Mindjumpers

MARCH 19, 2012

People’s Facebook News Feeds are crowded with friends’ status updates, events, comments and Page posts. The Fiestagram campaign is a great example of how a brand can involve people through visual content. The more people share your content on Facebook, the better Edgerank will you achieve. Convey your message quickly.

Communities 273

Communities Authentication Feed Feedly 273

Mindjumpers

OCTOBER 12, 2019

Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. Even though the campaign dates back to 2012, in our view, it earned a spot among the best food branding campaigns on social media ever.

Campaign 100

Campaign Social Media Tumblr Eventful 100

The Realtime Report

DECEMBER 31, 2012

Have you shared your favorite song of 2012? Social marketing solutions company Hyperactivate.com has created “the world’s first social media music mosaic” — powered by Spotify, the project aims to share everyone’s favorite tunes in 2012 via an interactive, social media collaboration.

Social Media 142

Social Media Project Collaboration Hashtag 142

Akamai Marketing

DECEMBER 22, 2011

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. The curve ball here might be Facebook.

Social Media 217

Social Media Trends Smart Phone ROI 217

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

Facebook 130

Facebook Strategy Marketing Travel 130

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Site searches were the destination for 41% of mobile ad campaigns, followed by app downloads (32% of campaigns).

Mobile 170

Mobile Automotive Sports Travel 170

Mindjumpers

JUNE 25, 2012

Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food. How Air China Used Facebook Check-Ins for Their New Campaign.

Film 168

Film Small Business Curation Mobile 168

Jon Loomer

JANUARY 10, 2024

From about 2012-15, the focus was on developing new powerfully specific ways to target people. Meta (then Facebook) found itself under significant regulatory pressure. Advantage+ Shopping Campaigns. When running Advantage+ Shopping Campaigns, no advertising inputs are provided at all beyond a cap on reaching current customers.

Real Estate 187

Real Estate Campaign Advertising Trends 187

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Instagram has a selection of campaign images. YouTube has a series of short films about the collection. Are these fans engaging with the new content?

Campaign 189

Campaign Platform Social Media Microblogging 189

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Cape Town Facebook page reached 100,000 fans.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

SEPTEMBER 5, 2012

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” Under Armour Women (@UAWomen) September 4, 2012. Under Armour Women (@UAWomen) September 4, 2012.

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. luxevooriedereen — Bart Aerts (@b_aerts) December 11, 2012.

Hashtag 147

Hashtag Campaign Case Study Banking 147

Sherrilynne Starkie

SEPTEMBER 28, 2013

I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. . million to United Way Ottawa and the 2012 campaign raised a total of $30.6 PLEASE LIKE MY FACEBOOK PAGE. Last year, donors contributed $16.8

Communities 386

Communities Campaign Features Publishing 386

The Realtime Report

AUGUST 23, 2012

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. both campaigns averaged two posts per day on Facebook.

Campaign 181

Campaign Engagement Social Media Study 181

Mindjumpers

APRIL 19, 2012

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. The more people share your content on Facebook, the better Edgerank will you achieve. .

Engagement 277

Engagement Facebook How To Eventful 277

The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. From November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page.

Campaign 142

Campaign Retail Hashtag Price 142

The Realtime Report

SEPTEMBER 25, 2012

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

Mindjumpers

JANUARY 18, 2012

It is pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million (that is one fourth of the total number of users) in last year. We saw some great campaigns and interesting use of social media, along with expansion of mobile platforms. Each week on Facebook, more than 3.5

Social Media 280

Social Media Statistics Mobile B2B 280

The Realtime Report

OCTOBER 4, 2012

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. Users can send their Facebook profile on a holiday to Cape Town – and earn the chance to win a trip to the city in real life. How exactly does it work?

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

Kikolani

MAY 11, 2012

Discover more about optimization for local businesses and mobile marketing campaigns. 20+ Overlooked Facebook Timeline Tips You Must Know – Some overlooked tips in managing your Facebook account and Timeline pages effectively: security tips, new features, news feed management, important links and more! Photo of the Week.

Mashup 113

Mashup Resources SEO RSS 113

The Realtime Report

AUGUST 10, 2012

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA.

Facebook 163

Facebook Marketing Campaign Eventful 163

Laurel Papworth

JANUARY 30, 2012

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Please forward this (Share on Facebook, Tweet it, email, whatevs ) to anyone you think might be interested? Will let you know.

Training 76

Training Social Media Class Course 76

Mindjumpers

JUNE 22, 2012

Browsing through the shortlist of amazing cases in the category “Best Consumer Engagement”, I found a Bronze Lion awarded campaign by TBWA London – Skittles Blue. Skittles, with a Facebook page of more than 2.5 million fans at the start of the campaign, saw a demand for a blue coloured Skittle.

Facebook 267

Facebook Transportation Campaign Study 267

Convince & Convert

OCTOBER 17, 2013

For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. If you’re interested in participating in this campaign, visit: [link]. In total, Elizabeth Arden has committed to donating up to 10,000 lipsticks.

Campaign 131

Campaign Forums Curation Social Media 131

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. They are small classes with room for question and answer, so bring your Facebook and Twitter questions! a business understanding of Facebook and Twitter and when to use them.

Training 76

Training Course Social Media Press Release 76

Sherrilynne Starkie

NOVEMBER 24, 2012

The International Association of Busines s Communicators (IABC) recently presented its Silver Leaf Awards for 2012, and Thornley Fallis and our client Allstate Canada were recognized with two Awards of Merit. PLEASE LIKE MY FACEBOOK PAGE. Quick report on the IABC 2012 conference in Chicago. Awards for Excellence.

Conference 247

Conference Newsletter Trends Campaign 247

Mindjumpers

FEBRUARY 6, 2013

Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl. This year, Twitter outran Facebook by miles in terms of brands mentioning the network in their campaigns. Facebook 2012: This Is What Success Looks Like [Infographic].

Statistics 227

Statistics Analysis Groups Groups 227

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Facebook, Twitter, blogs will be covered (we set up a blog live) as well as how to build audiences. Book social media course.

Course 66

Course Social Media Press Release Film 66

Waxing UnLyrical

OCTOBER 9, 2012

campaign to raise $200,000 from 10,000 people via a 27 hour giving event starting on October 16, of course I said, “Yes.” If you can’t, help spread the word, and participate in the conversation as you can, e.g.: Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope.

Flickr 251

Flickr Upcoming Eventful Campaign 251

Bill Hartzer

JULY 3, 2013

taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. What’s even worse, is that these two social media campaigns were complete flops, with less than 2 percent actually engaging with their posts. ing on any item within the previous week.

Facebook 164

Facebook Buy Campaign Report 164

Convince & Convert

JUNE 12, 2012

Facebook ads are a very powerful tool. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Make sure your business is not falling victim to these very common Facebook ad mistakes. The campaign is smart. Targeting Non-Fans.

Facebook 159

Facebook Real Estate Advertising Case Study 159

Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. Additionally, Threadless is one of the first companies to run a Pinterest campaign – check it out here. How to Create Engagement Through Facebook Timeline.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Twist Image

JUNE 4, 2011

It seems like the marketing agency supporting the release of this upcoming Batman movie has already begun the promotions by getting fans to crack a code on Twitter , and now they're tinkering with a Facebook page and more videos being posted on YouTube. 2012 (yes, in over a year's time). Are teaser campaigns really on their deathbed?

Campaign 100

Campaign Apple Patterns Mobile 100

Mindjumpers

MAY 31, 2012

We don’t have to talk about how big Facebook is anymore. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. Facebook is a platform that allows for users to maintain these needs, and constantly develops to improve it.

Case Study 264

Case Study Communities Campaign Study 264

Unmetric

OCTOBER 25, 2019

In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012. The IPOs of Facebook in mid-2012 and Twitter in 2013 was the beginning of the shift from social being a niche channel to social being the new mass-media channel that all brand campaigns were run through.

Social Media Management 114

Social Media Management Class Compete Social Media 114

The Realtime Report

JANUARY 8, 2013

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. ” Participants entered the contest via an app on the Crash the Super Bowl Facebook page. The brand asked for entries from Oct. 8th through Nov.

Crowdsourcing 160

Crowdsourcing Facebook Mobile Collaboration 160