Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Twist Image

MARCH 22, 2012

Starting a Blog in 2012 is a little bit more complex. You can even Blog using tumblr - which is a hybrid online social network and Blogging platform - or you can Blog for an existing online publisher like The Huffington Post. How to start a Blog in 2012: Choose the right platform. online social network.

Domain Name 111

Domain Name WordPress Tumblr How To 111

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business. In 2012 he founded a creative design agency.

Trends 166

Trends Marketing Influencer B2B 166

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. These stats set us up for our current social trends.

Social Media 84

Social Media Trends Community building Hosting 84

Mindjumpers

MARCH 5, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Japan’s social status quo. Behavioural insights.

Social Media 200

Social Media Mobile MySpace Trends 200

Mindjumpers

DECEMBER 9, 2015

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. 95 per cent of these users are ‘mobile-also’ users.

Social Media 100

Social Media Trends Mobile Social Networking 100

Josh S Peters

FEBRUARY 22, 2013

You know, the ‘family album’ of some people you met in Thailand that you have so carefully protected from intrusive eyes by placing on a public social network in full view of the world… O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates. The Demographics of Social Media Users — 2012.

Statistics 159

Statistics ROI API Analysis 159

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Unmetric

NOVEMBER 12, 2019

Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. So they go and buy followers to inflate their numbers. Social media marketers know that it’s not how big your audience is, but the way they engage with your content. So this is odd.

Social Media 84

Social Media Analysis How To Analytics 84

Direct Marketing Observations

FEBRUARY 25, 2011

I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% I don’t know.

Facebook 178

Facebook Social Networking Widget Advertising 178

Twist Image

JANUARY 3, 2012

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". More social. Social Media and online social networking has changed the very fabric of business and society. More devices.

GPS 106

GPS Microsoft Apple Loyalty 106

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 77% said they interact by reading posts and updates, while 17% share experiences and news stories, and 13% post updates about brands they like. • In fact, by 2015 more U.S. Still not convinced? Cross-Platform Is a Must.

Mobile 180

Mobile iPhone iPad Training 180

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal. Why does this skills gap matter?

Training 93

Training Company Social Media Skills 93

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Mindjumpers

FEBRUARY 26, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Japan’s social status quo. Behavioural insights.

Social Media 113

Social Media MySpace Trends Energy 113

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279

B2B Marketing Mobile CPM 279

Twist Image

JANUARY 31, 2014

Yes, they''re making many fascinating moves with Google+ , but the jury is still out on how much adoption their social, mobile and Web integration is truly having. Facebook is living the one screen world reality, almost better than any other brand. online social networking. social media. Not Facebook. google plus.

Flipboard 96

Flipboard Facebook Journal Mobile 96

Proactive Report

MARCH 14, 2013

Are you still wondering just how to integrate social media into your marketing mix? Social networking. Social networking is most often used when purchasing. No Social Media Influence. Influencers in Social Media. households in the fourth quarter of 2012. 73% electronics. 67% automobiles.

Pharmaceuticals 66

Pharmaceuticals Social Media Survey Travel 66

Absolute PA

APRIL 25, 2014

I’m here to let you know that whether you are a freelance VA, a high street shop or even a business consultant, Instagram can work wonders for your biz, and is a great driver of brand engagement and website traffic. Create a attention grabbing image for Instagram to encourage potential customers to buy, like the image to the right.

Instagram 83

Instagram Tips Hashtag Embedding 83

Socialmedia.biz

JULY 14, 2016

What else ranks directly from social? Social media profiles, for brands and people alike, often show up on the first page. Open yourself up to the opportunities that these massive social networks hold for any business. Brand Awareness. Your profile. Linking (the backbone of SEO). Let me illustrate.

Social Media 60

Social Media NoFollow SEO Engineering 60

Kikolani

MARCH 30, 2012

6 Dumb Blogging Mistakes That Are Killing Your Credibility – Your email list is growing and people aren’t buying what you have to offer. 40+ SEO Tools of the Trade – Some of the top minds in the search industry shared their list of tools for the advanced and aspiring SEO professional to investigate at SES New York 2012.

Mashup 115

Mashup Resources SEO RSS 115

Later

MAY 6, 2020

In the following post, we look at how different social platforms are compensating creators and what this means for brands. . In July, Facebook announced several new monetization options for its creators, which include more paid groups, ad placement options, and packs of Stars that viewers can buy and send as tips during live streams.

Instagram 64

Instagram YouTube Compete Platform 64

Twist Image

APRIL 8, 2013

As far as social media goes and the growth of online social networking, it''s hard not to have Facebook be the first thing that comes to mind when you think of new media, at this point. It''s easy for a company that attracts a lot of eyeballs to become snowblind by the money that brands and media agencies are throwing at them.

Banking 109

Banking Mobile Advertising Publishing 109

Later

MAY 27, 2020

In the following post, we look at how different social platforms are compensating creators and what this means for brands. . Since 2017, Facebook has been flirting with ways to monetize video content — from Facebook Watch (which uses the same 55/45 revenue sharing model as YouTube) to Brand Collabs Manager.

Instagram 55

Instagram YouTube Compete Advertising 55

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it?

Social Media 40

Social Media ROI Loyalty Social Networking 40

Mindjumpers

DECEMBER 19, 2012

Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. 43 % of survey participants have asked their Facebook friends for advice before buying a product. Social Commerce Trends. Customer Survey.

Report 242

Report Retail Survey Social Graph 242

Webbiquity SMM

SEPTEMBER 10, 2012

We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. That will be our top focus for next year.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

ProBlogger

DECEMBER 1, 2012

You started Keep the Tail Wagging on January 1, 2012, so this will be your first festive season on the blog. I’m working with several brands to promote Holiday Wish Lists that dog lovers will be interested in. My goal is to be realistic about what my readers will buy and what’s safe for dogs.

Case Study 38

Case Study Publishing Study Press Release 38

ProBlogger

MARCH 24, 2022

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts that year had personal words in their titles. For example in this post we shared how many of our dPS readers are looking to buy a new camera. Share Opinions.

Communities 40

Communities Strategy Forums Project 40

Convince & Convert

JUNE 8, 2012

Thanks always to Argyle Social for sponsoring the podcast, also from Infusionsoft , Janrain , and of course Jim Kukral himself, at Digital Book Launch. Jay : An interesting week in social media, as we’re sitting here in BlogWorld, really faceting all the buy-outs. Jim : I love that line from the social network.

Publishing 118

Publishing Case Study Buy Company 118

ProBlogger

MARCH 24, 2022

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts that year had personal words in their titles. For example in this post we shared how many of our dPS readers are looking to buy a new camera. Share Opinions.

Communities 26

Communities Strategy Forums Project 26

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. But its incessant changes, moves to charge brands and celebrities for exposure they’ve become accustomed to getting for free, and possibly even (gasp!)

Facebook 192

Facebook Small Business Advertising Hubspot 192

ProBlogger

OCTOBER 16, 2012

Or, if you have an idea for a product, wouldn’t you like to test out if people will actually be interested in buying or using said product, without actually putting much (or any) work into the minimum viable product (MVP)? In January of 2012, however, we put up this page: This page was built with Launchrock in about 30 minutes.

List 43

List Project Widget eBook 43

Hootsuite

AUGUST 30, 2022

Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. BeReal is currently the top social networking app on the Apple App Store. 83% of Gen Z shops on social media. Almost 1/3 unfollow or block brand social media accounts weekly.

Statistics 102

Statistics Marketing HootSuite Study 102

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. ” Don’t be one of those brands. .”

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Sherrilynne Starkie

FEBRUARY 16, 2014

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media never. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Most organizations use social media channels in some way as part of their daily business. Brands use social media for PR.

Training 260

Training Social Media Policies Skills 260