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Six important shifts for social media in 2012

Dave Fleet

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. My hope is that this will continue in 2012. Better objective-setting. Better objective-setting.

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2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. Here are two charts that show the responses.

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. 2012 Edelman Trust Barometer Canada and Global Results. Implications for Social Media.

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The State of Social Media Marketing– Annual Survey Report

Mindjumpers

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey.

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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012.

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2012 in Recap: The Year of Visual Social Media

Mindjumpers

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. In 2012, the photo sharing platform Instagram became immensely popular, which proved that users are increasingly visually focused. What do think are the highlights of the visual web 2012? Facebook Timeline.

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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign. What did you think were the most interesting case studies of 2012?