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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? People join private Facebook Groups or forums to meet and talk with other like-minded people. Talked on the phone?

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China: The Most Popular Social Networks

Mindjumpers

Some examples could be: Douban, with its 80 million members, is a forum-like site for mainly intellectuals, discussing anything cultural or social related. Indeed, in 2012, more than half of the hits to Chinese websites came from a mobile device. Specialized networks.

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Google Sends Correction to Unnatural Links Messages in Google Webmaster Tools

Bill Hartzer

This is the first message of unnatural links that Google sent via Google Webmaster Tools, one received on July 19, 2012: Dear site owner or webmaster of [link]. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. If you have any questions, please visit our Webmaster Help Forum.

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Insider Trading, meet Outsider Traders, #SocialMedia style #Tesla

Laurel Papworth

The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ). Today, there is a thread going beserk on the Tesla forums : Tracking Highest VINs.

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Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

The term Dark Social was first coined back in 2012 by Alexis C. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts. Dark social links do not contain referrer data that is used to identify an address of a webpage.

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Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

The term Dark Social was first coined back in 2012 by Alexis C. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts. Because it has not been “filtered” for public reading and approval – it is written with a genuine purpose.

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7 Strategies for Growing Community on Your Blog

ProBlogger

The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum, now a Facebook Group ). I use personal language.