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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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The Evolution of Social Media, and of Likeable

Likeable

The problem was, FiOS was still quite new, and we had trouble finding people who both already had service and wanted to host (even free) house parties. We quickly refocused on social media as word of mouth. (It We had built a team of 30 amazing social media strategists, content creators, and account execs.

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How Will Ford Go Further with the Launch of the 2013 Fusion?

Social Media Marketing

I've been fortunate to be part of some amazing vehicle reveals and launches that involve social media during the four years that I've been at Ford. Or, as MediaPost recently observed , Ford "could probably publish a textbook on social-media launch strategies for cars and crossovers."

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The Oscars: content marketing success

Sherrilynne Starkie

The Academy Awards 2013 have come and gone. And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. Related articles.

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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. Is social ineffective or just invisible? Maybe that’s so.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so.