Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. From a branding perspective, it is very interesting how this app is an expression of a company taking part in activities similar to those of a media company.

Mobile 272

Mobile Brands Foursquare Eventful 272

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Mobile 180

Mobile iPhone iPad Training 180

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191

Mobile Strategy Marketing Insurance 191

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. Not surprisingly, social network usage, e-commerce as well as social gaming is growing. What does this mean? Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

Mobile 167

Mobile Retail Marketing Smart Phone 167

The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

Mobile 186

Mobile Sites Focus Group Journal 186

The Realtime Report

JANUARY 31, 2014

Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads. Back in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site. and 945 million monthly mobile users, up from 874 million in Q3.

Social Networking 150

Social Networking Mobile Tumblr Statistics 150

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

The Realtime Report

SEPTEMBER 7, 2012

Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. Twitter’s mobile advertising revenues in the US will total $129.7 million in the US market.

Social Networking 178

Social Networking Mobile Tumblr Foursquare 178

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Measure Results.

Social Media 186

Social Media Strategy Case Study Airlines 186

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S.,

API 178

API Education Social Media Research 178

Ignite Social Media

AUGUST 31, 2017

Six years ago, I published the post “ Five Not-Too-Distant Technologies that Might Change Social Media.” Just because it’s not as shiny as it was back in 2011/2012 doesn’t mean we should write it off. At the time of the post, several companies were emerging to focus on brain-computer interfaces (BCI).

Social Media 113

Social Media Project Apparel Trends 113

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. But it’s worth noting that some have suggested the company’s numbers here don’t always add up. In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

The Social Media Incubator

MAY 18, 2012

The Social Media Incubator prepares for Zenith Social Media Conference in Duluth this upcoming Wednesday, May 23. The advanced track will be hosted by aimClear , an advertising and social media company located in Duluth. Social Media Administrator Chelsea Janke will be attending the Zenith Conference.

Conference 117

Conference Social Media Marketing Upcoming 117

Social Media Marketing

JANUARY 26, 2012

Whether it's at an airport, on a train or in a car, you're mobile and your digital life is mobile too. The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. Just this week, Apple announced that it sold 37 million iPhones and 15.4

Travel 165

Travel Social Media Airlines iPad 165

Mindjumpers

AUGUST 16, 2012

from the beginning of 2012, according to statistics released by Facebook at the Game Developers Conference Europe 2012 in Cologne, Germany this Tuesday. At the moment, Facebook is intensifying the focus on mobile. If your game doesn’t work on mobile, you might quickly end up with a lot of dissatisfied fans.

Campaign 235

Campaign Facebook Marketing Mobile 235

Ignite Social Media

JANUARY 6, 2020

From sharing life experiences in real time to virtual shopping with augmented reality, social media has become a part of everyday life for most people in the world, including those who were born well before the dawn of the internet. Facebook reaches 500 million users , making it the biggest and fastest growing social network.

MySpace 134

MySpace Instagram Social Networking YouTube 134

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. versus 22.2%

Social Media 130

Social Media Metadata Flipboard Metrics 130

Mindjumpers

JUNE 5, 2012

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. Similar Posts: 2012 Is The Year of Visual Communication.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Socialmedia.biz

JUNE 8, 2018

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Sherrilynne Starkie

JUNE 22, 2013

Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. And, Street Bump is a mobile application that lets people improve their own neighbourhoods. Successful social media marketing to moms.

Data 327

Data Foursquare Conference Wikipedia 327

Mindjumpers

JUNE 27, 2012

Last week at Le Web 2012 in London, the augmented reality app Blippar won the start-up competition. The company explains: “ Blipp v. & Mobile augmented reality for consumer engagement. Blippar describes itself as the first image recognition mobile platform targeted specifically at consumer engagement.

Engagement 257

Engagement Mobile Buy Team 257

The Realtime Report

OCTOBER 25, 2012

Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline). more effective social marketing by brands.

Engagement 194

Engagement Automotive Brands Paid Search 194

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279

B2B Marketing Mobile CPM 279

Mindjumpers

JULY 6, 2012

Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. Offers are basically coupons for people to redeem.

Features 220

Features Policies Mobile Module 220

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Laurel Papworth

JULY 4, 2012

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. The mobile version will be retired on July 31, 2012. Really grumpy !

RSS 86

RSS Social Media Netvibes Radian6 86

Mindjumpers

JULY 6, 2012

Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. Offers are basically coupons for people to redeem.

Features 205

Features Policies Mobile Module 205

Convince & Convert

AUGUST 25, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Jay is the founder of [link] and host of the Social Pros podcast.

Mobile 147

Mobile Apple iPhone Applications 147

Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Fast Company: UFC and Its Gang of 4.6 Netflix pulls out of mail.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. Ubiquity of rich media. Newly (re-)accelerated change in social networks. This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. But you could also make use of tools like surveys and social listening.

Issues 136

Issues Survey Campaign Authentication 136