Hootsuite

AUGUST 18, 2020

The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. We’re going to lay out how the algorithm works, as well as all the latest YouTube algorithm changes for 2020.

YouTube 145

YouTube HootSuite Metadata Notification 145

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. Currently, I don’t directly manage any brand’s social media channels, though I have in the past. As the resident social media expert person, I blurted out, “Of course! We already use “social” in isolation.

Social Media 156

Social Media Consultant YouTube Instagram 156

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. The organization counted 4.7

Mobile 182

Mobile Foursquare Facebook Tumblr 182

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Mindjumpers

MARCH 5, 2014

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. Japan’s social media landscape is equally as diverse as the country’s description.

Social Media 200

Social Media Mobile MySpace Trends 200

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers.

Social Media 186

Social Media Strategy Case Study Airlines 186

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to.

Social Media 220

Social Media Meme Advertising Strategy 220

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Ignite Social Media

JANUARY 6, 2020

From sharing life experiences in real time to virtual shopping with augmented reality, social media has become a part of everyday life for most people in the world, including those who were born well before the dawn of the internet. YouTube – 2010. YouTube is serving more than 2 billion videos a day. Yes, really.)

MySpace 134

MySpace Instagram Social Networking YouTube 134

The Realtime Report

JULY 26, 2012

Australian ranks fourth worldwide in social media penetration – behind only the US, Canada and South Korea. million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. A total of 9.8 giveaways (54%). product information (48%).

Social Media 175

Social Media Discount Comparison Social Networking 175

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

The Realtime Report

AUGUST 23, 2012

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. both campaigns averaged two posts per day on Facebook.

Campaign 181

Campaign Engagement Social Media Study 181

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. billion people log in to the platform every month. adults use the social network. The only platform that has Facebook beat with this demographic is YouTube, with 74%. Facebook is the most popular social network among seniors.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Short-form video content isn’t new.

Video 113

Video HootSuite How To UGC 113

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content.

Social Media 84

Social Media Analysis How To Analytics 84

Mindjumpers

FEBRUARY 26, 2014

This is the follow up to our Brazil post in our short series that examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. Japan’s social media landscape is equally as diverse as the country’s description.

Social Media 113

Social Media MySpace Trends Energy 113

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

Twist Image

MARCH 22, 2012

Starting a Blog in 2012 is a little bit more complex. Afterall, you can Blog on your Facebook page, you can micro-Blog with Twitter or video Blog on YouTube. You can even Blog using tumblr - which is a hybrid online social network and Blogging platform - or you can Blog for an existing online publisher like The Huffington Post.

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Domain Name WordPress Tumblr How To 111

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., In 2012 he founded a creative design agency. Influencer Marketing Going Micro.

Trends 166

Trends Marketing Influencer B2B 166

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. New Media Entities are Born. Twitter is the new sports ticker.

Sports 134

Sports Social Media comScore Tweetdeck 134

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Socialmedia.biz

JUNE 8, 2018

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.

Training 93

Training Company Social Media Skills 93

Rebekah Radice

MARCH 6, 2017

Want to create videos you can share on social media, but struggle to find the right tool? I’ve used Animoto since 2012 and while, in full disclosure, this is a sponsored post…. The Top Video Creation Tool for Social Media (and How to Use it). You can add your video to Facebook, YouTube, even Twitter.

Video 134

Video Social Media Tools How To 134

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Talked on the phone?

HootSuite 120

HootSuite URL Analytics Forums 120

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest.

Study 256

Study Social Media Survey YouTube 256

Twist Image

DECEMBER 13, 2011

Brands and popular individuals have done a great job of mucking up their reputation via Social Media. Whether it's a Weinergate or Kenneth Cole choosing a bad time to promote a new line of clothing , this has less to do with people and their unfamiliarity with Social Media as it does with understanding media in its entirety.

Social Media 111

Social Media How To Guidelines Publishing 111

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. Walk us through what invisible user means.”

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Twist Image

JANUARY 9, 2014

from January 2012: "Google has the power (and ability) to make Google+ (and everything being shared within it) the underlying social platform within all of its many applications ( Android , Gmail , Google Docs , Picasa , Google Maps , Google News , YouTube , etc.). Everything is social.

Picasa 108

Picasa Google Instant Messaging YouTube 108

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. million subscribers to its YouTube channels and nearly 1.6 On September 20th, Guinness World Records announced that Gangnam Style had the most “likes” on YouTube ever.

Content 194

Content Film Marketing How To 194

Socialmedia.biz

JULY 14, 2016

Content is still incredibly important, but there’s a not-so-new beast called social media that many business are still neglecting and missing out on entirely. Search engines are placing higher importance on what’s coming from social media. What else ranks directly from social? Need proof? Your profile.

Social Media 60

Social Media NoFollow SEO Engineering 60

The Realtime Report

JANUARY 31, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. if you have additional updates, or a social network that you feel should be on the list. . And users are flocking to the mobile experience; nearly 75% of Facebook’s ~757 million average daily users accessed the social network via mobile device.

Social Networking 150

Social Networking Mobile Tumblr Statistics 150

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Rebekah Radice

MARCH 6, 2017

Want to create videos you can share on social media, but struggle to find the right tool? I’ve used Animoto since 2012 and while, in full disclosure, this is a sponsored post…. The Top Video Creation Tool for Social Media (and How to Use it). You can add your video to Facebook, YouTube, even Twitter.

Video 60

Video Social Media Tools How To 60

Social Media Marketing

MARCH 29, 2013

The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. The top quarter of brands on YouTube have an average of 181 videos, while the bottom quarter had an average of 29.

Engagement 167

Engagement Video Brands comScore 167

Buffer Social

DECEMBER 19, 2016

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. 79% of U.S. Surveying 1,520 U.S.

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Study Social Media Marketing Research 40