Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Over the years, Convince & Convert has continued to refine its social media strategy process. Social Media Strategy in 8 Steps (Summary). Loyalty and retention?

Social Media 60

Social Media Strategy How To Marketing 60

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy Marketing B2B Conference 125

Waxing UnLyrical

JUNE 28, 2013

John Friedman (@JohnFriedman) May 28, 2013. On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013.

CSR 258

CSR Survey Consultant Loyalty 258

Buffer Social

JUNE 18, 2018

It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. It’s an opportunity to generate word-of-mouth, build loyalty and create advocates for their brand. “We

Communities 95

Communities Company Social Media Case Study 95

Twist Image

APRIL 19, 2013

Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Facebook was most cited as the hardest to maintain social-media platform, according to the survey.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Buffer Social

JULY 6, 2017

But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. Let’s get started… Learn from These 10 Social Media Mistakes We’ve Made. Being on all social media platforms.

Social Media 112

Social Media Curation UGC Instagram 112

Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

YouTube 151

YouTube Tips Authentication Loyalty 151

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. The miracle of social media is its impact reaches beyond just one customer. And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!). Fast forward 66 years. Understand.

Social Media 67

Social Media Airlines Film Foursquare 67

Diva Marketing Blog

DECEMBER 25, 2012

Unlike the impact of Macy's initiative, social media impact reaches beyond just one customer. Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing. For the first time, the entire enterprise has skin in the game. oops wrong film.

Social Media 91

Social Media Film Foursquare Loyalty 91

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Forge meaningful social relationships. Social media has forever changed the way we use the Internet and consume information. Overall, U.S.

Retail 217

Retail Discount Loyalty Mobile 217

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.”

Brands 125

Brands Sports How To MySpace 125

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Is Nissan building brand loyalty ?

Loyalty 134

Loyalty Nielsen Social Media Case Study 134

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

Authentication 142

Authentication Loyalty Buy Study 142

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76

Video Film Meme Trends 76

Absolute PA

AUGUST 8, 2014

This week I learnt that (once again) my blog has been listed as an influential resource – named as a Top 10 UK Marketing Blog by Search Engine Journal. I say, once again, because last year I was named one of 50 Top UK Online Marketing Influencers & Bloggers of 2013. Naturally, Im thrilled. Over To You.

Journal 92

Journal Small Business Loyalty Blogger 92

Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

SMS 165

SMS Campaign Mobile Marketing 165

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Twist Image

FEBRUARY 21, 2013

This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. " Beyond the marketing message. Marketers create messaging around campaigns.

Content 107

Content YouTube Loyalty Advertising 107

Buzz Marketing for Technology

JANUARY 16, 2013

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. It’s no longer an option for marketers—it’s a must-have.

Loyalty 275

Loyalty B2B Retail Mobile 275

Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 108

Health Care Case Study Study Campaign 108

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model.

ROI 69

ROI Case Study Health Care Insurance 69

Twist Image

APRIL 24, 2013

Not many marketing professionals are willing to do that. Personally, I''m guilty as charged when it comes to being a maniacal evangelist for digital marketing. in how they market, share and extend the discourse because they want their ideas to spread. I have to do social media. Why maniacal? If it''s not for you.

Journal 111

Journal Sentiment Publishing Advertising 111

Writtent Blog

APRIL 30, 2013

If your brand is paying for low-quality content marketing, you might as well be throwing your money away. If you’re unsure how prospects and search engines perceive your content marketing, consider the following factors: Length. Amit Singhai, a Fellow at Google has stated that content marketing isn’t just about content.

Reputation 87

Reputation Engineering Case Study Meme 87

Convince & Convert

FEBRUARY 5, 2016

But even if your marketing team’s initial guesses exceed your conversion goals, this is only your starting point. How do you find those optimal sweet spots with your social media followers? The call to action is arguably the most important thing on your website , and one that has been obsessed over by many a marketing pro.

Types 60

Types Strategy Content Trends 60

Convince & Convert

DECEMBER 11, 2015

As a result, most marketers phone it in, and most customers are unimpressed. highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Make It fun. ” to share with our audience, and it never once talks about video marketing.

Campaign 60

Campaign List Tips Embedding 60

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. It will reveal blogs and media sites that have mentioned your brand. Social Traffic. That’s quite a statement.

Skills 89

Skills Analytics Press Release Metrics 89

Jeff Esposito

FEBRUARY 20, 2013

I challenge you to think about turning off the tube for a bit and reading more in 2013. The Social Media Strategist. No B t Social Media. The Science of Social. Marketing in the Round. Fierce Loyalty. Below is the list of books I read in 2012 (hyperlinked books have reviews): The Flinch.

Loyalty 44

Loyalty Review Buy LinkedIn 44

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. You could say it was crash course.

Sports 52

Sports Communities Brands Company 52

Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. Instagram was all the rage, and I've even heard from a number of sources that it is now one of the definitive social networks for the teen and tween demographic. Think of the loyalty and following Instagram would have if they tried that. So what happened?

Instagram 168

Instagram Flickr Privacy Policies 168

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” Which social media marketing tools are most useful?

Social Media 212

Social Media ROI B2B Marketing 212

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. It will reveal blogs and media sites that have mentioned your brand. Social Traffic. That’s quite a statement.

Skills 53

Skills Analytics Press Release Metrics 53

Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 40

Health Care Case Study Study Campaign 40

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. It will reveal blogs and media sites that have mentioned your brand. Social Traffic. That’s quite a statement.

Skills 40

Skills Analytics Press Release Metrics 40

Sherrilynne Starkie

JUNE 9, 2013

Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure. It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. Tracking the KPIs of Social Media.

Analytics 380

Analytics Social Capital Klout Analysis 380

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

Data 219

Data Loyalty Mobile Hotels 219