Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 100

Case Study Study Training Collaboration 100

Mindjumpers

MAY 31, 2012

A case study. Inspired by this universal passion Huggies created a campaign that encouraged photo sharing in a way to build lasting customer relationships. Using Facebook Ads to help drive campaign awareness, Huggies gathered 4,000 photos from engaged fans in a span of just three weeks.

Case Study 264

Case Study Communities Campaign Study 264

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Securian set clear campaign objectives: Increase Facebook “Likes” by 25%. According to data provided by the company, campaign goals were exceeded: Facebook likes rose 27% to 571 (now at 579).

Social Media 186

Social Media Strategy Case Study Airlines 186

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign. Guess what?

Case Study 100

Case Study Consultant Campaign Flickr 100

Mindjumpers

JUNE 8, 2012

As an example, I want to shed light on a case by American Express. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012. After the campaign, 40 percent of the general public was aware of Small Business Saturday. The challenge. Everything starts with a challenge.

CSR 237

CSR Small Business Case Study Communities 237

Jason Yormark

MAY 7, 2012

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. Use a FB ad campaign ($500 budget for Feb) to target users within a 10 mile radius of the restaurant to promote a gift card giveaway to increase FB likes.

Social Media 249

Social Media Case Study Marketing Project 249

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. How will you celebrate International Women’s Day?

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. How will you celebrate International Women’s Day?

Case Study 100

Case Study Banking Campaign Reputation 100

Mindjumpers

MARCH 8, 2012

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. Here is a video case study for your reference: Similar Posts: From Destination Social to Dispersed Social: 10 Trends in Social Media [Presentation].

Twitter 172

Twitter Foursquare Case Study Hashtag 172

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us! Connecting Online to Drive Real World Engagement.

Sample 180

Sample Samples Case Study Hotels 180

Ari Herzog

MARCH 13, 2012

What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. ” I saw the TV commercial last night and noticed the hashtag. — Ari Herzog (@ariherzog) March 13, 2012. Are you a Kotex fan?

Company 152

Company Tumblr Case Study Hashtag 152

Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

ProBlogger

DECEMBER 12, 2012

She identified her expertise (in this case, real estate investing) and created a forum where she could post and comment on current events and issues gripping the industry. Stephan Spencer is co-author of The Art of SEO (O’Reilly 2009), now in its second edition (March 2012), and author of Google Power Search (O’Reilly 2011).

Case Study 46

Case Study Study Real Estate eBook 46

ProBlogger

DECEMBER 30, 2011

In 2011 he created the Million Dollar Blog Project and launched his case study blog, Expert Enough. I think we will learn a lot from her experiments in digital publishing, especially during the latter part of 2012. In 2012, she’ll be just as busy. I’m curious to see how he leverages his brand in 2012.

Blogger 53

Blogger Blogosphere Curation Case Study 53

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. The main results: the campaign was an organic hit with little false manipulation of reported traffic or online mentions, and the video’s popularity was driven by a “well structured and meticulously executed campaign” by YG Entertainment, the South Korean label company behind the song.

Content 194

Content Film Marketing How To 194

Social Media Marketing

JUNE 28, 2012

Well, we're about to do it again for the launch of the 2013 Ford Fusion , which we revealed at the 2012 North American International Auto Show, where we debuted it to 2,500 media, including 150 bloggers we hosted from around the world who produced some amazing content. It is the most significant vehicle Ford will launch in 2012.

Case Study 167

Case Study Flickr Team Social Media 167

Convince & Convert

JUNE 12, 2012

The campaign is smart. They reach 90 million Americans with one campaign. Take a closer look at your Facebook ad campaigns and see if these tips can help your results moving forward. It includes 22 live sessions, 10 case studies, 7 bonus sessions and all the content is online. But there is one big problem.

Facebook 161

Facebook Real Estate Advertising Case Study 161

Social Media Strategies Summit

JANUARY 3, 2019

They launched in 2012 as a response to the lack of swimwear options that the founders could identify with. They use humor on their Instagram account to engage their target audience of 18-40-year-old males and use real customers as models in marketing campaigns. This relatable approach to content has helped Chubbies grow to 3.5

Instagram 139

Instagram Brands UGC Travel 139

Convince & Convert

MARCH 15, 2011

Filled with case studies and spot-on observations about the present and future of real-time business, The Thank You Economy deserves a place on the manager and executive bookshelf. We even have a few of the same case studies and specific points.

Case Study 144

Case Study Review Study Authentication 144

Mindjumpers

JUNE 22, 2012

Browsing through the shortlist of amazing cases in the category “Best Consumer Engagement”, I found a Bronze Lion awarded campaign by TBWA London – Skittles Blue. An interesting case because of its concept of content sharing and user involvement. The campaign hyped the launch of the blue Skittle enormously.

Facebook 267

Facebook Transportation Campaign Study 267

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. This section takes the student through 8 different options including best case and worst case scenarios with case studies.

Class 85

Class Training Social Media Case Study 85

Laurel Papworth

JULY 2, 2013

Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

Course 102

Course Social Media Press Release Class 102

ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. His post about How I made my guest post a massive success [CASE STUDY] blew me away when I first read it. Behind The Book Campaign: How to Sell 30,000 Copies in Six Weeks.

Blogger 50

Blogger Curation Blogosphere Case Study 50

ProBlogger

NOVEMBER 10, 2021

The products on dPS are well suited to festive events, so we ensure our campaigns are timed to maximise that potential. This article was first published on Dec 1, 2012 and republished Nov 11, 2021. Understanding seasonality is an important part of maximising the sales of products for those with a product or affiliate-product blog.

Blogosphere 39

Blogosphere Publishing Blogger Products 39

ProBlogger

NOVEMBER 10, 2021

The products on dPS are well suited to festive events, so we ensure our campaigns are timed to maximise that potential. This article was first published on Dec 1, 2012 and republished Nov 11, 2021. Understanding seasonality is an important part of maximising the sales of products for those with a product or affiliate-product blog.

Blogosphere 38

Blogosphere Publishing Blogger Products 38

Writtent Blog

JULY 9, 2013

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. B2B Marketing Trends Survey 2012 Report. Case Studies. Target Case Study. Dive Rite Case Study.

Case Study 105

Case Study Study Research Report 105

ProBlogger

MARCH 20, 2017

A screenshot from semrush, showing the growth of traffic since 2012. The blog is caloriesecrets.net , it was established in April 2012 and by the end of April 2013, monthly traffic from Google was 102,944. Use case studies and research data to back-up the views / ideas expressed in your articles. So, let’s get started.

Adsense 54

Adsense How To SEO Publishing 54

Convince & Convert

JUNE 8, 2012

Publishing is distribution, but it’s the doors that they open with that distribution, that to me, today 2012, is still relevant. Scott : And that’s the problem with looking at best practices and case studies is that you’re not the same person as somebody else. Scott : Conversation isn’t campaign strategy.

Publishing 118

Publishing Case Study Buy Company 118

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Tips and Guides.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. Why Steve from Blue’s Clues for the campaign? Bob Wolfley has worn many hats: Content creator.

Travel 93

Travel B2B Automotive Campaign 93

Diva Marketing Blog

MARCH 30, 2012

Recently I was contacted by an Israeli agency about a Pinterest campaign that they launched for Kotex: Kotex Inspiration Day. We have a unique view of the campaign from two perspectives: the brand and the agency. . . We decided to open the Kotex Pinterest "Get Inspired" profile temporarily and closed it after the campaign.

Case Study 95

Case Study Campaign Study Activities 95

ProBlogger

FEBRUARY 7, 2012

Mid-December 2010: on my photography site , we launched a new campaign—our first ever 12 Days of Christmas promotion. Due to the success of the 2010 campaign, in mid-December 2011 we launched our second 12 Days of Christmas promotion. The result was my biggest month of earnings ever up to that point. The result was massive. The result?

Case Study 38

Case Study Study eBook Discount 38

Laurel Papworth

JUNE 11, 2012

And more interestingly, Google Plus is set to reach 400 million members during 2012. And more interestingly, Google Plus is set to reach 400 million members during 2012. Online Ticketing for Google Plus for Business – Sydney Social Media – 27 June 2012 powered by Eventbrite. Session Details .

Foursquare 91

Foursquare Training Google Social Media 91

Convince & Convert

APRIL 16, 2014

The content on Vine was so successful that General Electric decided to take the campaign to the next level by hosting a virtual science fair on Tumblr , featuring a mix of brand, influencer and user-generated content. An example of being timely without over planning is Dunkin’ Donuts’ #DunkinReplay campaign on Vine.

Strategy 159

Strategy Tips Case Study Instagram 159

ProBlogger

JUNE 5, 2017

They also help me behind the scenes with different things, campaign reports, helping around my paid program as well. Nikki: I would say I stopped taking personal styling clients at the beginning of 2012. I have called myself full time blogger since the beginning of 2012, so it’s five years now. Sure enough, it was fine.

Blogger 42

Blogger Groups Groups Fashion 42

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. ” This sounds like a case study for great content that was really marketed well. You saw the video? Number one, it has a story.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. ” This sounds like a case study for great content that was really marketed well. You saw the video? Number one, it has a story.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114