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What Determines Social Media Success in a Company?

Direct Marketing Observations

My thinking around social media has evolved. As has social media. In 2012, I was working at Accenture. At each place, my sole focus was on Social Media. We’ve seen the meteoric rise of Snapchat and TikTok and we’ve seen the demise of civil discourse on social platforms.

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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

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2012 in Recap: The Year of Visual Social Media

Mindjumpers

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. In 2012, the photo sharing platform Instagram became immensely popular, which proved that users are increasingly visually focused. Facebook Timeline. Facebook & Instagram: success and turbulences.

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How Short-Form Video Impacts Presence on 5 Platforms

Jon Loomer

Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video. Eventually, this approach would spread to other platforms. I would not create unique content for each platform. Would certain platforms always outperform others?

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9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for?

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LinkedIn Sells SlideShare for eBook Publishing Platform Scribd

Social Media Today

LinkedIn has sold off its presentation platform SlideShare, which it acquired in 2012, to eBook publishing platform Scribd.

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Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge.