections or B2C? Pinterest was the fastest growing social network in 2014, growing by a whopping 97 percent! Speaking engagements. Don’t believe me? Average time a user spends on LinkedIn is 17 minutes.

Social Media 130

Social Media Strategy How To Real Estate 130

Oktopost

OCTOBER 12, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Hot Topics of this episode include: Why the more data from social media you have, the more effective you can be at segmenting your database and delivering engaging content. Catch all episodes here.

Hubspot 118

Hubspot B2B Apple Data 118

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? What type of posts generate the most engagement on Facebook? 54% of B2B marketers said they have generated leads from social media. ( Do consumers actually listen to brands?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Hootsuite

MAY 26, 2021

Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads. Are you already engaged in social selling? LinkedIn first introduced the concept of the SSI back in 2014. What is social selling? Source: eMarketer.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Webbiquity SMM

DECEMBER 16, 2014

Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. 5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 27, 2018

As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Image credit: The Oracle of Film.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Pam Moore

DECEMBER 11, 2016

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. 70% of B2B marketers plan to create more content in 2017 compared to 2016. This is up from 808 words in 2014. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Buffer Social

NOVEMBER 8, 2023

Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success.    Time on page indicates how deeply your audience is engaging with your content. It was (and is!) high-quality content, too.

Metrics 98

Metrics Content Marketing Newsletter 98

Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. Check out the evolution of the brand’s Twitter from 2014 to 2021 below. The social team is obviously essential not only for putting your rebranding plan into action but also for engaging with customers and keeping your messaging consistent. Social media teams.

Social Media 117

Social Media How To Press Release Sentiment 117

Rebekah Radice

APRIL 11, 2016

What’s their social media engagement and conversational style? In that, businesses establish themselves as an authority in their specific niche through quality (and engaging) content. With over 300 million users , Twitter offers a unique opportunity to engage in real-time. That depends on your answers to a few questions.

Sites 114

Sites Social Media How To LinkedIn 114

Webbiquity SMM

OCTOBER 8, 2013

7 steps to rank your video higher on YouTube by iMedia Connection. Jon Whiting lists seven tips for improving video rank on YouTube. Beyond the obvious (keywords, title, description), he notes that “appearing higher than all the other videos targeted at the same keywords will depend on user engagement.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Social Media Facts & Figures for B2B Sales by Inside View. billion by 2014. by eMarketer. Yes—sort of.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Less than half view social media as important for supplier/partner engagement. ( There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. B2B Marketing Insider ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Also noted: • One in four Americans watches a YouTube video every day. • Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6

Statistics 190

Statistics Research Social Media B2B 190

Rebekah Radice

FEBRUARY 15, 2016

Social media has shifted how your company interacts and engages with prospective buyers and customers. According to Cisco , your employees have 10 times more followers than your company and 8 times the engagement you do. Video sites (YouTube, Periscope, Meerkat, Facebook Live and Blab). It’s no secret.

Trends 114

Trends Social Media Survey Mobile 114

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. YouTube got started in 2005. ” Prologue: The Reign of Print. ” Prologue: The Reign of Print.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

SEPTEMBER 22, 2015

Joe Cox lays out the advantages, features and pricing of a handful of popular social media monitoring tools including Hootsuite, Buffer, and Followerwonk : “Twitter’s own built-in search tools are incredibly limited, and Followerwonk aims to correct this, making it easier to find the right people to engage with.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. And ‘give and get’ widgets are more engaging than traditional banner ads, but no more likely to produce an intent to purchase.&#. Social Media Revolution by YouTube.

Research 191

Research Social Media B2B Statistics 191

Buffer Social

FEBRUARY 16, 2017

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below! Engagement. 4) Video views on Twitter grew 220X from December 2014 to December 2015 ( Twitter , 2015).

Social Media 111

Social Media Video Strategy Statistics 111

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. Silver: $49/month – 10 social media accounts, 8 users, and unlimited fans and followers.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

OCTOBER 17, 2016

The most effective way to grow your Twitter account is to engage with others. Engage Twitter is all about communication. Engaging will put you on users' radar who otherwise wouldn't have any idea who you are. In addition to being famous, many celebrities engage on Twitter successfully because they’re entertaining.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

MARCH 24, 2016

But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” The default goal is the number of visitors and engagement. There are no improvements in user engagement, social sharing, and conversions. ” Today, I will make things easy for you. Write a Listicle.

Content 60

Content Template Templates Statistics 60