Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? People join private Facebook Groups or forums to meet and talk with other like-minded people. Talked on the phone?
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