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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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February 17: This week in social media

Sherrilynne Starkie

Ottawa’s Twitter top 20 for 2012. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. 17 essential social media guidelines to follow.

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4 Nearly Guaranteed 2012 Social Media Predictions

Convince & Convert

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). My 2012 Social Media Predictions. 2012 bets: 1. Multi-media Soars.

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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

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How To Podcast - 2012 Edition

Twist Image

Over the course of the week (in-between episodes), I simply look at my Twitter and Facebook feed for people saying and doing interesting things and I reach out to those who I think might have something unique to say about a specific topic related to marketing, communications, business books, leadership or personal development.

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Unmetric joins the Falcon & Cision Family

Unmetric

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012. Suddenly, marketers could determine with confidence what kind of paid social strategy their competitors were following.