Laurel Papworth

JANUARY 30, 2012

We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tactics and tools including Facebook, Twitter, a monitoring station and a social media website. Brisbane 13th February More Information Here. Sydney 15th February More information here.

Training 76

Training Social Media Class Course 76

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Common examples of dark social are: Private messaging apps (e.g.

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Sharing makes people feel a sense of prestige that they’re associated with something funny or informative. That sounds worse than it is.

Content 256

Content Study Flickr Advertising 256

yMarketingMatters

FEBRUARY 10, 2014

The success gap is widening between businesses that are using social media in an informal, ad hoc manner and those taking a more planned, strategic approach. Much has changed over the last year in social media, and it will continue to change in 2014. Some Powerful Stats and Information from 2013.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Mindjumpers

NOVEMBER 15, 2012

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. It’s especially valuable for your brand to reach ‘influencers’, the celebrities of the social network.

Strategy 226

Strategy Brands Curation Content 226

Mindjumpers

OCTOBER 18, 2012

The new structure enables brands to gather all their local brand pages on one centralized page and customize all content on a local level – everything from cover photo and apps to updates and “about” information. According to the Facebook IQ 2012 report , 41% of international brands maintain at least one local country page.

Activities 264

Activities Facebook Communities URL 264

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. Engage with your community. How do 2 billion users find what they want to watch? view duration).

YouTube 145

YouTube HootSuite Metadata Notification 145

Webbiquity SMM

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Hootsuite

APRIL 6, 2023

This moment essentially marked the beginning of social media influencers. Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Adam Sherk

MARCH 19, 2012

The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. Users regularly look to news organizations and reporters (as well as individuals) on Twitter for additional information particularly in breaking news situations.

News 135

News Organization Twitter Facebook 135

Socialized

NOVEMBER 26, 2009

Here are my five social media predictions for 2010. Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. Location-Based Applications Will Dissolve Into General Social Networks.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Visually SM

AUGUST 19, 2020

As you are probably aware, each social media platform caters to a type of audience and content, and you should consider that when building your strategy. Twitter focuses more on news and current events, while Instagram is a visual social network, filled with videos, pictures, and testimonials.

Social Media 130

Social Media Brands Reddit Platform 130

SocMed Sean

MARCH 6, 2012

In my day job, I am the Director of Social Media for a digital agency and one of my clients has launched a new challenge to innovators, entrepreneurs, developers, designers…basically anyone with a knack for solving problems. Better yet, share it with your friends and colleagues. I DARE YOU!

Skills 279

Skills Creative Commons Tumblr StumbleUpon 279

SocMed Sean

DECEMBER 18, 2018

Businesses are constantly working on improving their social media strategies – finding ways to improve on their images or make videos that “go viral”, but sometimes they lose track of the fact that social media activities aren’t about necessarily about the pretty pictures or well-produced videos, they goal is to find a way to engage your user.

Social Media 220

Social Media Meme Advertising Strategy 220

Techipedia: Tamar Weinberg

JANUARY 15, 2013

Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information. Walter was named among 25 Women Who Rock Social Media in 2012.

Press Release 192

Press Release Airlines Skills Retail 192

Mindjumpers

DECEMBER 9, 2015

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. 95 per cent of these users are ‘mobile-also’ users.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

AUGUST 3, 2012

Before joining Software Advice in 2012, she worked in sales management and advertising. Most people wrongly assume social enterprise networks are simply Facebook for business. Find experts, information and insights faster. Social enterprise vendors have invested heavily in social and adaptive intelligence.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Decline of community management (in some areas). Newly (re-)accelerated change in social networks.

Mobile 105

Mobile Trends Compete Loyalty 105

Mindjumpers

FEBRUARY 26, 2014

This is the follow up to our Brazil post in our short series that examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. Japan’s social media landscape is equally as diverse as the country’s description.

Social Media 113

Social Media MySpace Trends Energy 113

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • By targeting their audience through their mobile devices, they amassed an entire community they can tap into to promote special events, drive sales and introduce new products. In fact, by 2015 more U.S. Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180

SocMed Sean

DECEMBER 9, 2011

” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. Social can do both. Blogs are customer service channels.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

SEPTEMBER 6, 2013

The Happy B h ladies have become known for their amusing antics in line with their brand image, including passing out 600 hot pink thongs to anyone who liked their Facebook page on the spot at the New York Wine Expo in 2012 and offering the chance to win a pair of SheBalls at the Boston and New York Wine Expos this year.

Crowdsourcing 138

Crowdsourcing B2B Social Media Retail 138

Social Media Marketing

NOVEMBER 29, 2012

Consumers tell us so much about themselves and we should have enough information to be able to find which of them we should be speaking with. Scott Monty (@ScottMonty) November 30, 2012 And one of my followers came to the rescue: Why not write about it? :) RT @ scottmonty : Did you ever have writer's block, like for a month? —

Content 167

Content Hubspot Mobile Team 167

Waxing UnLyrical

APRIL 2, 2016

You know… the “old” days, back when we didn’t have social media. If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. ” So how do you incorporate meaningful conversation, the fourth C, into your Social PR strategy? Community: Example.

Strategy 100

Strategy Case Study Collaboration Communities 100

Buffer Social

JUNE 30, 2017

Community Support during World Tragedies. Let’s count down to the top moment in the social media history! Facebook, the social media network that has an incredible two billion monthly active users (nearly a third of the earth’s population), is the only network that I’ll mention in this post for moments-sake.

Social Media 111

Social Media MySpace Hashtag News 111

Pixlee

NOVEMBER 3, 2016

With social media analytics, businesses can see exactly how customers perceive and interact with their brand, allowing them to make strategic changes that move the needle for the business. In order to gain insights from social data, first you'll need to establish a reliable method of social media data collection.

Data 40

Data Social Media Marketing Influencer 40

The Social Media Hat

APRIL 13, 2017

She wanted some basic guidance on how to use social networks, and which she should be using. suite of tools, training and community so that I could review everything. As I sifted through the community discussions I found thousands of SBI! It blends the important bits of information and steps together.

Review 167

Review Domain Name Training Course 167

Kikolani

DECEMBER 23, 2011

50 Posts on Engagement for Bloggers, Businesses, and Social Media Enthusiasts – Ready to start increasing your engagement in 2012? Find out the best strategies for blogging, business, and social media engagement from these awesome posts! Social Media / Social Networking.

Mashup 119

Mashup Resources Remix Handbook 119

Laurel Papworth

JULY 2, 2013

Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. 5 step Social Media campaigns.

Course 102

Course Social Media Press Release Class 102

Laurel Papworth

AUGUST 5, 2012

Please email pa@laurelpapworth.com (Cheryll) for more information. All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years. More social media courses are available here. Dates: Monday August 29th.

Class 75

Class Facebook Course Foursquare 75

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. OUTCOME: Students will have enough information to work on their own 9 Step Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Kikolani

JUNE 29, 2012

The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows – That’s why today, I’m going to reveal how you can get aboard the visualization marketing gravy train, where to find the best resources, and how to get graphics done without breaking the bank. Social Media / Social Networking.

Mashup 115

Mashup Resources eBook RSS 115

ProBlogger

JULY 22, 2014

Until recently, search engine optimization and social media marketing were thought of as two very different things, but actually these are two sides of the same coin. Consider the below mentioned social network growth statistics: YouTube hosts nearly 14 billion videos. Source: comScore. Source: SEL. Source: Statistics Brain.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Laurel Papworth

AUGUST 24, 2012

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. When you go to the link it says this: Lance Armstong’s Statement of August 23, 2012. How many people joined you vs how many people are acting on your information.

Press Release 78

Press Release scribd Social Media Influencer 78