Social Media Marketing

SEPTEMBER 27, 2020

Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. A number of game developing agencies, which were earlier developing games on platforms like desktop and console are gradually inclining towards mobile gaming. In 2012, the global mobile gaming industry was valued at 7.8

Mobile 90

Mobile Trends Upcoming Industry 90

Akamai Marketing

DECEMBER 22, 2011

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Further segmentation of social platforms.

Social Media 217

Social Media Trends Smart Phone ROI 217

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Mobile 180

Mobile iPhone iPad Training 180

Mindjumpers

JUNE 25, 2012

Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions.

Film 168

Film Small Business Curation Mobile 168

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

JUNE 9, 2012

Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Facebook Launches First Mobile Ad Product. Facebook Launches First Mobile Ad Product. – Jay.

Foursquare 113

Foursquare Mobile Consultant LinkedIn 113

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216

Tips Smart Phone Marketing Mobile 216

Mindjumpers

OCTOBER 22, 2014

Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. Snapchat as a marketing tool? . Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. on a one-to-one basis.

Platform 229

Platform Brands Content Mobile 229

Kikolani

MAY 11, 2012

Building Community on Your Blog – If each fan spends $100 per year on your products and services, and you have 1000 “true fans”, you will have a nice six-figure income of $100,000. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content.

Mashup 113

Mashup Resources SEO RSS 113

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. Mobile is in general by far the biggest growing area with an increasing number of smartphones and thus mobile internet users. What does this mean?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Pixlee

FEBRUARY 2, 2018

While they made vast improvements in product quality, what they did in terms of technology and e-commerce innovation was groundbreaking. In 2012, Kelly and Dennis Maloney, the Chief Digital Officer, went to the Board and outlined the threats to the business. Marketing Around Telling Customers about Technology Investment.

Products 67

Products Class SMS Mobile 67

The Realtime Report

AUGUST 7, 2012

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 In the second quarter of 2012, revenue was up 89% over the same period a year ago. revenue from Premium Subscriptions rose 82% compared to one year ago, representing 19% of total revenue in the second quarter of 2012.

LinkedIn 184

LinkedIn comScore Comparison Mobile 184

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. So, how useful can the platform be for your marketing campaigns? Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. 27% of marketers are already using Pinterest.

Statistics 111

Statistics Marketing Travel Buy 111

Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. Few marketers were prepared for its sudden gain in popularity, though. At the beginning of 2019, only 4% of social media marketers in the United States used the platform to reach consumers.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Bill Hartzer

JANUARY 22, 2013

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. Bing Network continue to see growth; Google leads in mobile. percent in Q4 2012.

CPC 122

CPC Paid Search Retail Mobile 122

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. In 2012, I wrote about a supply-chain management software company called Kinaxis. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. What would your product or service say in completely absurd situations?

Conversation 167

Conversation B2B Marketing GPS 167

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers? Reach the right audience.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile 225

Mobile comScore Insurance Sites 225

Bill Hartzer

DECEMBER 19, 2012

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. To get you started, here are 3 tips for you to consider when looking to improve your online marketing activity. Tip 1: forecast alternative solutions. Tip 2: Analyse all portals within the conversion funnel.

ROI 110

ROI Tips Marketing Software 110

Mindjumpers

JUNE 27, 2012

Last week at Le Web 2012 in London, the augmented reality app Blippar won the start-up competition. There is no scanning needed, so rather than a simple QR code, the app recognises all kinds of images such as product labels, magazines, billboards or even a physical building. Mobile augmented reality for consumer engagement.

Engagement 257

Engagement Mobile Buy Team 257

Mindjumpers

JULY 6, 2012

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. Facebook has previously launched Deals, which is a check-in product in relation to Places. Recently, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content.

Features 220

Features Policies Mobile Module 220

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media. Focus on Social Mobile.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

JULY 6, 2012

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. Facebook has previously launched Deals, which is a check-in product in relation to Places. Recently, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content.

Features 205

Features Policies Mobile Module 205

The Realtime Report

APRIL 7, 2014

Twitter now displays emoji symbols in Web interface – emoji users on Twitter can now see emoji characters on the desktop version, not just on mobile apps (NDTV Gadgets). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. VSCO founders, Joel Flory and Greg Lutze, know a thing or two about focus.

Issues 136

Issues Survey Campaign Authentication 136

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Easily customize them in Canva, and take your Reels game to the next level today.

Video 112

Video HootSuite How To UGC 112

Twist Image

MARCH 28, 2013

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

GPS 81

GPS Retail Apple Marketing 81

Twist Image

APRIL 4, 2014

Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. That''s the main gripe I have when people look at advertising agencies with digital capabilities, and try to compare them to a digital marketing agency. How does a digital marketing agency fit into this? Billion in 2014.

Advertising 92

Advertising Marketing Comparison Banking 92

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. The company’s fluency in social media drove holiday sales in 2012. Alix Hart, Best Buy @trahla.

How To 129

How To Retail Buy Mobile 129

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. Twitter for Mobile For starters, the mobile version doesn’t have a dedicated Twitter advanced search feature.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Convince & Convert

JULY 24, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. Which is why I was so interested in their new advertising product that appends targeted offers when users check-in.

Foursquare 121

Foursquare Adwords Mobile Advertising 121

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. As it turns out, two other trends piled on top of this: the growth in mobile and – in Ontario, at least– the impact of accessibility-focused legislation – did drive a spike in owned media programs over the last couple of years, as companies shifted some budgets towards those properties.

Mobile 105

Mobile Trends Compete Loyalty 105