Convince & Convert

MAY 15, 2012

Connect with her on Twitter. If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading all the blog posts ever written, staying up-to-date on all the latest news, and watching all the how-to YouTube videos you can find is still not enough. Ohio Growth Summit.

Conference 131

Conference Eventful Small Business Hubspot 131

Kikolani

MAY 11, 2012

19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content.

Mashup 113

Mashup Resources SEO RSS 113

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Ari Herzog

SEPTEMBER 26, 2012

— Ari Herzog (@ariherzog) September 19, 2012. JetBlue’s Twitter team suggested I call their toll-free phone number and explain my situation. When I teach digital marketing classes, my students routinely ask me why they should tweet and how businesses should use the channel for customer service. Can I do it online?

Case Study 122

Case Study Study Twitter Travel 122

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. They are small classes with room for question and answer, so bring your Facebook and Twitter questions! and how does social media marketing compare to traditional marketing?

Training 76

Training Course Social Media Press Release 76

Webbiquity SMM

JANUARY 19, 2016

Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Jason Yormark

MAY 7, 2012

Increase their Twitter reach by identifying users within close proximity of the restaurant. Over a 1500% increase in engagement (combination of likes, shares and comments on wall postings). Grew Twitter following from 30 to over 1,200 targeted users. Create and launch a promotion.

Social Media 249

Social Media Case Study Marketing Project 249

Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? 2012 was the year that America’s favorite cookie turned 100. Here’s why…. Lessons learned.

Campaign 100

Campaign Social Media Tumblr Eventful 100

Ari Herzog

JANUARY 9, 2013

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. Comments Thanks for the friendly reminder to insert a newsletter link.

LinkedIn 133

LinkedIn Social Media Strategy Tips 133

Ignite Social Media

JANUARY 6, 2020

Facebook introduces liking individual comments. Twitter – 2010. Twitter’s logo Larry the Bird undergoes a makeover , becoming a sleek silhouette very similar to what Twitter uses today. However, the name Larry has since been laid to rest in favor of simply referring to the logo as “the Twitter Bird”.

MySpace 134

MySpace Instagram Social Networking YouTube 134

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? YG’s main artists also had Twitter accounts to push information to high numbers of followers. billion views of music videos.

Content 194

Content Film Marketing How To 194

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck.

Twitter 115

Twitter Handbook Class Case Study 115

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ). Methodology I ran this experiment on my personal Twitter account.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 106

Meme Marketing Hashtag Campaign 106

Ari Herzog

JANUARY 2, 2013

View the story "Guess Which Twitter Account is Fake" on Storify ]. Guess Which Twitter Account is Fake. Storified by Ari Herzog · Sat, Dec 29 2012 10:30:43. Please continue reading How to Identify a Twitter Spammer and leave a comment if inspired. Got a question? Contact Ari today!

Storify 131

Storify Twitter How To Engineering 131

Kikolani

DECEMBER 27, 2011

As 2011 comes to an end, I thought I would share my 10 favorite list posts for anyone ready to learn more about analytics, conversions, email marketing, engagement, link building, keyword research, social media, starting their own business, usability testing, and WordPress. Please share them in the comments! I hope you enjoy them!

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Resources Domain Name WordPress Marketing 166

Janet Fouts

OCTOBER 2, 2012

Initially the company set their fees at $50 for a year of service, but on October 1, 2012 they hit 20,000 users and lowered their prices as well as introducing an introductory month for just $5. The difference between ADN and Twitter. When you look at App.net initially the website itself looks like a stripped down version of Twitter.

Twitter 131

Twitter Vimeo Notification Applications 131

The Realtime Report

AUGUST 13, 2012

The mobile-only photo sharing app began 2012 with just 15 million users and was only available via iPhone; now, Instagram is also available via Android, and the press that came with Facebook’s acquisition of the app saw numbers swell to 80 million. How active are these top brands on Instagram? 37 have an active profile.

Instagram 189

Instagram Brands Comparison iPhone 189

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. Your video’s engagement (likes, comments, watch time).

YouTube 145

YouTube HootSuite Metadata Notification 145

The Realtime Report

DECEMBER 13, 2012

The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.” See below for some mixed reactions from Twitter users, and then add your own to the hashtag.

Hashtag 147

Hashtag Campaign Case Study Banking 147

Twist Image

JANUARY 11, 2012

We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. So, what is your marketing trying to do? We can debate the merits of brand building, but without sales, there's not much of a brand. Are you shocked?

Marketing 106

Marketing Apple Loyalty YouTube 106

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck.

Twitter 87

Twitter Handbook Class Case Study 87

Waxing UnLyrical

APRIL 30, 2014

I moved to Kosovo in 2012 to get out of my comfort zone. I scoured many of the bustling markets in Istanbul lit up with hurried tourists and by the ornately traditional hanging lamps. Please share in the comments below, I’d love to know! Twitter Urban Communication: The Curious Speech of Cities.

Travel 217

Travel Patterns Collaboration System 217

Firebelly

DECEMBER 5, 2011

Facebook Comments Are Four Times The Value Of Likes. By David Cohen ikes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much. EdgeRank Checker has found that the average comment on a post attracts more than four times as many clickthroughs as the average like.

Social Media 161

Social Media Metrics Analytics Trends 161

Kikolani

MAY 28, 2013

Popup opt-in forms are no longer just for internet marketers and the make money online niche. We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Duct Tape Marketing. Content Marketing Institute. Quicksprout.

Case Study 168

Case Study WordPress Study FeedBurner 168

Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Please share in the comments below.

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Case Study Consultant Campaign Flickr 100

Convince & Convert

JANUARY 11, 2018

Facebook bought Instagram in 2012 (over five years ago?!). What happens if Netflix introduces comments à la Youtube? What happens if Twitter. nah, I’ve all but given up on Twitter. appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. .” Oh, no. Has the end begun?

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Social Media Consultant YouTube Instagram 154

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Ma = Marketing – DON’T look at social channels like Twitter, Facebook, and YouTube as sales channels. Help me improve on the formula with additions in the comments. They aren’t. These are opportunities for your company.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

The Realtime Report

AUGUST 29, 2012

Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something they ‘have to do.’ — Copley Square Hotel (@copleysqhotel) August 24, 2012.

Sample 180

Sample Samples Case Study Hotels 180

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. The hashtag has been used over 10k times on Instagram alone.

Issues 134

Issues Survey Campaign Authentication 134

Ari Herzog

NOVEMBER 12, 2012

Flextronics sent its first tweet on October 1, 2012. Its Twitter biography is explicit that I am the community manager. Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. My Connection to Flextronics. How Flextronics Met Me.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Ari Herzog

MARCH 13, 2012

Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. — Ari Herzog (@ariherzog) March 13, 2012.

Company 152

Company Tumblr Case Study Hashtag 152

Mindjumpers

JULY 23, 2012

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. In this blog post I put focus the findings related to Twitter and Facebook. Twitter dominates the picture. Twitter accounts. Facebook placed third in the survey.

Study 256

Study Social Media Survey YouTube 256

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. PowerPoint is ubiquitous.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Kikolani

FEBRUARY 1, 2012

This is a guest post by Marcus Sheridan , recently named one of the Top 10 Social Media Bloggers of 2012 by Social Media Examiner. Moreover, Danny also commenced a marketing training program, published his book, and found the time to get married in the process. 10,862 Comments Later, I Realize Blog Comments Are NOT a Business Model.

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Blogger Blogosphere Training Industry 167