Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. Currently, I don’t directly manage any brand’s social media channels, though I have in the past. As the resident social media expert person, I blurted out, “Of course! We already use “social” in isolation.

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The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

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Hootsuite

AUGUST 18, 2020

The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. We’re going to lay out how the algorithm works, as well as all the latest YouTube algorithm changes for 2020.

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The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers.

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Social Media Strategy Case Study Airlines 186

The Realtime Report

JUNE 27, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. Twitter: 255 million monthly active users. if you have additional updates, or a social network that you feel should be on the list. . Twitter Sees Over 300 Million Tweets About #WorldCup (And Counting). Facebook: 1.23 via Facebook.

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Mindjumpers

DECEMBER 11, 2012

As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users.

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Social Media Privacy Nielsen Social Networking 254

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Put their product commercials and training videos on YouTube. Hand social media activities over to a junior staff member or intern with no communications experience. Those are all important factors in how NOT to engage in social media.

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Proactive Report

NOVEMBER 12, 2011

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social media education and training. Social Intelligence. The number of social media monitoring tools has exploded and at last count there were over 200 on the market.

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Trends Social Media Social Graph Analysis 103

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. YouTube has a series of short films about the collection. million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6

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SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to.

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Social Media Meme Advertising Strategy 220

Convince & Convert

MAY 15, 2012

Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. Connect with her on Twitter. May 24, 2012, Columbus, Ohio. Ohio Growth Summit.

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The Realtime Report

JULY 26, 2012

Australian ranks fourth worldwide in social media penetration – behind only the US, Canada and South Korea. million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. A total of 9.8 giveaways (54%). product information (48%).

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Social Media Discount Comparison Social Networking 175

Ignite Social Media

JANUARY 6, 2020

From sharing life experiences in real time to virtual shopping with augmented reality, social media has become a part of everyday life for most people in the world, including those who were born well before the dawn of the internet. Twitter – 2010. Twitter launches. YouTube – 2010. Credit: Shareaholic.

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The Realtime Report

JANUARY 10, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. Twitter: over 218 million monthly active users. via Twitter. if you have additional updates, or a social network that you feel should be on the list. . 80% of World Leaders On Twitter. Facebook: 1.19 billion monthly active users.

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The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. 4yUkong5zZg via @ youtube.

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Mindjumpers

MARCH 5, 2014

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Japan’s social media landscape is equally as diverse as the country’s description. We’ve taken a look at some of the leading social platforms and emerging new trends in the land of the rising sun.

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SocMed Sean

JANUARY 8, 2012

The biggest category of content that attracted visitors to SocMedSean.com in 2011 was definitely my social media comic strips. In case you missed them, here are links to all my 2011 social media comics in one post. In case you were wondering, my favorite comic that I created this year was The Social Media Kneejerk.

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Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

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Social Media Marketing Survey Metrics 100

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

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YouTube Strategy B2B Marketing 111

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content.

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Social Media Analysis How To Analytics 84

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

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Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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The Realtime Report

JANUARY 17, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. Twitter: over 218 million monthly active users. via Twitter. if you have additional updates, or a social network that you feel should be on the list. . According to 13 states so far (6 back in 2012, 7 more in 2013), the answer is no.

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Social Networking Social Media Tumblr Reddit 132

The Realtime Report

AUGUST 23, 2012

Obama posted more than twice as many YouTube videos as the Romney campaign. The study examined the websites of the two campaigns in detail, as well as their postings on Facebook, Twitter and YouTube – and the public reaction to that content. both campaigns averaged two posts per day on Facebook.

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Campaign Engagement Social Media Study 181

Twist Image

MARCH 8, 2012

If you have not seen the Kony 2012 video, you may be living under a rock. " Lessons from a Social Media master class. Because they're using both YouTube and Vimeo , they make it extremely easy for people to watch, share and discuss it. Twitter spam. Social Media backlash.

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Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. adults use the social network. The only platform that has Facebook beat with this demographic is YouTube, with 74%. Some social media networks tend to be popular with specific age groups. And it has definitely changed.

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Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. They've made great use of Flickr, YouTube, Twitter, Facebook and more and have always led with a very human and very customer-centric approach. That finger wag gets me every time.

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Travel Social Media Airlines iPad 165

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. New Media Entities are Born.

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Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

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Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

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Social Media Trends Mobile Social Networking 100

Twist Image

MARCH 22, 2012

Starting a Blog in 2012 is a little bit more complex. Afterall, you can Blog on your Facebook page, you can micro-Blog with Twitter or video Blog on YouTube. You can even Blog using tumblr - which is a hybrid online social network and Blogging platform - or you can Blog for an existing online publisher like The Huffington Post.

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The Realtime Report

JUNE 20, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. Twitter: 255 million monthly active users. In 2012, that figure was at 3.4%; in 2013 it was 9%. Since 2012, mobile and tablet video viewership is up 532%. Social Media Statistics #RLTM scoreboard mobile video Ooyala social media statistics'

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Rebekah Radice

MARCH 6, 2017

Want to create videos you can share on social media, but struggle to find the right tool? I’ve used Animoto since 2012 and while, in full disclosure, this is a sponsored post…. The Top Video Creation Tool for Social Media (and How to Use it). You can add your video to Facebook, YouTube, even Twitter.

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Video Social Media Tools How To 134

Devumi

DECEMBER 3, 2014

Here are a few business mistakes on social media that you can avoid to be sure that you don’t wind up being the wrong kind of Internet famous! Business Mistakes on Social Media: Learn from their #FAIL! The #McDStories campaign was meant to get some free positive PR on their Twitter account. " [link].

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Social Media Hashtag YouTube Video 92

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law.

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Committee Mashup Policies Wikipedia 312

Mindjumpers

FEBRUARY 26, 2014

This is the follow up to our Brazil post in our short series that examines the state of social media around the globe. Japan’s social media landscape is equally as diverse as the country’s description. Japan’s social status quo. Enter Twitter and Facebook whose popularity started to increase around this time.

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Social Media MySpace Trends Energy 113

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.

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